Caroline Myer

New York, NY 484-***-**** ad4c02@r.postjobfree.com linkedin.com/in/carolinemyer

SUMMARY: Luxury Marketing Specialist with 5 years of experience skilled in direct marketing, client relations, presentation, project management though Workfront, messaging, and storytelling; eager to transmit marketing and sales experience in Marketing roles within the Finance Industry EDUCATION

Baruch College Zicklin School of Business, New York, NY Provost Scholar Honors Program Dean’s List: All Semesters Bachelor of Business Administration in Marketing Analytics Minors in Sociology, Finance and Economics

Overall GPA: 3.74 / Major GPA: 4.00

EXPERIENCE

The Chesterfield Gallery, New York, NY December 2023 – February Marketing & Business Development Manager (Temporary),

● Successfully managed the high-profile Ben Young Delicate Space art exhibition by coordinating logistics and public relations, developing promotional materials, and collaborating with renowned gallerists, resulting in enhanced visibility for the gallery and positive reviews from both visitors and art critics using Cvent, and Monday.com

● Implemented and optimized an innovative merchandising and media planning strategy for the gallery's art collection on Shopify, resulting in a visually compelling online storefront that showcased artworks effectively. Utilized strategic categorization, engaging product descriptions, and impactful visuals to enhance the customer shopping experience, contributing to a measurable increase in online art sales and customer satisfaction

● Orchestrated targeted outreach initiatives to interior designers, real estate developers, and art collectors, expanding the gallery's influence and fostering collaborations that contributed to increased art engagement Douglas Elliman, New York, NY January 2022 – November 2023 Marketing Coordinator, March 2023 – November 2023

● Client-facing B2B Marketing Lead for VIP NYC Real Estate Agents assisting with business development through marketing strategy, vendor selection, image selection, print collateral, digital and social strategy targetting Ultra High Net Worth Clientele, for multiple projects at a time

● Using Workfront, curated pitch presentations and tearsheets for both listing acquisition and listing sales while disseminating the most critical information, including financials, images, and copy ensuring the highest standards are achieved for the client in digestible formats

● Cross-functionally collaborated with the Creative Team, PR Team, and Tech team for brand and agent campaigns including the Douglas Elliman Ellies, Monthly Top 25, and Real Trends America’s Best, by the creation of social graphics, event invitations, and email marketing, while ensuring quality at all points along the process through creative briefs, proofs, file naming conventions, final uploads, and printing process

● Created social strategy by running the @DouglasEllimanBrooklyn Instagram channel and LinkedIn, and selected listings for NYC posts for the

@DouglasEllimanNewYork Instagram channel while increasing followers and engagement by curating posts to be elevated and refined, as well as increasing engagement through paid social and SEO

● All below Marketing Associate responsibilities

Marketing Associate, January 2022 – February 2023

● A dedicated member of the Corporate and NYC Marketing Team supporting National and NYC campaigns, as well as client branding and marketing projects, by assisting in the development and implementation of marketing plans including the creation of proposal presentations, print & digital collateral, newsletters, content calendars, and drip campaigns to increase agent business

● Ran the ad4c02@r.postjobfree.com email address receiving at least 60+ daily unique requests from clients including project intake and creative briefs, marketing strategy suggestions, vendor requests, compliance oversight, and collateral uploads

● Created Monthly Sales Presentations used in office Sales Meetings, and distributed 100+ Monthly Top Agent social graphics to agents

● Uploaded Douglas Elliman Miller Samuel Market Reports often picked up by Nation Wide Media to the company-wide intranet, as well as sent 30+ e-blasts to all clients within the NYC region regarding brand news and product marketing VistaJet, New York, NY

Private Jet Sales Executive, September 2021 – December 2021

● Generated over $150,000 in revenue by building meaningful relationships with Ultra High Net Worth Individuals and their referral networks to promote long-term business growth

● Created over 20 targeted email marketing campaigns to drive business and increase efficiency for my outside sales region, as well as converted leads by maintaining relationships through email and phone calls

● Quoted prices, credit terms, and other bid specifications and negotiated prices, terms of sales, and service agreements with my clients to ensure both parties needs were met and often exceeded VOLUNTEERISM

New York Junior League, New York, NY September 2023 – Present Communications Vice-Chair, Advocates for Public Policy Committee

● Active Member within the Advocates for Public Policy Committee on the City Subcommittee advocating for laws benefiting the women and children of New York including, the Equal Rights Amendment, the Domestic Violence Act, and the Michelle Alyssa Go Act

● Planned and organized our annual Legislative Breakfast with over 30 policymakers and over 40 community partners to create engaging conversations and actionable solutions to our 2023 theme of Healthcare Equity

● Communicated APP committee current events, advocacy, and updates to the Content Creation Committee to be broadcast to the whole NYJL and communities through communication channels such as social media and email SKILLS

Computer: Microsoft (Word/Excel/PowerPoint), Google Docs, Google Sheets, Google Slides, Google Calendar, Google Analytics, Google Meets, Outlook, Teams, Zoom, Salesforce, Canva, Instagram, Mailchimp, Twitter Ads, Adobe Photoshop, Salesloft, WorkFront, StudioPro, AdPro, Sprout Social, Planoly, Adobe Acrobat, Slack, Cloudinary, Issuu, Xpressdocs, ZoomInfo, WealthX, HubSpot, Shopify, Cvent, Monday.com Languages: Elementary conversational fluency in French Passions: Fashion History, Flea Market Shopping, White House Pets, Cottage Style Gardening, Interior Design

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