A digital media expert with an entrepreneurial spirit and a passion for creative marketing and brand

storytelling that engages audiences and delivers results. A dedicated team player who can drive strategy, build revenue, solve challenges, and effectively collaborate with key stakeholders and brand partners. Senior Director, Brand Partnerships, QYOU Media Agency, Los Angeles, CA (2022-2023)

• An influencer marketing agency providing brand strategy, creative development, content production, and distribution at scale across social media platforms, i.e., YouTube, TikTok, Instagram, Meta, Snap, Pinterest, etc.

• Developed custom creative solutions and digital partnership opportunities for top brands, agencies, and studios VP, Branded Entertainment & Partnerships, GoldieBlox, Los Angeles, CA (2019–2021)

• Increased sales revenue by 300%

• Developed digital marketing programs targeting kids & families through storytelling and branded content on YouTube/YouTube Kids and other social media platforms, i.e., TikTok, Instagram, Facebook, Snapchat, Pinterest, etc.

• Worked cross-functionally with content, consumer products, and legal teams to identify trends, digital marketing and partnership strategies that aligned in meaningful ways with company initiatives, audiences, and brand IP

• Oversaw creative process including managing budgets, production timelines, and reporting from concept to finish

• Key Accounts: BIC, Church & Dwight, Microsoft, Netflix, Nike, Sony Pictures, Warner Bros. Consumer Products, etc. Co-Founder, Atheneum Collective, Los Angeles, CA (2017-2019)

• A digital media company that partners with industry experts to publish online master classes tailored to marketers across a variety of subjects related to media, marketing, and emerging technology

• Integral to building and launching the business including brand development, content strategy, and distribution

• Courses include: Digital Strategy, Influencer Marketing, Digital Production, Account Management, Media Math, etc. VP, Brand Partnerships, Legendary Digital Networks, Burbank, CA (2016-2017)

• Increased new business across top categories: Gaming (+100%), Entertainment (+58%), Tech (+50%); and doubled revenue across Amy Poehler’s Smart Girls Channels (+100%)

• Led overall digital sales and partnership strategy including creative ideation, brand activation, video monetization, and live events; set up tools necessary to capture data and analytics, i.e., Comscore, Salesforce, Tubular, etc.

• Collaborated cross-organizationally with LDN (Nerdist, Smart Girls, Geek & Sundry), 3BlackDot Gaming & eSports Influencers, Legendary Theatrical, TV Marketing, IP Franchise, and VR teams to develop fan-based content and interactive experiences (SXSW, Comic Con) to engage audiences and drive viewership Head of Branded Entertainment, AwesomenessTV/DreamWorks, Los Angeles, CA (2013-2016)

• Built revenue from the ground up; personally closed over $12MM in total business

• Responsible for digital revenue growth, creative ideation, brand activation, strategic communication, and managing efficiency across dedicated media, marketing, talent, production, and account management teams

• Executed partnership deals, Influencer-driven content, branded series, consumer product integrations, live events, and groundbreaking digital marketing campaigns targeting Gen Z and Millennials

• Implemented go-to-market strategies, workflow processes, and best practices to scale the business

• Established pricing and packaging models for activating Influencers and negotiating brand deals

• Key Accounts: Disney, Old Navy, PB Teen, Kellogg’s, Target, Beats, UGG, Sony Pictures, Universal Pictures, WB, etc. Sales Director, West Coast, Rhythm New Media, Los Angeles, CA (2012-2013)

• Increased sales revenue by 360%

• Responsible for mobile video ad sales across a network of premium content providers like NBCUniversal, CBS, ABC, Fox, Sony, Warner Bros, IAC, and Demand Media

• Won new business accounts: Infiniti, Kia, Sony Pictures, Universal Pictures, Fox Broadcasting

• Led Hispanic sales efforts and generated rapid growth in new business: Toyota, T-Mobile, FX, Universal Pictures ERIKA NOVAK HARVEY

310-***-**** ad4c4s@r.postjobfree.com linkedin.com/in/erikanovakharvey VP, Western Sales, FunnyOrDie, Los Angeles, CA (2008-2010)

• Built new business from the ground up; increased digital sales revenue by 1400%

• Responsible for hiring, training, and managing the West Coast sales team and planning support staff

• Packaged custom brand activations with celebrity talent including video distribution, media, marketing, PR

• Worked with producers, writers, filmmakers, and talent to integrate brands into original shows and programming

• Negotiated and managed Will Ferrell’s first ‘Comedy Fetish’ cross-platform campaign with HBO Entertainment

• Partnered with EA Games on first “Between Two Ferns” show integration with Zach Galifianakis and Charlize Theron

• Key Accounts: Sony PlayStation, Xbox, Sega, Microsoft, T-Mobile, Fox Searchlight, Sony Pictures, Warner Bros, etc. Account Director, West Coast, Comedy Central/Viacom, Los Angeles, CA (2005-2008)

• Increased sales revenue by 400%; Exceeded annual sales goals by 150%

• Spearheaded digital and cross-media advertising sales for The Daily Show, Colbert Report, Chappelle’s Show, South Park, Reno 911, Mind of Mencia, Stand Up, Roasts, and Comedy Tours

• Partnered with major brands to develop and package show-specific marketing programs, seasonal sponsorships, and experiential events to engage fans and activate audiences

• Collaborated with cross-functional teams to solve challenges and drive key metrics

• Closed the first digital upfront partnerships with Sony Playstation, Sony Pictures, Paramount, and Fox Entertainment

• Key Accounts: Nike, Adidas, Xbox, EA Games, Best Buy, Microsoft, Apple, T-Mobile, Boost Mobile, Honda, Hyundai, Kia, Nissan, Toyota, Old Spice, Universal Pictures, Warner Bros, etc. OTHER PROFESSIONAL EXPERIENCE

Sales Director, About Network/New York Times, Los Angeles, CA (2003–2005) Account Executive, Terra Lycos/Fox Sports en Español, Los Angeles, CA (2002–2003) Advertising Product Manager, MSNBC/NBC Sports, Redmond, WA (2000–2002) New Business Development Manager, Zentropy Interactive Agency, Los Angeles, CA (1998–2000) AFFILIATIONS

Founding Board Member, ThinkLA, Los Angeles, CA (2002–2016) A non-profit founded to promote Los Angeles as a network of innovation in media, marketing, and advertising.

• ThinkLA Idea Awards Gala Committee Member

• Turkey Bowl Committee Co-Chair

• Sponsorships Committee Co-Chair

CERTIFICATIONS

• Google Foundations of Digital Marketing and E-commerce Certification

• IAB Digital Media Sales Certification

EDUCATION

University of Southern California, Bachelor of Communication Arts & Sciences Universidad del Pais Vasco, Overseas Program, San Sebastian, Spain

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