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STEPHANIE KAUL

MARKETING EXECUTIVE: DIRECTOR, VP

ad4bhy@r.postjobfree.com n 904-***-**** n www.linkedin.com/in/stephanie-kaul Consumer Packaged Goods (CPG) Brand Management Category Management Product Management Beauty Care, Cosmetics, Personal Care, Health & Well Being, OTC, Nutrition, Supplements Marketing Strategist: Classically Trained Marketing Leader with proven expertise in driving innovation and growth in a wide range of companies and categories. Seventeen years at Johnson and Johnson. CPG, Medical Devices, MedTech environments. Growth Champion: Repeatedly created a new brand identity into multiple situations, working cross-functionally to strategize and execute solid marketing campaigns. Engaging Communicator: Develop relationships with highest integrity, engendering trust and enthusiasm at every level to foster accountability and high performance.

$2.5B Portfolio Management, Value Building: Design and deliver outstanding product launches and marketing campaigns that ignite sales and expand market share. CHANGE, TURNAROUND & GROWTH

RESEARCH & CRITICAL ANALYSIS

P&L

ENTREPRENEURIAL SPIRIT

BIG COMPANY MINDSET

INTERNATIONAL MARKETS

BUSINESS REMEDIATION

DIGITALLY SAVVY

RESOURCE ALLOCATION

CUSTOMER EXPERIENCE/ACQUISITION

CALCULATED RISKS

EXECUTIVE ASSETS

PROFESSIONAL EXPERIENCE

MARKETING CONSULTING LLC Jacksonville, FL 2019–Present Marketing Consultant

Engaged for thought leadership and proven expertise in strategic marketing to drive revenue and market growth. Provide market research and critical analysis to partner with clients on creating distinctive branding and go-to-market strategies, segmentation techniques, and digitization to edge out competitors. Notable clients:

■ Boots Retail USA No7 Company: Created a plan to accelerate the eCommerce business in the US across all digital vehicles including No7 Beauty Brand’s DTC site, to enable a growth plan to triple the size of online sales by 2026.

■ Great Lakes Wellness: Advised on marketing and branding techniques to grow sales and achieve revenue goals, created marketing template to streamline planning process, designed online Yotpo rewards program to boost eCommerce business, planned direct mail campaign, improved website content with 9 original blogs.

■ Ananda Hemp CBD: Partnered with newly hired CMO on brand category transition from pharmacy to consumer-facing OTC and eCommerce. Developed well-defined brand image/archetype, created sales tools, conducted industry research, and educated team on effective consumer marketing in highly competitive marketplace of 1700 brands. BROWN JORDAN INTERNATIONAL St. Augustine, FL 2017–2018 Vice President, Strategic Marketing

Partnered with CMO to transition holding company to an operating company, transform go-to-market strategy for sales, marketing, and design, and improve overall operational efficiency. Introduced global marketing team to new techniques for web design, digital marketing, social media, public relations, eCommerce, retail marketing, and product development.

■ Consolidated company’s 5 separate brands into a single brand image that addressed diverse customers.

■ United marketing and sales teams in a collaborative campaign to create and roll out new positioning across all retail showrooms, effecting an immediate and significant spike in sales. JOHNSON & JOHNSON FAMILY OF COMPANIES (NYSE: JNJ) New Brunswick, NJ (HQ) 1999–2016 Senior Director, Global Marketing – J&J Vision Care/Acuvue (2013-2016) Handpicked to lead $2.5B Vision Care portfolio and co-lead $3.5B Vision Care/Acuvue franchise. Delivered global innovation and pipeline strategy to drive sales and P&L. Executed product launch that reclaimed #1 brand spot industry-wide in daily disposables category and increased pipeline value from $133M to $1.3B in first 2 years. Senior Director, Global Marketing – J&J Vision Care (continued)

■ Developed cross-functional relationships and won critical support of manufacturing and technology teams in a game- changing reshaping of the organization’s marketing direction.

■ Partnered with R&D, Manufacturing, and PMO to deliver accelerated, data-driven, 18-month launch plan (vs standard 36 months) and implementation that effectively differentiated product from the competition.

■ Returned the business to sales and market growth, delivering $100M revenue in first year. Marketing Director, Personal Care Portfolio – J&J Consumer Products Company (2011–2013) Promoted into newly created role with ownership of strategy, P&L, budget, agency relationships, and communications for a

$300M portfolio (Rogaine, Visine, KY, Tucks). Structured and led 11-member management team to deliver on all P&L goals.

■ Led rebranding and implementation of KY integrated marketing campaign (online, in-store, social media, print, TV) that generated 60,000 App downloads in the first 2 weeks, stabilized sales, and improved consumption declines by 13%.

■ Created breakthrough Rogaine direct-to-consumer eCommerce program focused on acquisition, conversion, and continuous engagement that overachieved on business plan by $10M+ and online engagement by 70%. Senior Brand Manager, Tylenol Portfolio – J&J McNeil (2009–2011) Managed Tylenol Body Pain portfolio through multiple recalls and supply recovery plans, collaborating with cross-functional teams to prepare recall response communications, product prioritization, and financial contingency plans. 4 direct reports.

■ Led brand’s first-ever launch into an adjacent category, Topical Analgesics for Tylenol.

■ Launched communications plan that generated an immediate lift in key efficient channels such as online traffic. Brand Manager, Pediatric Tylenol & Motrin Portfolio – J&J McNeil (2008–2009) Promoted to drive marketing strategy, brand architecture, budgeting, and spending to ignite sales and profitability for Children’s Tylenol and Motrin. Worked within the broader organization, sharing agency and internal resources (sales, R&D, market research) that heavily favored adult brands, yet overcame limited resources to exceed expectations. 2 direct reports.

■ Leveraged marketing agility, entrepreneurial mindset, and industry awareness to overcome challenges of limited resources and funding to over-deliver on revenue expectations by $10M.

■ Within 6 weeks of advertising launch, brand went from double-digit consumption declines to high single-digit growth. Brand Manager, Multicultural Marketing, OTC Portfolio – J&J McNeil (2007–2008) Developed creative for Tylenol Upper Respiratory Rapid Release Gel launch in Hispanic market. Partnered with market insight team to prioritize resources and tiers through the business planning cycle based on consumer need and size of opportunity. Associate Brand Manager, Clean & Clear/Aveeno Portfolios – J&J Consumer Beauty (2003–2007) Gained valuable experience in Consumer Beauty marketing working in broader team that grew $10M brand to $500M brand, including online digital marketing when mainstream marketing remained heavily focused on traditional TV/print media. Associate Brand Manager/Consumer Insight Sales Analyst/Category Management – J&J CPG Sales (1999–2003) EDUCATION

Temple University, Philadelphia, PA: BA Marketing Harvard Business School Executive Education: Innovation Leadership Passionate fundraiser for youth sports team, raising $18,000 in one instance by recruiting marketing assets within the community to promote fundraising events on social media and the web.

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