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Business Development Los Angeles

Location:
Santa Monica, CA
Posted:
March 15, 2024

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Resume:

TODD BARASCH

https://www.linkedin.com/in/toddbarasch/ 1

*** *. ******** ****** #*, Los Angeles CA 90036 C: 818-***-**** ad4c1y@r.postjobfree.com PROFESSIONAL PROFILE

• Experienced Entertainment Distribution Executive with a proven track record of three decades, driving substantial revenue growth through groundbreaking monetization strategies, business development, content management, marketing, and strategic business planning. Proficient in establishing entrepreneurial ventures and cultivating valuable relationships to enhance success

• Cross-lines-of-business strategy, operations and communications specialist, innate capability to forge consensus; adept at working in partnership with senior creative professionals, business & legal affairs, finance & business planning, programming execs, distribution sales, operations, market research and business development

• Influential in bringing together an informed and holistic view of business opportunities and challenges, informing and influencing senior-level decision-making, series greenlights, and new business undertakings

• Business lead, adept at inter-departmental coordination and communication, and liaising with third party partners and global clients

• Possess comprehensive and holistic knowledge of content creation and distribution, from development stage through library windows, including international and domestic media distribution, acquisitions, and content rights management TODD BARASCH

https://www.linkedin.com/in/toddbarasch/ 2

400 N. Sycamore Avenue #1, Los Angeles CA 90036 C: 818-***-**** ad4c1y@r.postjobfree.com EXPERIENCE

Academy of Motion Picture Arts and Sciences (A.M.P.A.S.) Jan 2020 – Aug 2022 Senior Vice President, Business Development

• Drove global brand growth strategy for the Academy and the Oscars through partnerships with distribution outlets, deepening the foundation of already existing media relationships while also reaching out to create new alliances, and positioning any new business to advance overall organizational goals

• Accountable for sustaining and growing international distribution of The Oscars (~$20M+ revenue per year) strengthening partnerships directly with key licensees to: ensure ongoing and continued licensing of The Oscars; maximize audience reach/revenue; and enable media licensing partners to increase their return on investment – including fostering year-round engagement with premium clients, reinforcing market-by-market exclusivity

• Forged new monetization opportunities through growth of global distribution initiatives, including: sourcing, developing, packaging and selling Academy partnerships, including closing a $28M five year sponsorship with Rolex covering the Academy, the Oscars and Academy Museum

• Devised opportunities to derive revenue from Academy assets: and creating additive events and programming that are self-sustaining, revenue-generating, and serving to foster brand awareness and relevance. Accomplishments include inaugural edition of the AMPAS-produced Oscar post-show in 2021; and a Academy Governors Awards television program)

Disney Media Networks (The Walt Disney Company – Disney-ABC Television Group) July 2012 – Jan 2020 Vice President, Product & Portfolio Management, Global Distribution Operations & Strategy

• Leading interface to 40+ various producer groups, both inside the Walt Disney company and third party, supplying programming to Disney Media Distribution (including ABC Studios, the broader ABC Television Group – ABC Network, ABC News, Disney-ABC Cable Networks Group, Disney Channels, Freeform – Walt Disney Studios, Marvel, Pixar, Disneynature and Lucasfilm etc., and third parties such as the Academy of Motion Pictures Arts & Sciences, Vin Di Bona Productions, World Race Productions)

• Central role in the international sales organization, encompassing Disney Media Distribution, providing sales strategy, business development & planning in tandem with inventory rights management of the vast library of Disney product for international linear and non-linear platforms, informing and guiding decision-making for better profitability

• Responsible for content management oversight for international distribution, managing a team tasked with delivering content inventory and planning management service in line with international media distribution’s evolving business requirements (rights and music clearance, options, participations, residuals, windowing guidelines and cross-platform franchise management) - a centralized source of product information, rights/availability and timely information dissemination to maximize international sales efforts

