James F. Newswanger, Ph.D.

New York, NY ***** • 646-***-**** (m) • ad4c4o@r.postjobfree.com • linkedin.com/in/jimnewswanger/ RESEARCH LEADER, MARKET INSIGHTS & ANALYTICS

Highly skilled and experienced primary researcher with two decades of experience. Proven track record in leveraging market research and advanced analytics to inform strategy, product/service development, drive growth and enhance awareness. Recognized expertise in qualitative and quantitative research methods, scientific data analysis and report storytelling to deliver fact-based recommendations. High performing team leader for over ten years. Extensive experience with DE&I subject matter expertise. Executive level communicator and presenter CORE STRENGTHS

Mgmt Consultant to CXOs AI Driven Insights Data Analytics & Data Science Advanced Statistics Ivy League Lecturer Nielsen Norman & EXPLOR Awards DE&I Leadership Project Management Executive Comms & Presentation WORK EXPERIENCE

International Business Machines (IBM) Corporation, New York, NY 2001-present

Senior Corporate Research Leader, Headquarters 2018-present

Research Director for IBM “InnovationJam”, Research & Sales 2002-present

IBM Distinguished Market Intelligence Professional, Marketing 2010-2019

Sr Research Analyst, Enterprise Tools and Applications, CIO 2006-2010

Research Analyst, Client & Employee Engagement & Communications (Intranet) 2001-2006

• Produced 250+ complex quantitative/qualitative world-wide research deliverables for internal IBM C-suite and client CXOs, consistently exceeding expectations. Focus on client experience and KPI performance delivery, esp. for digital business transformation engagements. Built the existing B2B research program from scratch— with particular focus on the employee role as a driver of client satisfaction. Media measurement and social listening research development squad member for marcomms (reputation, crises, special projects).

• Award-winner for IBM “InnovationJam” ($30M/yr P&L): a disruptive tech platform for online strategic discussions in large groups—IBM, clients, associations, universities. Pitched and sold directly to C-suite. Designed research data solution using modeling, predictive analytics and AI-enabled text, sentiment and influencer discovery. Owned product roadmap & milestone assessments with exec team. At IBM, Jams launched 10 Smarter Planet businesses ($700M revenue). At clients, CXOs use Jams to explore priority initiatives. Covered in HBR, NYT, WSJ, & academic pubs. Factor in Newsweek naming IBM a “Most Loved Workplace.” AMA/Neilsen EXPLOR Award for Primary Research Excellence.

• Managed 15 high performing research analysts, data scientists & designers. Lead team responsible for multidisciplinary client research, thought leadership, marketing measurement, and data management to define and measure KPIs, monitor trends, and contribute to marketing segmentation, roadmaps and strategy..

• Using AI and emerging techniques to analyze CI across issues and brands to support decision making.

• Have led client engagements in Finance/Insurance, Luxury, Travel, Education, Government, Pharma.

• Communications lead for IBM LGBT+ Executive Council. Lead coach and contact for group’s SVP liaison. Columbia University, New York, NY, Applied Analytics Master’s Program, Lecturer, 2024

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Prior Experience:

ZS Associates & Cozint, Princeton, NJ, ZS Senior Management Consultant & Cozint Co-Founder Analyst for pharma sellers identifying messages in high value markets. Part of exec team forming Cozint ehealth startup. SRBI, New York, NY, Vice President, Social Policy Research & Statistical Consultant Full-service agency providing end-to-end analytics results & recs to clients. Managed build of online research practice James F. Newswanger, Ph.D.

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EDUCATION

Ph.D., M.S., B.A., Applied Statistics

University of Pennsylvania, Philadelphia, PA, (Mentors: Bob Boruch, Lani Guinier, Michelle Fine) Ivy League Academic Counselor, Researcher, and Teaching Fellow during graduate programs. M.B.A. (Executive)

Quantic School of Business & Technology, Washington, DC TECHNOLOGIES, CERTIFICATIONS, PRESENTATIONS & AFFILIATIONS Technologies: Excel, PPT, SPSS/R, Tableau & other Data Visualization products, Power BI, HRMIS/Workday, Web Metrics Software (Google, Unica, Keylime), Survey Software (Qualtrics), AI Apps (ChatGPT, Claude) Certifications: Applied Generative AI (2023), MIT; UE Meta; Marketing Analytics, Google; Behavioral Economics, Yale; Competitive Intelligence, Agile Methods, Design Thinking, People Management, IBM Presentations/Affiliations & Boards: AAPOR (Public Opinion Research) Digital Analytics Assoc/American Marketing Association American Statistical Assoc American Psychological Assoc., Div. 5 IBM THINK Conference Advisory Board, Informa's "The Market Research Event"/TMRE Research Rockstar, Consultant to Quantitative Methods Practice