CINDY ULVENES

Lutz, FL 813-***-**** ad4cay@r.postjobfree.com LinkedIn.com/in/cindyulvenes/

SUMMARY AND PROFILE

Marketing Executive Marketing & Innovation Leadership Marketing Strategy Brand Development & Awareness Partner Marketing Initiatives

Experienced marketing executive and thought leader with a solid background working alongside Fortune 500 global brands, including Coca-Cola. Fueled by consumer insights, I harness analytical expertise, data mining, and storytelling to breathe life into strategic initiatives. Proficient in leveraging technology and data-driven marketing ecosystems to craft dynamic consumer/patient engagement and experiences Industry expertise spans Healthcare, CPG/Retail, Foodservice, Cannabis, Media, and Technology with global and start up expertise. I bring a flexible and adaptable management approach to inspire and lead teams. As a visionary, I comprehend both opportunities and challenges, driving a strategic plan development that incorporates both global and local market trends. Brand Marketing Strategy Agency/Vendor Relationships Champion Voice of Customer Patient Engagement/Retention Data/Market Analysis Vision/Strategic Planning Revenue and EBIDTA Growth Agile/Flexible Steering Integrated Marketing Campaign B2B and D2C Development Marketing Organization Leadership Digital Marketing/Content Curator

“Cindy is a holistic marketing expert, who leads from both the marketing and the customer/partner approach. Her expansive knowledge at all levels of marketing, product innovation, sales generation, event planning, and all aspects of social networking/media are enhanced by her knowledge of the landscape she is working with to maximize top results.” VP Retail Ayr Wellness

PROFESSIONAL EXPERIENCE

Quigley Health • Ft. Myers, FL

Vice President of Marketing

2023-2024

Boost new patient acquisition and enhance the retention of existing patients across the ophthalmology, retina, facial plastics and aesthetics business segments by crafting an optimized patient journey aimed at ultimately augmenting EBITDA. Spearhead the evolution of the brands by introducing new websites and landing pages in tandem with SEO, Reputation Management, Paid and Organic Social Media and Digital efforts, Traditional Media, PR and Corporate Communications to drive lead development at the top of the funnel. Implement and fine-tune a tech stack with Electronic Health Record integration to automate personalized patient communications with multiple touch points. Restructure and lead agency partnership and the scheduling/call center with an advanced telecom system, sophisticated IVR design and analytical reporting with real-time data collection; resulting in a seamless patient experience and improved appointment conversion rates Develop go-to-market strategy for the B2B referral landscape through collateral and digital outreach for the sales organization. A member of the executive team responsible for P&L; regularly engage with the investment community and board members, leading internal corporate communications

Generated over $25M in revenue through patient visits and surgical procedures while achieving 5% YOY growth in patient visits despite reducing locations and providers.

Optimized Marketing Tech Stack and vendor partnerships and realized +$1M in annualized savings

Averaged 75% conversion rate of requested to kept appointments

Introduced “Same Day Appointments” and crafted standard operating procedure for contact center to enhance appointment capture and patient education.

Develop training standard operating procedures for both internal and offshore communities within the contact center.

Implemented an ecommerce platform and generated new revenue stream

Tripled the amount of online reviews collected year over year and more than doubled the amount of 5 star reviews.

AYR Wellness • Miami, FL

Director of Marketing

2021 – 2022

Realized substantial revenue growth by attracting new patients through the introduction of innovative product and packaging offerings; responsible for the entire stage/gate process. Doubled the footprint with the opening of over 20 new locations Enhanced the tech stack and loyalty program to craft a dynamic patient journey Significantly improved SEO rankings and reputation management scores established a marketing organization and standardized operating procedures; scaling efficiencies. Enhanced shopper/patient journey through strategic store design, impactful packaging displays and educational content Held responsibility for P&L oversight, $2M budget and $130M revenue target.

Achieved double annual revenue within the initial five months.

Conceptualized & launched new mobile optimized website and ecommerce platform; resulting in 20% sales increase in first month

Funnel Leasing • Tampa, FL

Account Executive

2020 – 2021

Oversaw the sales of property management software technologies tailored to the multifamily industry, emphasizing CRM solutions, automation, artificial intelligence and Fintech capabilities. Introduced solutions to boost lease agreements while reducing labor and management costs for property managers to deliver a transformative renter experience throughout leasing process

Successfully on boarded new multifamily clients, maintaining progress towards the annual recurring revenue goals.

iHeart Media • Washington, DC

Vice President Strategic Partnerships and Government Initiatives 2018-2020

Advanced iHeart Media’s State and Federal Government initiatives by effectively procuring and responding to RFPs with advertising/media requirements Formulated and executed regional and national omni channel media plans following award. Engineered distinctive and compelling message delivery through utilization of broadcast media, streaming audio, web, social, email, OTT, pre-roll video, SEO, SEM, YouTube, OOH, Podcasts, iHeart App and VR platforms to achieve objectives

Secured contracts with the Department of Transportation, Department of Wildlife, and the Department of Tourism

Coca-Cola (CCNA / CCBF) • Tampa, FL

Channel Marketing and Commercial Operations Manager 2017 – 2018

Directed the strategic planning and growth of beverage categories within the convenience retail (7-Eleven, Circle K, Wawa, Gate) and drug channel (Walgreens, CVS) as well as lead strategic partnership with The Tampa Bay Buccaneers and Universal Orlando.

Achieved 22% growth in CR channel through new product innovation, strategic partnerships, and packaging innovation.

Developed exclusive Buccaneer packaging introducing gamification though augmented reality technology on the Tampa Bay Buccaneers mobile app with a 27% download increase as well as gained incremental Coca-Cola displays across channels resulting in $6M revenue. Senior Customer Marketing Manager

2008 – 2016

Senior Shopper Marketing Manager

2002 – 2008

Group Manager Marketing Services

1996 – 2002

Progressed through roles with increasing responsibility and scope, initially overseeing media team and managing

$30M annual media budget; partnering with retail landscape (Publix, Walmart, Winn-Dixie, Circle K) and ultimately assumed responsibility for global food service clients such as Darden Restaurants and Bloom in’ Brands. Formulated strategy pathways to enhance foot traffic and boost food and beverage sales across a diverse portfolio of brands.

Pioneered the introduction of Gold Peak brew coffee and tea categories within Bloomin' Brands, driving $28M in annual revenue and a 35% volume increase.

Successfully renegotiated contracts with Darden Restaurants and Bloomin’ Brands, delivering $500M in incremental revenue annually over the contract terms.

Innovated curbside takeaway via introduction of beverages to go, a novel concept within the casual dining channel, resulting in $1M annual profit for Outback Steakhouse.

Introduced Coca-Cola Freestyle to China through partnership with Royal Caribbean Cruise Lines. Facilitated in the production and distribution process and lead go to market strategy while assisting the brand team in the expansion to multiple countries.

Additional Experience

BJK&E Advertising Sr. Media Buyer & Planner 1995-1996 Tampa, FL West Advertising Media Buyer & Planner 1993-1994 Tampa, FL Petry Television Assistant Account Executive 1990-1992 Tampa, FL EDUCATION AND OTHER

THE UNIVERSITY OF TAMPA

BACHELOR OF SCIENCE IN MARKETING

AWARDS

Edison Innovation Award Recipient Coca-Cola North America High Performer Award Recipient Coca-Cola Beverages Florida President Club Award Recipient Coca-Cola North America Purveyor of the Year Award (Outback Steakhouse, Carrabba’s, Margaritaville, Olive Garden, Checkers-Rallies)

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