DAVID P. FREIJE

Walpole, MA ***** 508-***-**** ad4c3f@r.postjobfree.com linkedin.com/in/davidfreije

KEY QUALIFICATIONS

-Quantitative Market Analysis

-Sales Forecasting

-Social Media Marketing

-Consumer Insights

-Competitive Market Positioning

-Innovative Brand Strategy

-Product Design & Improvements

-New Product Service Launch

-Customer Relationship Management

-Budget Development

-Employee Training & Team Building

-Project Management

OPERATIONS & BRAND MANAGEMENT

Product-Program Management Branding E-Commerce

Award-winning innovator in the food service sector, celebrated for securing “Best New Food Service Product” awards in both 2021 and 2022.

Launched a lucrative e-commerce initiative that boosted earnings by $1.5 million within four years. Achieved a 200% annual increase in sales and profits, while enhancing overall profits by 30%. Overcame pandemic-related hurdles, improving product delivery times under pressure. Recognized for exceptional cost management, agility, innovation, and reliability. Possesses deep industry insight, sound judgment, and strong skills in customer engagement and team leadership, consistently bringing a proactive, positive mindset to every challenge.

PROFESSIONAL EXPERIENCE

UNO FOODS Brockton, MA 2015 to 2023

Founded in 1943, Pizzeria Uno, the parent of Uno Foods, is recognized as the birthplace of Chicago-style deep-dish pizza. The Uno Foods division was established in 1988 and manufactures its products from its facility in Brockton, Massachusetts. Purchased by Great Kitchens Food Company in 2023.

DIRECTOR OF BRAND MANAGEMENT

SCOPE: Introduced digital marketing selling tools, developed relationships, and negotiated agreements with suppliers and clients to expand the UNO brand into several foodservice channels as a licensed program which led to meeting deadlines continuously. Played a key role in the implementation of the Commercial Planning System setup on a cloud-based platform that allowed for accountability for every dollar spent on marketing activities.

IMPACT SNAPSHOT

Innovative and highly driven marketing executive and brand manager acknowledged for expertise in cementing client relationships and stimulating new business. A key catalyst in the management of organizational restructures, mergers, and rapid growth cycles. Expert in product development and operations branding, marketing communication, and product launches. Offers outstanding leadership skills while being a strong advocate of teamwork, job excellence, and continuous improvement.

REPRESENTATIVE ACCOMPLISHMENTS

Pioneered and served as project leader for the company’s first e-commerce online initiative from innovation to launch with sales of $1,400,000 in two years during a pandemic while entering into a partnership with Harry & David and Door Dash as their exclusive e-commerce pizza supplier.

Streamlined information management processes to ensure timely and accurate delivery of internal communications. Overhauled internal communications documents from print-based versions to electronic using intranet and web-based applications which resulted in document production costs being slashed in half.

Boosted internal client relations and marketing productivity by personally chairing regular communication strategy meetings and conducting regular postmortem sessions on past communication projects.

Developed reports, and allocated resources to ensure operational efficiency and successful brand installation and launch. In charge of consumer-facing aspects of the final product from product development, packaging design, cost parameters, purchasing, and calculating the suggested retail pricing (SRP).

STARWOOD HOTELS & RESORTS WORLDWIDE Stamford, CT 2013 to 2015

One of the largest companies that owned, operated, franchised, and managed hotels, resorts, spas, residences, and vacation ownership properties. It was acquired by Marriott International in 2016.

SUPPLY CHAIN CATEGORY MANAGER CONSULTANT

SCOPE: Managed day-to-day operations and assisted with sourcing for company categories to increase revenue. Negotiated agreements with suppliers and created strategies that delivered a sizeable value to the organization. Introduced digital selling tools and developed hundreds of pieces of marketing material.

IMPACT SNAPSHOT

Identified and managed cost drivers, and sought out creative ways to minimize expenses. Incorporated various supply chain options when evaluating staging scenarios. Negotiated, collaborated with, and approved new suppliers, products, agencies, and services to maintain a competitive and diverse supplier pipeline.

REPRESENTATIVE ACCOMPLISHMENTS

Ensured contract terms accurately represented commercial intent and appropriate company protections. Remained current with market conditions and evaluate alternative products and services to maximize their value to Starwood Hotels & Resorts and its affiliates.

Evaluated supplier operations and fulfillment to ensure operations could support the hotel’s business requirements. Followed up and expedited orders to ensure that they were delivered as scheduled.

THE WILD PEAR, LLC Westport, CT 2008 to 2013

A high-end eatery specializing in Gourmet to Go take-out, retail, and food service/catering operation on Church Street in Westport, Connecticut.

EXECUTIVE DIRECTOR

SCOPE: Spearheaded the launch of a gourmet take-out, retail, and food service/catering operation. Established relationships with major clients including Save the Children, Merck, Eli Lilly, and Empire Capital Partners.

IMPACT SNAPSHOT

Built client-focused partnerships and established long-term trust and loyalty which was leveraged to up-sell and cross-sell to clients. Focused efforts on innovative product development, product branding, cost efficiencies, productivity, service excellence, and bottom-line profitability.

REPRESENTATIVE ACCOMPLISHMENTS

Developed all business start-up functions including sales, marketing, site selection, facilities layout, and staffing. Directed all facets of the operation including sales, purchasing, vendor sourcing, pricing, finance, logistics, and inventory planning.

EDUCATION ADDITIONAL EXPERIENCE

MBA in Marketing University of Massachusetts, Boston, MA 2022

B.S. in Business Management & Marketing Albertus Magnus College, New Haven, CT 0000

Serve Safe Certification by the National Restaurant Association HAACP Certified

Director of Brand Development, Director of Food Operations, Brand Development Manager, Union Labor Negotiations, Grievances, Arbitrations, Quality Control, Payroll, Finance, Human Resources, P&L, Business Plans, Market Research Data, FAFH Channels, Supply Chain, Customer Service.

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