• Created and instituted a development feedback loop with key content producers (ABC Studios, Freeform, Marvel TV) that included active, ongoing dialogue between global distribution sales and creative executives, marrying market trends and feedback with content creation, feeding into forecasting/ulitmates process and network series pick-up decisions

• Drove distribution strategy related to new business ventures as well as library utililzation of back catalog

• Led the negotiation of multi-year international distribution deal for the Academy Awards with AMPAS

• Negotiated third party distribution arrangements and acquisitions on behalf of sales organization Disney-ABC International Television / Buena Vista International TV December 2000 - July 2012 Executive Director, Portfolio Development Product Planning

• Originated centralized role of product administration & rights management for international distribution

• Worked hand-in-hand with international distribution sales administration within DAIT/BVITV and set up information-gathering and liaisons with producer group supply chain

• Developed internal processes to better inform sales operation of new content rights and availability

• Initiated on-going analysis of distribution capacity vs. supply to identify gaps in portfolio and inform suppliers and also shape third party acquisitions

• Key role in integration of product libraries resulting from corporate acquisitions, including Marvel, Miramax, Muppets, Saban/Fox Kids, and contributing to financial evaluation of eventual divestment of Miramax library TODD BARASCH

https://www.linkedin.com/in/toddbarasch/ 3

400 N. Sycamore Avenue #1, Los Angeles CA 90036 C: 818-***-**** ad4c1y@r.postjobfree.com Creative Planet Los Angeles April 2000 - December 2000 Director, Marketing & Events

Responsible for Creative Planet’s presence at industry trade shows, affiliated events and implementing Creative Planet-driven events to serve sales, marketing and business development objectives.

• Managed Creative Planet’s presence at ShowBiz Expo, PROMAX & BDA, eMediatainment World, ITS, VES and SIGGRAPH

• Developed Creative Planet networking and community events and seminars

• Liaised with industry guilds and associations as it relates to creating events for targeted niches within the entertainment production community

• Arranged event sponsorships (Digital Coast, AFI Film Festival, Herring On Hollywood)

• Placed Creative Planet executives on conference panels and other speaking engagements

• Strategized company event participation to meet business objectives

• Responsible for all collateral materials used surrounding Creative Planet’s presence at industry events

• Forged partnerships and arrange trade agreements with industry event organizers Amalgamated Consolidated Enterprises, LLC Los Angeles January 1999 – April 2000 Managing Director (Co-Founder)

Formed company with production, distribution, marketing and new media professionals dedicated to managing and creating video and interactive content for broadband and convergent platforms

• Secured initial round of venture capital based on concept pitch/business plan

• Established Los Angeles office: responsible for its day-to-day operation

• Conceived and created men’s lifestyle vertical portal – a next generation web site combining flash animation, streaming media and original content to deliver sports information, real-time scores, stock ticker and business news combined with men’s fitness and lifestyle programming, swimsuit and lingerie models

• Producer for original internet video streaming, home video and DVD productions

• Managed and worked hand-in-hand with internet development team

• Responsible for strategic business development including establishing alliances, partnerships and forging relationships with vendors

• Supervised all marketing and publicity including the creation of media kit, marketing collateral and press releases GRB Entertainment Studio City, CA November 1996 – December 1998 Marketing and Publicity Director

Managed the GRB Marketing Department by working with the president, sales department, development, home video and show producers in the strategic planning of all promotional activities and marketing/promotion of GRB and its productions NATPE (National Association of Television Program Executives) Santa Monica, CA Sept 1991 – Nov 1996 Creative Services Manager (9/93-12/96) Marketing Coordinator / Assistant (9/91-9/93) Integral part of in-house creative services department inclusive of strategic planning of promotional activities and the marketing and promotion of the non-profit trade association’s industry events and services -- all promotional activities on behalf of NATPE, NATPE Member Services and NATPE Educational Foundation Atlantic City Magazine Atlantic City, NJ May 1990 – Dec 1990 Listings Editor / Freelance Writer / Editorial Intern Compiled monthly entertainment and community events listings. Wrote brief reviews and published interviews, and as Editorial Intern (5/90 to 9/90), worked with editors, copy-editing, fact checking and assisted in production 93.7 FM WSTW / 1150 AM WDEL Wilmington, DE May 1989 – Sept 1989 Promotions & On-Air Intern

