Christopher Hetzler

Digital Marketing Manager 704-***-**** ad4bib@r.postjobfree.com linkedin.com/in/chrishetzler SUMMARY

Digital marketing expert with extensive experience in paid search, paid social, and vendor management. Years of experience in lead generation, B2B SaaS, data analysis, and owning highly visible multimillion-dollar campaigns. RELEVANT EXPERIENCE

Red Hat, Raleigh, NC

Principal Marketing Capabilities Analyst Oct 2021 – Feb 2024 Red Hat is an IBM company and the world's leading provider of enterprise open-source solutions

• Keynote speaker for an audience of over 1,000 B2B marketing specialists at 6sense Breakthrough

• Enable regional & global marketers and their agencies to take advantage of the marketing technology

• Liaise with the technology vendor on documenting the process to support broader marketing use cases

• Manage workflow, resource utilization, budget, and contractual aspects of key marketing vendor relationships

• Oversee the accurate capture and seamless flow of data within MarTech platforms

• Publish insights & best practices and lead efficient meetings, explain technical details to non-technical audiences Horizon Investments, Charlotte, NC

Digital Marketing Manager Oct 2020 – Oct 2021

Horizon Investments is an asset management firm with billions in AUM and fin-tech used by thousands of advisors

• Led digital marketing projects by allocating resources and coordinating with internal and external stakeholders

• Uncovered data-driven, actionable insights and recommendations to improve paid media effectiveness

• Developed multi-channel account-based marketing campaigns targeting data-driven audience segments Red Ventures, Charlotte, NC

Paid Media Manager Apr 2019 – May 2020

• Created and scaled Apple’s services marketing campaigns by 10x’s via A/B Testing and vendor onboarding

• Developed team best practices for platform and partner onboarding within Apple’s privacy & brand restrictions

• Optimized programmatic campaigns in The Trade Desk, resulting in over 100% ROAS with QoQ KPI improvement

• Collaborated with internal and external stakeholders on marketing analytics projects & testing opportunities

• Planned campaigns that allocated resources based on capacity, priority, budget, and expertise TriMark Digital, Raleigh, NC

Paid Media Team Lead Jun 2015 – Apr 2019

• Awarded Associate of the Year for 2017 & Performance Marketer of the Year for 2018

• Tested new ad channels and marketing automation tools that helped the team manage and scale their campaigns

• Automated spend monitoring, reporting, and alerts across hundreds of campaigns across a variety of platforms

• Managed marketing campaigns for 50+ businesses that averaged positive KPIs for four consecutive years

• Leveraged my positive results in B2B SaaS to establish a 5-member vertical team that won new clients AREAS OF EXPERTISE

SEM, Google Ads, Facebook, Google Tag Manager, LinkedIn, Vetting & Managing Vendors, Zapier, Salesforce, Pardot, Paid Social, Tableau, Google Data Studio, SQL, WordPress, The Trade Desk, DV360, Brand Safety, Marketing Automation North Carolina State University, Poole College of Management 2015 Bachelor of Science in Business Administration, Marketing Concentration Honors: Magna Cum Laude, Dean’s List, National Collegiate Honors Society