Sharla Willis

Regional Developer

Claremont, CA *1711

ad4bpc@r.postjobfree.com

*** *** - ****

Work Experience

Regional Developer

Wine Styles

****- ****

Responsible for assisting multi-unit franchisees and devote all business activities to develop and promote the franchised business in the biggest region in Southern California

• Maximize merchandise using product design, selection, pricing, and displays to increase revenue.

• Assisted in the opening of five franchise locations within a 12- month period.

• Develop and service franchise wine stores within the territory.

• Assist in operations and marketing plans of multi franchise locations, including the number two performing store in the nation.

• Advertise and meet with potential prospects to assess the viability of new franchises operations.

• Assist with site selection, lease negotiation, store openings, and business consulting.

• Monitor weekly gross sales.

• Monthly store visits and reports to improve employee development and revenue. District Manager

Starbucks

2010-2013

Responsible for setting goals, developing strategic operational goals, managing P&L and measuring results, by providing employees with coaching, feedback, and developmental opportunities, and building effective team

• Managed largest district in Southern California.

• Top 10 in all core areas Fiscal Year ending September 2012.

• Drive the implementation of company programs by motivating and supporting the store management team within the district to develop and implement action plans that meet operational and organizational objectives.

• Manage all aspects of P&L, and financial statements at a district, regional, group and company level.

• Identify and prioritize communications and filter communication to the store management team within the district. Communicate clearly, concisely and accurately in order to ensure effective operations.

• Review store environments and key business indicators to identify problems, concerns, and opportunities for improvement in order to provide coaching to the store management team to take action and achieve operational goals.

• Manage with integrity, honesty and knowledge that promote the culture, values and mission of the company.

• Create strategic 6 plans to support execution of regional and company initiatives to achieve both operational excellence and business results. Follow up consistently to ensure accountability to plans.

• Utilize external resources to support operations and to execute overall operations such as Partner Resources, Marketing, Partner & Asset Protection, Finance, Real Estate, and Store Develop Regional Vice President

ENTERPRISE RENT A CAR - Los Angeles, CA

2002-2007

20th largest privately - owned company as ranked by Forbes magazine 2007 with over $13 Billion in yearly revenue. Primarily focused on insurance replacement and leisure customer base. One of 13 corporate officers responsible for guiding the overall direction of the Southern California Group. Launched operations to facilitate the fiscal and operational success of a diverse geographic region. Leveraged company strengths to optimize identified opportunities. Established and nurtured client relationships. Created strategic partnerships with auto-dealerships, insurance companies, and other vendors to expand service offerings.

• Consistently outperformed corporate averages for all core areas of the business.

• Garnered four Presidents Awards and three Corporate Exceptional Achievement Awards.

• Achieved Top 3 ranking in North America (Fiscal year 2005) in Customer Service, Revenue Growth, Total Profitability, and Employee Retention and Development. Top 5 (Fiscal year 2004).

• Developed newly formed region consisting of 500 full-time employees and 200 part-time employees, 50 stand- alone locations and 25 satellite locations within a large and diverse geographic region.

• Managed $200M in annual revenue.

• Managed all personnel of the region including supervision of 12 Department Heads including Regional Rental Managers, Controller, Human Resources Manager, Loss Control, and Corporate Sales Manager.

• Number 1 in employee workplace satisfaction survey among 180 Vice Presidents in the country (2006)

• Increased profit by $30M within 3 fiscal years.

• Created operational plans and trained management to maintain efficient operating conditions and ensure implementation of customer service objectives.

• Initiated and implemented forecast, purchase and deletion of vehicle inventory annually valued at over

$100M to maximize utilization, growth, and profitability.

• Created operational plans and trained management to maintain efficient operating conditions and ensure implementation of customer service initiatives.

• Improved market share by 10 percent every fiscal year.

• Overhauled the region, converting the organization from an "order taking" culture to one with a true sales focus.

• Developed and sustained new and existing business through negotiation, visibility, and camaraderie. Regional Rental Manager

Montclair, CA

2001 to 2002

Responsible for 2500 vehicle sub- region. Managed training, motivation and leadership of 125 rental branch employees. Developed, coached, and supervised team of four Area Managers and 20 Branch Managers.

• Effectively negotiated property and lease terms of new and existing branch.

• Analyzed sales and marketing opportunities to develop new sales strategies to penetrate the market place.

• Built a cohesive competitive team environment through leadership, training and diversity initiatives.

• Achieved increased revenue growth through implementing focused operational guidelines. Education:

Cal. St. Univ. Northridge

B.A-Public Relations

May 1992

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