DIANA MORANTE, EMBA

Doral, FL • 954-***-**** • ad4bl4@r.postjobfree.com

PASSIONATE DIRECTOR OF MARKETING

Strategic Marketing Planning • Brand Management • Product Marketing • Budget Management

Market Research Analysis • Digital Marketing • Team Leadership • Data-driven Decision Making

• Cross-Functional Collaboration • Marketing Automation

I am a seasoned director of marketing with over 10 years of experience across global organizations in the satellite communication, document management, and telecommunications sectors leading creative, digital, and data agencies and motivating them to deliver high-impact marketing initiatives.

I bring a unique blend of strategic vision, cross-functional leadership, and hands-on experience in developing and executing integrated marketing campaigns to target key market segments and drive customer acquisition. Established track record of leading, coaching, and developing high-performing marketing teams. I am skilled in managing stakeholder relations at multiple levels and leveraging CRM tools to enhance customer experience and loyalty. I am also pursuing an Executive MBA from Florida International University, and I have earned certifications in Bloomberg Market Concepts, Lean Six Sigma, and Supply Chain Innovation.

WORK EXPERIENCE

Intelsat, FL 2022 - present

Senior Principal, Marketing

●Amplified annual revenue by supporting the development of the Marketing Plan.

●Developed comprehensive and executed marketing strategies.

●Drove brand visibility and market penetration for innovative communication solutions.

●Ensured competitive analysis in collaboration with RVP Sales and various media business units.

●Led a diverse team in successfully launching advanced products and tech.

●Optimized performance of Sales Directors, fostering a productive network.

●Collaborated with international marketing teams for consistent brand messaging.

●Crafted strategic marketing plans customized for unique market needs.

●Engineered innovative programs and pipelines while interacting with existing potential IT and

C-level audiences.

Ricoh 2013 - 2022

Director of Marketing, FL 2017 - 2022

●Directed marketing strategies to position Ricoh as a leader in document management solutions

●Led 6+ marketing pros, executing a Go-To-Market strategy and generating $500M revenue.

●Led revenue growth of 56% YoY and engineered unique services across various verticals.

●Launched over 5 sales incentives, boosting sales by 30% through value propositions.

●Boosting brand awareness and digital engagement by 50% by implementing strategy.

●Led the development of innovative marketing communication strategies and new business initiatives, directly reporting to the company CEO.

●Guided the company's digital workplace, commercial printing business, and e-commerce through a clear marketing vision and value proposition.

Marketing Group Manager, Puerto Rico 2013 - 2017

●Managed a marketing team responsible for developing and executing marketing plans, ensuring alignment with business goals.

●Oversaw the implementation of marketing campaigns across multiple channels, driving brand awareness and customer engagement.

●Led a high-performance marketing Team

●Boosted CRM Salesforce.com adoption by 10% via innovative KPI tracking tools.

●Increased regional growth by 50% via growth messaging strategy and social media campaigns.

●Reported directly to the Marketing VP, leading successful market share unit goals, and implementing marketing communication strategies resulting in #1 Market share position.

●Built successful high-performance teams that led Ricoh's commercial business as the #1 market share holder in the Central America and Caribbean region.

●Launched a Vertical portfolio, setting a fresh brand strategy in the region.

●Led "Accelerate Digital Adoption" campaign for emotional reengagement of customers.

Prior Experiences: Nortel Marketing, Director Caribbean; ZED-Claro and Hewlett Packard

EDUCATION

Florida International University, Miami, FL

Executive MBA, Master of Business Administration

TECHNOLOGIES, AFFILIATIONS, & PROFESSIONAL DEVELOPMENT

Technologies:

Google Analytics, HubSpot, SEMrush, Trello, Marketo, Salesforce Marketing Cloud, Microsoft Dynamics CRM, Canva, Sprout Social, Mailchimp, Adobe Creative Suite, B2B and B2C

Affiliations:

American Management Association (AMA), Member • World Education Forum, Volunteer Ricoh

Professional Development:

Northwestern University Kellogg School of Management, Digital Strategies, AI, Customer Journey, Data Analytics, and Automation • Cranfield School of Management, Supply Chain & Future Innovation, EMBA Consortium, Lean Six Sigma, Project Management

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