Chotika Phetkamphaeng

508-***-**** ad4c34@r.postjobfree.com

https://www.linkedin.com/in/chotika-phetkamphaeng-11b851166O https://chotikap.wixsite.com/chotika-phetkamphaen

EDUCATION

Clark University, Worcester, MA August 2023 - present Master of Science, Marketing Analytics: GPA 3.85

Kasetsart University, Bangkok, Thailand December 2022 BBA, Marketing: GPA 3.52

EXPERIENCE

Yumiko The Cats Company Bangkok, Thailand October 2022-August 2023 Business Developer

• Supported Sales and Marketing teams in creation and implementation of Marketing Campaigns.

• Identified accurate target customer base, increasing retention by 15%

• Generated new brand launch with marketing initiatives and strategic plans.

• Organized sales events at Pet Expo Thailand which was held quarterly. Marketing Association Thailand Bangkok, Thailand Public Relation and Social Media Analyst Intern January 2022- December 2022

• Developed original content for social media posts.

• Increased Facebook conversion rate by 35% with new copywriting strategy.

• Created media list and utilized promotional materials to meet specific strategic initiatives.

• Led projects and analyzed insights to identify opportunities for improvement. Kyoto Startup Summer School Remote January 2021- April 2021 Content Creator and Video Editor Intern

• Created content using SEO keywords drawn from Google Analytics

• Applied editing tools such as Final Cut Pro and Canva to create visual contents SKILLS

• Microsoft Excel, Word, PowerPoint

• SEO, Google Analytics

• Salesforce

• Social Media Marketing

• Content Creation

• Product Marketing

• Go-to-Market Strategy

• Brand Strategy

• Campaign Management

• Paid Search Campaign

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