• Involved in all station promotional activities, including scheduling and maintaining station promotions van

• Wrote PSAs and copy for commercials and assisted on-air staff TODD BARASCH

https://www.linkedin.com/in/toddbarasch/ 4

400 N. Sycamore Avenue #1, Los Angeles CA 90036 C: 818-***-**** ad4c1y@r.postjobfree.com CONSULTING

TB Consulting Jan 2020 - present

Content and Media Consulting - Empowering, enabling and positioning creative talent to seize on opportunities presented by the ever-evolving global content creation and licensing marketplace. Providing international content and television program distribution strategy and services for established and up-and-coming independent producers

Candou Ventures April 2020 - present

Serve on Advisory Board for two technology start-ups FaceNote (www.facenote.me) and MCart / market.place EDUCATION

Rowan University (formerly Glassboro State College) Glassboro, NJ Sept 1987 – June 1991 Bachelor of Arts in Communications 1991; Radio/TV/Film, and Public Relations (dual major)

• Senior Honor Society

• Program Director 89.7 WGLS FM (1989-91)

• Editor-in-Chief Venue Magazine (1990-91)

• Intern for NATPE's Annual Program Conference & Exhibition (1991) - one of twenty-six students nationwide TODD BARASCH REFERENCES + RECOMMENDATIONS

I had the pleasure of working with Todd for many

years, first in his role at TWDC and then more closely as he joined the Academy in 2019. He is an expert in content production and distribution and his many

years working in this field has yielded a wide network of global relationships and a deep understanding of media and content distribution. He is extremely professional, personable and has wonderful client management skills. Jenny Galante

EVP Business Development

Academy of Motion Picture

Arts and Sciences

P R O F E S S I O N A L R E F E R E N C E S

Ken Ziffren

Co-founder

Ziffren Brittenham LLP

310-***-****

ad4c1y@r.postjobfree.com

Benjamin (Ben) Pyne

former President Worldwide Television Distribution Disney Media Networks

917-***-****

ad4c1y@r.postjobfree.com

Dan Cohen

Chief Content Licensing Officer

Paramount Global

323-***-****

ad4c1y@r.postjobfree.com

Philippe Maigret

President, Scripted Programming

ITV Studios America

310-***-****

ad4c1y@r.postjobfree.com

Rebecca Segal

SVP, Entertainment

Sky Networks

818-***-****

ad4c1y@r.postjobfree.com

Barry Jossen

Executive Vice President

A+E Studios

310-***-****

ad4c1y@r.postjobfree.com

Tim Johnson

Managing Partner

Johnson Production Group

310-***-****

ad4c1y@r.postjobfree.com

Bertram VanMunster

Creator & Executive Producer of “The Amazing Race” 310-***-****

ad4c1y@r.postjobfree.com

Todd has a passion for content. He managed the content portfolio for Disney’s international TV/media distribution for 18 years, establishing and fostering seamless relationships across the Walt Disney Company, especially with the producer groups. He acutely understands the creative process and the business of distribution. For years, he has built and fortified the bridge between business and creative to benefit the international distribution operation, and to help producer groups / suppliers maximize monetization outside the U.S. – evaluation of the hours of content and figuring out how to best position and monetize across platforms.

Todd has a rare, strong sense of the world. He has been a conduit for the sales organization and across functional lines of business, as well as with clients, in building a clear, holistic view of our distribution portfolio – ensuring the producer groups are well- informed of opportunities and challenges in the international marketplace, and that the sales team has a good understanding of the creative process and are armed with the intel they need to better position, pitch and sell our content.

