UGC Content Creator *

UGC Content Creator

I'm Markia Robinson, a dedicated and experienced fitness professional based in Atlanta, Ga with 10 years of experience in the health industry. I’m an expert in creating engaging fitness content for YouTube, TikTok, and Instagram platforms. I’m also adept at social media marketing with a successful track record of promoting an online fitness business for the past 4 years.

Experience

Online Fitness Content Creator/ Social Media Manager Self-Employed (2016-Present)

Developing and implementing a robust social media strategy, monitoring and analyzing performance metrics, and continuously adapting to changes in the digital landscape to ensure continued success and growth. Responsible for the creation of dynamic and engaging fitness content which was distributed across multiple platforms, including YouTube, TikTok, and Instagram.

Conceptualizing, filming, editing, and promoting a variety of fitness-related content, from workout routines to health and wellness advice. Successfully built and nurtured an online community of fitness enthusiasts, as evidenced by a following of 75k on TikTok.

Deep understanding of audience preferences, strategic content creation, social media analytics, & regular interaction with followers to maintain engagement levels.

UGC Content Creator 2

Use graphic, video, & written content to market fitness coaching services and increase brand visibility

Content Creator/Social Media Manager

MARZ Fitness LLC - Kennesaw, GA (March 2020 to Present) create personalized exercise & nutrition programs for 1:1 clients using video, copywriting, and graphic design

Created educational content on exercise, nutrition, lifestyle, habit formation, mental health, and more

Wrote macros, meal plans, and calorie intake goals for nutrition programs delivered in ebooks

Used online technology to deliver coaching services - social media, zoom, Microsoft, Notion, etc.

Marketed services to niche groups like trauma victims, eating disorder patients, & mental health patients

Head Trainer/ Member Engagement Specialist

Orangetheory Fitness- Montgomery, Alabama (May 2010 - Jan 2021) Marketing through community outreach and B2B relationships Responsible for the creation of captivating fitness content for distribution across social platforms for lead generation

Generating weekly engaging video and written content for members Facebook community

Used graphic design skills to create marketing materials for community events Used video shooting and editing skills to capture fitness classes, educational workshops, challenges, and more

Collects, reviews and feedback from current members by creating surveys and reviews

Responsible for building class attendance, retaining current members Responsible for achieving monthly revenue budgets. UGC Content Creator 3

Responsible for follow up communication with new, current and former OTF studio clients.

coaches the personal training staff on program design and lesson plans Orchestrated monthly staff meetings

Brand Ambassador

Self Employed (Apr 2020 - Jul 2022)

Engaged in successful collaborations with distinct brands, thereby enhancing visibility and reach.

Orchestrated negotiation, planning, and coordination with brands to ensure that the partnerships were mutually beneficial and aligned with brand values. Managed communication with PMs and marketing teams remotely and was in charge of project estimation and prioritization.

Used social media platforms to market brand products for commission Engaged with social media followers to market brand products through email and DM’s

Skills

UGC Content Creation

Fitness/Exercise Cinematography

Fitness Photography

Social Media Marketing

Health & Fitness Copywriting

Other Related Skills

Knowledge of Biology, Human Anatomy, Physiology, and Biochemistry, CBT, NLP, Somatic Breathwork

UGC Content Creator 4

Extensive coaching, leadership, managerial, sales, customer relations, community creation, and online marketing experience Excellent supervisory and leadership abilities

Strong interpersonal skills

Self-motivated

Social media Content Creation (tiktoks, reels, infographics etc) Social Media Marketing & Analytics

Fitness & Nutrition Coaching

Education

Bachelor's Degree in Biology (Pre-Medicine)

2016

AL - Birmingham

Certified Fitness Trainer

2018-Present

National Academy of Sports Medicine

Certified Nutrition Coach

2020-Present

National academy of sports medicine

Certified Life Coach

2020-Present

National Academy of Sports Medicine

Languages

UGC Content Creator 5

English

Native speaker

Spanish

Amateur speaker

Articles and Projects

Orangetheory Coaches Who aware Killin’ The Game

Content Portfolio

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