LAURICE MARIE HAJJAR

ad4c7s@r.postjobfree.com, (646)–645-4694

SUMMARY

A result-driven Project Manager and Account Manager experienced in Marketing and advertising, digital media and production. Able to partner with cross-functional teams to drive successful project execution for clients like Swatch, Nike, Nestle, the Fashion, and automotive industries. Manages client engagement, providing project leadership, development, scheduling, and budgeting. A trusted business partner who prioritizes client’s goals by managing change and preserving project integrity in collaboration to address their needs. Client satisfaction as demonstrated in rapid results and continued relations.

EXPERIENCE

JacobsEye, Atlanta, GA (remote) October 2022 – Present Marketing Project Manager

● Manage 8 in event planning, 3 in Digital Marketing, 2 in Advertising, 3 PR, 3 in Branding, 4 UX/UI, 3 in development.

● Government clients include the US Secret Service, US Capitol Police, Fulton County Juvenile Court, Office Inspector General, Georgia Technology Authority, and GA State Tollway Authority.

● Minimize disruptions by managing change to preserve project integrity by collaborating with Key leadership.

● Collaborated with partners to schedule content on various networks, optimizing processes for efficiency.

● Scheduled digital content on designated platforms, contributing to overall strategy.

● Developed strategic programming plans with internal and external stakeholders, ensuring accurate schedules.

● Executed tasks related to content scheduling, including managing metrics and metadata.

● Developed and executed social media marketing strategies across platforms such as Instagram, TikTok, and Facebook, resulting in increased brand visibility and engagement.

● Maintaining clients’ budgets, managing labor, negotiating with contractors, and controlling direct costs.

● Mentor managers in Waterfall, Scrum, and Agile methodologies, fostering continuous improvement.

● Utilized social media and project management tools like Asana, Sprout Social, hootsuite to schedule posts, track performance metrics, and analyze audience insights, optimizing content strategy for maximum impact.

● Monitored social media channels for trends and opportunities, staying abreast of industry developments and competitor activities to inform strategic decision-making. 321 Ignition, Fairfield, CT (remote) July 2020 – October 2022 Project Manager and Account Manager

● Led agile projects for automotive e-commerce clients, including Zeigler Ford, Nissan of Stockton, Bob Ruth Ford, Sarchione Auto Gallery, Exclusive Motors, Henson Brand, Indy Auto Man, and Fishers Imports.

● Oversaw teams, including 10 UX/UI designers, 10 developers, 2 junior Project Managers, 3 graphic designers, and 2 copywriters.

● Brainstormed marketing strategies across social media platforms like Facebook, Instagram, Tiktok, etc. and incorporated them into the overall marketing plan to deliver brand results

● Utilized social media and project management tools like Jira, Hootsuite and mailchimp to schedule posts, track performance metrics, and analyze audience insights, optimizing content strategy for maximum impact.

● Monitored social media channels for trends and opportunities, staying abreast of industry developments and competitor activities to inform strategic decision-making. Responsible for SEO, copywriting, digital media posts, brand development, and building and updating websites.

● Managed logistics and management participation at 4 annual conferences with CIADA, NIADA, and TIADA. FEER McQueen, Dubai, UAE July 2019 – July 2020

Business Developer & Project Manager

● Cultivated regional relationships with SWATCH, Nestle, several designers, and food and beverage clients.

● Managed an internal team of 7 producers, 8 animators, 15 digital media, 8 designers, and 6 web developers.

● Used data analysis to identify brand strategy changes resulting in continued international partnerships.

● Achieving a 35% increase in brand awareness through marketing strategies, action plans, and timelines. Model Management, Barcelona, Spain, July 2018 – July 2019 Digital Marketing Specialist and Project Coordinator

● Managed Model Management website, content visualization, and digital campaigns for 500K models, 1,000 fashion houses, and 300K photographers, developing Ad and email campaigns for 1 M subscribers.

● Clients include NIKE, Miss Universe, Production Paradise, Barcino Management, and Elite.

● Promoted marketing strategies, including incentives like referral programs, reward systems, tips, and tricks.

● Increased follower retention rate by 60%, revenue stream by 40%, and subscriptions by 25% in 4-months.

● Conducted weekly meetings and devised plans to enhance platform growth and online presence. Different Productions, Dubai, UAE, July 2016 - July 2018 Production Coordinator and Personal Assistant to the Executive Producer

● Managed 3 TV production budgets averaging $1M per production, working with a team of 8 - 75 per shoot.

● Planned and collaborated relationships with Dubai TV, including coordinating location, booking accommodations, catering, hiring daily crew, transportation, and budgets for a reality cooking show.

● Used a data-driven approach to research subjects, locations, and competitive analysis based on the viewers, comments, and experience of production partners, improving project timelines and quality standard. 1 of 2

EDUCATION

Master of Communication / Future Marketing year, GLOBAL BUSINESS SCHOOL, BARCELONA, SPAIN, 2019

● “Award for Best Thesis of the Year” & “Award for Special Recognition” BA, Communications/Radio/TV, LEBANESE AMERICAN UNIVERSITY, Beirut, Lebanon, 2017

● “Best Senior Project of the Year”

PMP, Project Management Professional Certification, 2020 CERTIFICATION

Google Certificate – Fundamentals of Digital Marketing, 2020 TECHNOLOGY

Microsoft Suite, Excel, Google Drive, Docs, Sheets, Meets, Asana, Jira, Confluence, Zendesk, Basecamp, Sprout Social, MailChimp, HubSpot, Eventbrite, Eventeny, Shopify, Etsy, Canva, Cisco WebEx, and ZOOM. LANGUAGE

English French Arabic