Ben Pyne

former President Global Distribution for

Disney Media Distribution

Todd was a great partner to the ABC Studios development team when I was there — easy to work with, collaborative and open minded. He elegantly navigated a tough role, working with a number of different territories, looking out for their best interests, while acting as the liaison to a group of executives and producers in the United States.

More at: https://www.linkedin.com/in/toddbarasch/details/recommendations/ Juan Alfonso

SVP, Film & TV

Chernin Entertainment

Todd and I worked together for several years focused on the international distribution and sales of Disney/ABC content. He is a seasoned professional in the full spectrum of content, from production to distribution. While at Disney, we worked closely on strategic plans, budgets, forecasts, and deal analysis. Todd was an effective leader in navigating and representing the various producers within the Disney family. He brokered deals and was heavily involved in the greenlight process for our television series. Todd is a rare breed of Executive Leader, not only is Todd a savvy professional, but he is a genuine individual that has time to care about his colleagues, clients, and team. I hope our paths cross again soon.

Alex Chang

SVP, Strategy and Finance

Endemol Shine, North America

Todd has impressed me with his ability to operate with a truly holistic view of managing the Disney content portfolio through its lifecycle — from development to green light, from first cycle to library. He created an maintained channels of communication across lines of business and across departments, and also built understanding across key constituencies, advocating the importance and role of international distribution, including marketplace trends and opportunities, to Disney’s producer groups & suppliers — but also educating and developing better methods of keeping the international sales organization engaged and informed. He has always been a true champion of content to the creators and to the sales force ultimately tasked with maximizing monetization on the global stage.

Disney has greatly benefited from Todd’s content management, content strategy and business development prowess. I experienced it firsthand in my time working for ABC Digital, and later in my management role with Freeform.

George Chen

VP, Business Development & Distribution

Paramount Global

Worked with Todd across several areas/projects and found him to be attentive to detail and strategy as well as demonstrating the ability to see and implement the bigger picture. Damian Newton

SVP, Sales CEE MEGITC

Sony Pictures Television

Todd is a well-rounded, pragmatic business person with strongly developed strategic skills. He is a broad thinker with an enquiring mind who meets challenges with sound and creative solutions as required. Doug Miller

Commercial Strategy

C-Suite Advisor

I had the pleasure of working with Todd for several years at TWDC, and he was one of the most professional, diligent and hard-working executives I have worked with. Todd develops and maintains great relationships with all his colleagues, external partners and internal stakeholders; built on trust, transparency and good communication. Todd has a solid understanding of all aspects of content funding, creation and distribution; and adds real and significant value (commercial and strategic) to monetizing all content types (film, scripted TV, news, kids, formats etc) across the international market place.

Todd also cares about people and especially the team he works with, and demonstrates that through loyalty, development / coaching and strong management skills. I have remained good friends with Todd, and hope we get to work together again. Dan Gopal

Chief Commercial Officer

PRS for Music

As we were expanding our productions in the Middle East, Todd was at the forefront of pushing his company into business in our region in a way that they’d never been before. His out-of-the- box thinking was greatly appreciated and allowed us all to grow together in a way most couldn’t fathom before.

Ben Ross

Chief Content Officer

Image Nation Abu Dhabi

Todd Barasch has been a driving and visionary force in unleashing the Disney Product Portfolio in the International marketplace as the Vice President of Product and Portfolio Management of Global Distribution Operations & Strategy. Very conversant with emerging distribution channels and digital platforms (Amazon, Google, Apple and Facebook), he helped monetize the ever-growing library of Disney, Marvel, and Pixar and Lucas Film intellectual properties. He has demonstrated the competency to understand the unique requirements of localization and acculturalization of content to enable expansion of distribution of content. An articulate speaker, he has provided visionary leadership for the M&E industry at the HITS Conference. He is an executive who thrives on collaboration. Devendra Mishra

Co-Founder & Executive Director

Hollywood Innovation & Technology Society

Todd is a very skilled entertainment executive with the unique gift of understanding creative relationships and bridging content building with essential distribution. A straight shooter who gets things done while also respectful in teamwork and corporate hierarchy.

