Frances Nicole Olan-Lopez

#Mobile E-WORK *B mail: Union EXPERIENCE: no.francesolan@: Avenue, 0915 311 Union gmail.1100 Village com Tandang Sora, Quezon City

• Marketex Enterprises (September 2020 – Present)

o President & Co-founder

• Dragon • • • Edge Overall Business Business Group • • • • • § § in-Development: Management: Digital Develop Community Open Identify Monthly Business charge GLife, – (March and Marketing Grabmart, of new Marketing PnL Performance develop Marketing: Marketing: 2020 opportunities Strategy: Foodpanda) new – Roadmap September channels Establishing for Content and growth 2020) within Brand Research partnerships of the Strategy both digital and channels planning with space relevant outside outside Metro communities own website Manila (Shopee, Lazada, Shopback, o Senior Brand Manager

• AB-Heineken • • • • • • • • Overall Innovate Generate Monthly Community Quarterly Monthly Competitive • • Philippines in and monitoring Trade Digital brand customer planning charge Marketing Research yearly • • • • • • / executions Strategy Commercial of Development Development Monthly Development Establish Identifying (November of insights monitoring Brand of calendar and overall direction Analysis through monitoring through and strategy opportunities brand 2016 and of of of of Develop brand campaigns trade digital budget digital and online performance – February of strategy performance communications E-key communication and management commerce initiatives within account and trade of 2020) execution the baby performance in strategy digital terms brands and and plan space strategy promos and of Cycles volume execution and and Cradle for brand baby awareness brands o Senior Trade Marketing Manager – Modern Trade

• • • • • • • • • • • • Aggressively Driving Development agencies Commercial Driving Define Plan Led plans Effectively and Lead Handling Development Regular a the together and cross-into the Brand brand channel. category to third coordinate specific “Where penetrate deliver functional planning pursue of of with Equity. awareness party Integrated Sales & trade to on Management business and Trade agencies the play” and plans. Contracts team plans lead customer for strategy channel marketing Activations, across reviews entire sales and addressing within team suppliers based team to Sales, strategy. portfolio with build campaigns the the Trade in Brand on consumer Trade key key achieving rapport for customer, across Launches customers. customers. events, Marketing, Marketing and at entire drivers. Business independently all consumer trade from levels channel Procurement, budget activations, conceptualization, Objectives and insights and with to leading fully calendar. Heineken® merchandisers, and – and understand Driving cross-Finance consumer’s planning functional Market and to the Tiger deliver premium and path Share, customer, teams execution. as to and the Price purchase. items. and translate hero their Compliance, third brands. business, party channel and

• Diageo Philippines, Inc. (October 2015 – October 2016) o Customer Marketing – Commercial Planning and Activation Manager

• Diageo • • • • • Philippines, Over-Led management; Strategy Led Coordination Bar Johnnie Raids, planning, all all third Experience in planning Johnnie charge Inc. party and conceptualization, Coordination (March activation depending of agencies Walker etc. planning, 2015 Red for with of on execution – Close-Label ATL October shopper, activation third and Nights, Up party BTL Forever and 2015) customer of agencies Johnnie initiatives monitoring trade Summer, and activities; Walker and consumer of suppliers Smirnoff all Red Forecast trade Corner, insights Electric activities planning On Product trade across and mentoring, Launch, monitoring; all Diageo Johnnie Trade brands. Budget promo Walker planning launch: Red Label and o Customer Marketing – Sales Activation Executive – On-trade

• MSI – • • • • ECS Over-Forecast suppliers Led Contributed Philippines the all merchandising in planning charge in (January brand of and planning, growth monitoring; team 2013 in of – execution all February JW ONT Budget Red activations Label and 2015) planning monitoring by launching for and JW management; of Red Bar on Label ground raids, Brand activations Coordination Ambassador for with Johnnie Nights, third Walker party JW Red agencies Red Cocktails Label and

• o ABS-• • • • • Product CBN Over-Cameras. Inventory Targeted Budget Handled Corporation Manager all Management in and Campaign Management charge led (January Samsung of development Sales, for – 2012 Samsung campaign Sales Distribution – team December for Mobility roll-resellers of and 5 out and 2012) Marketing for based Accessories ageing on stocks of performance Samsung to and roll new out Mobile, and different products. portfolio. Samsung campaigns Mobile within Accessories my resellers. and Digital o PMR Leasing and Special Events Officer – Property Management Office

• ABS-• • • • • • CBN Managed Led from Digital Increased Increased Promoted Corporation ABS-merchandise Marketing CBN the foot awareness The entire Special (traffic Loop June of licensing, commercial entire as 2011 within events among a commercial – commercial inclusive January the publication the area biggest consumers area of 2012) dates. area. ABS-of and inside which about CBN property ABS-was (“The products CBN the management. Loop”)60 compound. and years . services Kapamilya at The Celebration. Loop. Led multi-functional teams o Special Events Executive – Property Management Office

• Manage retailers, tenants and partners in conjunction with over-all direction and strategy of ABS-CBN marketing.

• Led all Marketing initiatives of The Loop – ABS-CBN’s Commercial area

• Leap Solutions (October 2010 – June 2011)

SKILLS: o • • • Business Over Reports Negotiate Development all in and / charge Acquire communicates of / new Account events clients; and directly Manager activations Pitch with ideas suppliers of for Mead activations and Johnson, clients to St. clients; on Lukes all details and Extend and updates. Yourself projects

• Project Management – led major campaigns and projects in different industries and roles

• Category Management – led channel strategy with comprehensive market analysis

• Excellent Execution – in-depth knowledge and expertise in on-ground planning and execution

• Strong Analytical Ability – experience in analysis of customer’s path to purchase / buying habits

• Communication skills – strong interpersonal skills that allow powerful collaboration with stakeholders. EDUCATION: POST-GRADUATE

MA Communication (Marketing Communication)

University of the Philippines, Diliman QC (2013 – 2015) TERTIARY

AB Mass Communications Major in Broadcasting

SECONDARY Trinity 275 Tel. no.E. Rodriguez : University 7022882 Sr. of Avenue, Asia (2007 Quezon – 2011) City ELEMENTARY School F. Sotto of st.the, BF Holy Homes, Spirit Bgy. of Quezon Holy Spirit, City 1120 (2004 Quezon - 2007) City School F. Sotto of St. the BF Holy Homes, Spirit Bgy. of Holy Quezon Spirit, City 1120 (1997 Quezon – 2004) City