WYATT LARSEN

Boston, MA 253-***-****, ad4ccg@r.postjobfree.com

I architect data systems to solve business problems through technical system design and organizational influence. I am passionate about driving impactful decisions through data quality, accuracy, and availability. I am adept at building a communal vision, surfacing and challenging mental models and entrenched patterns through applied systems thinking. My stakeholders know me for high quality, thought provoking work and close collaboration. My teams know me for the right mix of positive encouragement and candid feedback, pushing them to learn and grow. Professional Experience:

2U/edX Inc.

Director, Analytical Engineering, September 2022 - January 2024

● Created a technical vision, developed and executed a roadmap ensuring the delivery of consistent and accurate data

● Led globally distributed team of ~12 Analytics Engineers focused on financial reporting, website performance, marketing analytics, and B2B sales

● Ensured compliance with GDPR, CCPA, and PII regulatory standards

● Collaborated closely with product managers and development teams to define reporting requirements and ensure successful project delivery

● Managed end-to-end delivery of data solutions, optimized data processes, and provided technical leadership

● Grew & mentored diverse team of analytical engineers in technical skills and stakeholder management Manager, Analytical Engineering, July 2021-September 2022

● Oversaw data migration from AWS Redshift to Snowflake, consolidating data and concepts from multiple acquisitions

● Managed a team of five analysts supporting marketing, sales, finance, and account management teams

● Oversaw yearly planning process overseeing budgeting, forecasting, and financial analysis

● Worked with marketing and sales leaders to automate their planning cadences and reporting to drive alignment between departmental leaders on company direction

Senior Analytical Engineer, December 2020-June 2021

● Created data models and performed analysis to support monthly strategic reviews, automating all manual data analysis in the process

● Supported leadership in business planning process by running annual goal setting and translating strategic objectives to operational metric targets

● Defined and maintained data team coding standards

● Constructed dashboards used to help external customers understand their business with us Scout Exchange LLC, an Aquent Company (acquired June 2020), Boston, MA Senior Manager, Analytical Engineering, January 2020-December 2020

● Created and integrating customer reporting into our existing product, increasing product usage by 13%

● Built and maintained dashboards and financial models for our C-Suite, including budget variance, product & channel margin analysis, pipeline optimization, and LTV/CAC models

● Led strategic planning process to set annual financial and sales targets Marketing Analytics Manager, August 2018-December 2019

● Designed and automated ongoing client ROI and lifetime value contributions

● Created marketing attribution model to assess value and impact of offline and online marketing channels

● Automated performance reporting of marketing activities against budget Senior Data Scientist, December 2017-August 2018

● Conducted process analysis on revenue generation activities, leading to changes that increased revenue by 28% by optimizing LLM performance

● Had analysis featured in the Boston Globe, Forbes, and American Inno centered around the #MeToo movement athenahealth, Inc., Watertown, MA

Financial Planning & Analytics Manager, January 2017-December 2017

● Created multi-channel marketing ROI analysis framework to track the efficacy of $100M marketing budget, leading to a 9% increase in ROI

● Led annual budget planning process for the Marketing and Sales departments Senior Growth Analytics Associate, January 2016-December 2016

● Oversaw marketing campaign analytics and financial performance

● Created account based marketing performance measurement framework

● Managed market analysis, segmentation planning, and account assignment in salesforce

● Implemented marketing attribution framework

Growth Analytics Associate, June 2014-January 2016

● Managed sales performance reporting and compensation planning in conjunction with sales leadership

● Managed A/B testing of sales team to optimize performance Skills

SQL, dbt, Snowflake, Data Governance, Data Strategy, Data Analytics, Data Warehousing, Business Intelligence, Data Visualization, Tableau, Data Quality, Statistical Analysis, Data Integration, Python, Leadership, Team Management, Strategic Planning, Stakeholder Engagement, Product Ownership, Change Management, Cross-functional collaboration, Matrix Management, Vendor Negotiation, Agile Management, ETL Processes, Cloud computing, Financial Acumen, Product Ownership Education

Bachelor of Science in Economics, January 2013 from Northeastern University

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