AMRITA BANIK

Strategy & Operations Manager Project Management Expert

+551******* New York ad4c4u@r.postjobfree.com linkedin.com/in/amrita-banik-05477478 PROFESSIONAL SUMMARY Relationship-oriented Strategy & Growth Leader with 7 years of progressive experience unlocking investments by over

$2M for 30+ consumer brands, achieving 3x ROI. Confident in transforming strategic plans, achieving operational excellence, leading innovation, implementing strategic initiatives and building brands through devising analytical methodologies to deliver data-driven insights. Committed to team development, life-long learning, contributing to team success.

AREAS OF EXPERTISE

Strategy Development Strategic Planning Analysis & Reporting Project Management

Partner Management Market Research Strategy Implementation Multichannel Marketing

Executive presentation Google Analytics Corporate Strategy MS Excel & PowerPoint PROFESSIONAL EXPERIENCE Manager, Marketing & Brand Strategy Feb 2022 – Nov 2023 The Source (Bell)

Strategic Leader driving Strategic Partnerships, Account Management & Revenue Growth with premier consumer brands.

Scaled revenue by +24% ($2.2 million) YoY via adept forecasting, crafted large scale strategic plans aligning with objectives which contributed to +12% sales performance improvement.

Secured 7-figure deals which fueled revenue growth and drive sales forging lasting vendor partnerships. Initiated product and service launches, crafting precise brand strategies (Investment +$1M):

Led comprehensive go to market strategies for 20+ brands, ensuring successful product launches.

Secured deals with 5 new partners via collaboration on integrated campaigns.

Transformed internet service & subscription portfolio with boost in sales performance by 18%. Transformed Growth Initiatives ($1M+) via Effective Leadership and Analytical Insights:

Developed strategic plans, strategies, led end to end execution, collaborating across diverse channels including influencer programs, CRM, website, and social media marketing driving continuous improvement (garnered 8% growth for top-tier brands).

Led quarterly reviews, conducting thorough consumer analysis to formulate engaging strategic messaging specifically tailored for Senior Leaders.

Conducted in-depth analysis of performance metrics and KPI optimization (clicks, conversion, ROI, etc.) developed key insights and recommendations to inform strategic decision-making, delivering executive presentations to a Senior Leaders & 30+ stakeholders.

Business Account Manager Sep 2021 – Jan 2022

Lynk Global

Strategic Leadership & Operational Excellence in Advisory Services (12% productivity increase):

Led 6+ member team, managing scheduling with 100+ additional recruited experts, established processes for elevating advisory services and optimizing service delivery across 30+ projects.

Led team coaching and performance enhancements using analytical data insights and focused coaching, while revamping client onboarding strategies for top-tier executives within SaaS-based network.

Identified strategic opportunities, acquired new Accounts & build relationships with global clients driving sales, launching new ideas through innovation.

Developed and executed strategies and briefings, presented to Senior Management that helped secure a boost in Client Acquisition by 6%.

Manager, Strategy & Operations Jan 2020 – Sep 2021 Rogers Communications

Strategic Credit Operations Leader: Generating Revenue Growth and Churn Mitigation:

Assessed market landscape, devised business strategies for loyalty and rewards, boosting a 17% yearly increase in cash flow and customer retention.

Elevated customer retention and save rates by 11% and significantly mitigated involuntary churn through payments planning, promotion and offer strategies and incentives projects. Transforming business through Planning, Analysis and Performance Optimization:

Build dashboards and quarterly review decks for senior leadership. Lead discussions on business performance & state of business, supporting executive briefings, offering insights, crafting compelling narratives via effective storytelling that optimized departmental performance and curbed credit loss by 7%. Fostering financial efficiency and risk management (reducing credit gap of $100K+):

Maintained Budget, reduced annual variances through root cause analysis in the Credit Operations budget by 6% through strategic cost allocation and spending management.

Built process improvement and risk management strategies resulting in a 12% increase in engagement at solution centers.

Credit Collections & Risk Analyst Aug 2018 - Dec 2019 Rogers Communications

Strategic Operations Expert: Advocating Credit Assessment Excellence and Streamlining Financial Solutions ($2K/month):

Executed top-tier credit assessments, revenue generation, and specialized settlement strategies for high-risk clients, resolving bad debts through tailored plans and negotiations.

Led a collaborative team of 6 to streamline operations, identify procedural gaps, enhance control and risk mitigation mechanisms for improved efficiency.

Transformed payment Strategy optimizing account restoration and debt reduction (100+ accounts):

Achieved a 12% reduction in bad debt by implementing optimal payment clearance methods for high-risk accounts within settlement solutions.

EDUCATION Post Graduate Certificate on International Business Management, Algonquin College, Canada. Master’s in Business Studies, Bangalore University, India. Bachelor’s in Business Administration (Major: Finance), Jadavpur University, India

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