Timothy O. Johnson

Managing Partner

Johnson Production Group

More at: https://www.linkedin.com/in/toddbarasch/details/recommendations/ TODD BARASCH REFERENCES + RECOMMENDATIONS

TODD BARASCH – SELECT CAREER HIGHLIGHTS & ACCOMPLISHMENTS At Disney Media Networks (The Walt Disney Company – Disney-ABC Television Group) VP, Product & Portfolio Management, Global Distribution Operations & Strategy (2000-2020):

• Spearheaded a strategic initiative to acquire feature film titles and TV movies for international distribution, which generated over $100M in revenue.

• Drove an 8%+ CAGR in international revenue from 2009 to 2019 for licensing of

“The Oscars” – innovating sales strategy and driving strategic initiatives with the Academy of Motion Pictures Arts & Sciences. Led negotiation of multi-year international distribution arrangement between Disney and A.M.P.A.S.

• Elevated the franchise value of The Amazing Race, an Emmy Award-Winning reality television show, to $150M+ by driving a global licensing strategy and format/localization efforts to scale the popular show in 6+ international markets.

• Instrumental in growing sales 2x by maximizing international sales revenue and creating a robust content management program/strategy.

• Originated and instituted 360º feedback loop between sales, creative execs, and content producers as part of the creative process, which played a key factor in greenlight decisions.

At the Academy of Motion Pictures Arts & Sciences, SVP Business Development (2020-22):

• Sourced, developed, packaged and sold Academy partnerships, including closing a

$28M five-year sponsorship with Rolex covering the Academy, the Oscars and Academy Museum

• Reversed international distribution revenue decline during economic downturn, sustaining licensing revenue (at ~$20M+ revenue per year) despite steep domestic declines by strengthening partnerships directly with key international licensees to increase their return on investment – including fostering year-round engagement, reinforcing market-by-market exclusivity, and enhanced access to the Oscars and Academy events.

• Devised opportunities to derive revenue from Academy assets: and create additive events and programming. Accomplishments include the inaugural edition of the AMPAS-produced Oscar post-show in 2021; and laying groundwork to turn Academy Governors Awards into a television program TODD BARASCH – CORE COMPENTENCIES

• Proven experience of identifying and developing brand new, inventive, unexplored or undeveloped business opportunities with new or established partners achieved through consistently well-structured, organized, punctual delivery under tight deadlines.

• Strong interpersonal skills and with exceptional ability to influence and build consensus; possessing great business acumen and personal skills as a negotiator.

• Entrepreneurial spirit, growth mindset, outside-of-the-box thinker with a can-do approach to challenges. Motivated self-starter, methodical problem-solver. Collaborative and open minded.

• Strong commercial and financial acumen with a proven ability to translate strategic and commercial insight into successful business results employing an exceptional work ethic – addressing macro-issues and micro-issues simultaneously with excellent stakeholder management and the ability to work in a matrix environment.

• Comprehensive and demonstrable experience in global entertainment distribution, with strong understanding of the regional media landscape.

• Authentic people manager, including ability to build sincerity and trust. Selflessness in hands-on leadership, cultivating a teamwork environment while empowering and acknowledging others on their professional growth journey.

• Ability to adapt rapidly in a fast-moving environment with shifting priorities and the ability to react quickly, dynamically and deliver results.

• Highly articulate with Superlative communication and presentation skills – both graphic and verbal.

• Diplomacy and understanding of all points of view in any given situation – a stakeholder or client’s perspective, goals, constraints and their overall economic and technological factors. Seeks holistic view to better inform decision-making and strategy and applies marketing-savvy to business development and business challenges.

• Open-minded, curious, with an inclusive personality. Calm resolve to facilitate/achieve positive outcomes, with a reputation for developing and maintaining great relationships with colleagues, external partners and internal stakeholders; built on trust, transparency and good communication.



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