LUCKY ROMERO

415-***-**** ad4cad@r.postjobfree.com San Jose, CA

EXPERIENCE

BRAND AND EVENT MARKETING EXECUTIVE 2015 - CURRENT

LUCKY ROMERO

·Richard Haxton’s Transformational Skin Solutions of Los Altos- Celebrity Wellness Practitioner, Medical Esthetician & Non-Evasive Rejuvenation Master

oHandled yearly calendar of events, logistics for exclusive client list expansion

oLaunched a Grand Re-Opening and Developed Product Release for Haxton’s Advanced Age Reducing Cosmeceuticals

oDeveloped email, digital and social media campaigns and integrations with client lists, including graphic design.

oPR/ Media Contact: International exposure (i.e., ABC, CBS, FOX, Telemundo, and Ask.com)

oRestructured company website and incorporated SEO strategies for Google Analytics

oDeveloped new market strategies and business through representation at skin and beauty trade shows/expos.

·OM Audio-Proprietary Audio Headphones

oProduced OM Audio’s engagement with the 10th Annual George Lopez Golf Tournament gifting suite, including logistical management, celebrity wrangling, and securing of major press.

oFacilitated partnership opportunities with product distribution platforms in retail, direct responses and media influencers.

·PRIDE Wireless –allows network users to give back to LGBTQ charitable causes.

oDeveloped Marketing Strategy and Social Media Campaigns to launch Nationwide.

oHandled logistics for event activation in several national PRIDE events.

oSourced LGBTQ media, non-profit, and digital partners

oCreated strategic campaign opportunities in social media and emerging tech.

oProvided introductions to key financial investors.

·2220 Records – Record Label under Universal Music Publishing

oAssisted in opening the Chinese Market for funding and media placement.

MARKETING & EVENTS MANAGEMENT, EXECUTIVE ASSISTANT 2011 - 2015

ORTSBO

LOS ANGELES, CA and TORONTO, CANADA

●Executive Assistant and Handler to Gene Simmons (Co-Founder of KISS) and Richard Abramson (PeeWee Herman Producer)

●Created and managed social media campaigns and produced event marketing for over 50 celebrity and corporate-driven events.

●Managed introductions and relationships with C-suite executives, television networks, movie studios, magazine publications, public relations firms, and private equity/VCs.

●Assisted in ORTSBO achieving a Guinness World Record for “Most Nationalities in an Online Chat.”

DIRECTOR OF COMMUNICATION 2013

TALENTHOUSE

LOS ANGELES

●Managed logistics and media outreach for new site launch for 160+ members of the press in LA, NYC, SF

●Managed relationships with media outlets and facilitated/secured media coverage for Huffington Post, Billboard, Variety, Fortune, local LA television media, AdAge.com and others

●Developed Business Relationships with Entertainment Schools across the country (i.e. Musicians Institute, Fashion

Institute of Design and Merchandising, LA Arts School

●Sourced and managed relationships with multiple college marketing and guerrilla marketing agencies and co- designed strategy

●Handled Celebrity Outreach: Contacting, Facilitating and engaging celebrities directly

●Assisted on marketing strategies in social media across all major campaigns

●Managed speaking opportunities with various trade shows, panels and expos

MARKETING & EVENTS MANAGEMENT, EXECUTIVE ASSISTANT

COOL SPRINGS LIFE 2009 - 2015

LOS ANGELES, CA and NASHVILLE, TN

● Executive Assistant and handler to Gene Simmons (Co-Founder of KISS) and Richard Abramson. Handled event production for over 30 wealth management luncheons and dinners across the United States.

● Managed logistics and hosted over 400 CEOs, wealth advisors, family offices, estate attorneys and celebrities at over 50 KISS/COOL SPRINGS TOUR concerts to engage potential clients.

● Designed, developed, and produced collateral for Cool Springs Life.

● Secured media placement in Family Wealth Review, Family Office Report, and the Wall Street Journal.

EXECUTIVE ASSISTANT & MARKETING COORDINATOR 2007 - 2009

FRANKS ENERGY DRINK

TORONTO, CANADA

●Executive Assistant and Handler to Gene Simmons (Co-Founder of KISS) and Richard Abramson

●Assisted with Frank’s Energy Drink launch throughout Canada & with the San Diego Test Market for placement in 7-Elevens nationwide.

●Created and developed KISS’ frontman Gene Simmons’ media tour/appearance schedule and co-planned Frank’s Energy Drink San Diego launch party.

●Recruited and managed the San Diego PR team and 7-Eleven franchise owners.

EXEC. ASSISTANT/MARKETING ASSOCIATE, INDYCAR 2005 - 2009

INDIANAPOLIS, IN

●Official Assistant and Handler to Gene Simmons and Richard Abramson

SKILLS

●Scheduling/Calendar Management

●Travel Logistics

●Public Relations

●Event Management

●Advertising

●Social Influence

●Blogging

●Social Media Marketing

Research

EDUCATION

BA Communication, BA Spanish, AA Political Science

Santa Clara University

REAL ESTATE AND ENTREPRENEURISM

Than Merrill’s Fortune Builders Academy

Business and Financial Management

Daymond John Academy (Shark Academy), Los Angeles, CA

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