Chotika Phetkamphaeng
508-***-**** **************@******.***
https://www.linkedin.com/in/chotika-phetkamphaeng-11b851166O https://chotikap.wixsite.com/chotika-phetkamphaen
EDUCATION
Clark University, Worcester, MA August 2023 - present Master of Science, Marketing Analytics: GPA 3.85
Kasetsart University, Bangkok, Thailand December 2022 BBA, Marketing: GPA 3.52
EXPERIENCE
Yumiko The Cats Company Bangkok, Thailand October 2022-August 2023 Business Developer
• Supported Sales and Marketing teams in creation and implementation of Marketing Campaigns.
• Identified accurate target customer base, increasing retention by 15%
• Generated new brand launch with marketing initiatives and strategic plans.
• Organized sales events at Pet Expo Thailand which was held quarterly. Marketing Association Thailand Bangkok, Thailand Public Relation and Social Media Analyst Intern January 2022- December 2022
• Developed original content for social media posts.
• Increased Facebook conversion rate by 35% with new copywriting strategy.
• Created media list and utilized promotional materials to meet specific strategic initiatives.
• Led projects and analyzed insights to identify opportunities for improvement. Kyoto Startup Summer School Remote January 2021- April 2021 Content Creator and Video Editor Intern
• Created content using SEO keywords drawn from Google Analytics
• Applied editing tools such as Final Cut Pro and Canva to create visual contents SKILLS
• Microsoft Excel, Word, PowerPoint
• SEO, Google Analytics
• Salesforce
• Social Media Marketing
• Content Creation
• Product Marketing
• Go-to-Market Strategy
• Brand Strategy
• Campaign Management
• Paid Search Campaign