Kurt Pascual

San Francisco, California 628-***-**** ad4chf@r.postjobfree.com www.linkedin.com/in/kurt-pascual Objective: Energetic and innovative professional with 4+ years in product management and marketing. Expertise in digital asset management, A/B testing, and user-centric strategies. Proven success in enhancing customer acquisition, retention, and lead generation. Aspiring to leverage analytical and project management skills to drive Enovis’ customer engagement and market growth. Education

Master of Science in Entrepreneurship and Innovation July 2024 Hult International Business School San Francisco, California

• Relevant Courses: Design Thinking and Customer Discovery, Financial Literacy for Innovation, Futures Thinking and Emerging Tech, Social Enterprises, Digital Marketing Strategies and Execution, Business Model Strategy, and Business Analytics

• Relevant Projects:

o Won Best Digital Marketing Strategy presentation for a live client, Oasis International o Won the Business Challenge II for a live client, Topper by Uphold Bachelor of Arts in Linguistics and Literature July 2018 Mindanao State University General Santos City, Philippines Relevant Experience

Product Marketing Associate, BD Water, Perth, Western Australia, March 2023 – Nov 2023

• Drove strategic marketing initiatives and managed digital ad campaigns, improving ROI and customer engagement metrics.

• Conducted in-depth marketing data analysis to improve performance metrics and ROI.

• Oversaw updates and tracking for websites, enhancing lead generation and conversion. Language Specialist & Curriculum Developer, Point Avenue, Bangkok, Thailand, Mar22 – Jan 23

• Developed Entrepreneurship curriculum, leading to measurable improvements in student retention.

• Built partnerships with parents and community stakeholders to support educational initiatives. Head of Department Beaconhouse Yamsaard International School, Bangkok, TH Jul 20– Mar 22

• Managed department operations, contributing to an increase in student performance and satisfaction.

ESL Teacher American English Language School, Bangkok, Thailand Jun 2019 – Jul 2020

• Educated diverse student groups, implementing strategies that enhanced English language proficiency.

Skills & Technologies

• Software Proficiency: Excel, Hootsuite, Canva, Slack, Pipedrive, Adobe Suite, Salesforce (assumed based on job description)

• Marketing Competencies: A/B testing, digital marketing, data analysis with AI and SPSS

• Project Management: Certified Agile Project Management Professional, focused on innovative and user-centered design

• Additional Information:

• Proven effectiveness in fast-paced, entrepreneurial environments; adept at leading cross- functional teams.

• Commitment to enhancing user experiences and stimulating business growth through strategic development.