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Marco Gallo ad4cm4@r.postjobfree.com • 408-***-****

www.LinkedIn.com/in/marcogallo • MORGAN HILL, CA

Qualification Summary

Dynamic and accomplished leader offering 20+ years of experience in directing end-to-end facets of trade shows, conferences, and events across the globe. Adept at cultivating positive relationships with senior management, cross-functional teams, and customers to achieve company-set goals. Exceptional in event marketing with strong acumen in executing brand, media, and event marketing strategies to improve brand identity, drive customer retention, and promote 360-degree customer experiences. Proven track record in designing, developing, and executing strategic events and customer summits to promote organization’s brand. Well-versed in creating and maintaining event templates, including vendor contracts, communications, and runs of shows. Instrumental in ensuring compliance with organizational standards, protocols, and guidelines. Proficient in training and mentoring new and existing staff members to meet and exceed company goals. Skilled in tracking and resolving various complex issues to enhance customer retention and satisfaction levels. Articulate and refined communicator; establishing strong relationships with all levels of executive management and stakeholders for integration of optimized budgeting and forecasting procedures. Areas of Expertise

• Project Management

• Revenue Forecasting

• Cost Reduction/Optimization

• Marketing Analysis

• Budget Management

• Contracts Management

• Regulatory Compliance

• Relationships Building

• Cross-Functional Collaboration

Managed Events

• Worldwide Sales Meeting (4,000 attendees, US & EMEA) • Legal Summit (200 attendees, twice annually)

• Leadership Conference (400 attendees annually) • Cisco Live EMEA (10,000 attendees)

• President’s Club (150 attendees, annually - Summer) • VMworld (15,000 attendees)

• U.S. Press Tour (50 attendees, annually - Spring & Fall) • Partner Summit (1,500 attendees) Career Experience

MGX Morgan Hill, CA 2023 – Present

Managing Partner, Consultant

Operating and managing MGX. An exclusive event company that delivers every aspect of hospitality on every continent. Trade shows, conferences, events, project management and concierge services for high-end businesses and clients who are looking for a cost effective, end to end solution on all their event needs. Drawing on over 20+ years of experience in the event planning industry, I am a seasoned professional who has planned and executed countless world-class, white-glove events around the world. As a 20-year professional, I possess a keen understanding of brand management, business revenue, and ROI. I know exactly what it takes to create a truly unforgettable event. I am a renowned event producer who has organized VIP and executive level events and trade shows all around the world. From Shanghai to Barcelona, New York City to São Paulo, I have perfected the white glove experience for all my business partners.

Western Digital Technologies San Jose, CA 2017 – 2023 Senior Director, Global Events

Worked with senior leadership to conceptualize, design, and create a complete experiential marketing strategy that would address our goals and future growth plans for a range of audiences and market sectors. Collaborated with top-performing staff members to create professional development plans to maximize business revenue. Implemented numerous cost-reduction initiatives to optimize expenditures and improve company performance.

• Minimized outsourced vendor costs through supply chain visibility. Created and managed yearly budgets of more than $9M to enhance company efficiency.

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• Built and managed a team of five full time staff and two contractors that could collaborate and think creatively to execute tradeshows, conferences, events, and unique experiences, both physically and virtually.

• Defined an overarching creative strategy for how we approach events – what we want attendees to think and feel about the brand and tone of our message.

• Served as a trusted partner to our C-Suite, working together with their team to reimagine and uplevel the experiences we deliver.

• Improved the brand positioning of WDC and combined systems under a distinct, observable marketing strategy, driving team efficiency and alignment to key performance indicators. SugarCRM Cupertino, California 2015 – 2017

Director of Event Marketing

Direct generation, awareness, branding, websites, and communications processes to improve overall brand visibility. Manage and improve overall aspects of premier customer-facing events for SugarCRM, SugarCon to execute digital, social, and website strategy to develop net new attendees. Perform a range of operations, including establishing, executing, and overseeing overall global corporate events operations.

• Planned and organize postmortem and follow-up operations regarding various events, sponsorships, and trade shows to track and devise customer journeys at all events.

• Conducted in-depth research to strategize and deliver integrated marketing programs rather than one-off trade shows/events. Ruckus Wireless Sunnyvale, California 2012 – 2015

Director, Events, & Trade shows

Supervised talented staff members of four professionals to support in accomplishing organizational set objectives. Coordinated with various top-notch internal management teams and outside vendors to produce and distribute high-impact, sales, and marketing materials within a timely manner and budgetary constraints. Performed negotiations with key vendors, caterers, rental companies, covering hotels, conference sites, entertainment suppliers, and graphics production regarding business contracts. Led professional team to support numerous projects simultaneously, including events, sponsorships, and trade shows.

• Created and executed functions regarding three global partner conferences per year.

• Utilized communication skills with executive level cross-functional teams both domestically and internationally to promote company objectives.

• Developed and sustained annual marketing calendar and budget to meet and exceed set goals.

• Integrated multiple marketing campaigns as per corporate vision and sales strategy.

• Devised and rolled out attendee experience at trade shows and user conferences.

• Played integral role in creating sponsorship opportunities to increase revenue.

• Gathered data from various sources and formulate various sales-related reports and documentation such as case studies, trade show materials, sell sheets, customized presentations, media kits, newsletters, sales programs, and marketing brochures. Additional Experience

Sr. Manager, VMware, Inc. Palo Alto, California – 2009 - 2012 Manager, Cisco Systems, Inc San Jose, California – 2000 - 2009 Education

Bachelor of Science in Graphic Arts/Desktop Publishing Masters Institute of Art, San Jose, CA

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