Social Media Marketing Manager
Resume:
LAURA
BERG
ad4bg3@r.postjobfree.com
Grasston, MN 55030
With extensive experience in media production, social media strategy, recruitment, and administration, I bring a versatile skill set to the table. As Founder & CEO of WildFlower Media Ventures, I oversee production and collaborate closely with clients, while my role as a Social Media Strategist at Mille Lacs Corporate Ventures involved managing social media profiles and driving engagement. Previous positions in recruitment and administration demonstrate my ability to streamline processes and communicate effectively. Holding a Bachelor's degree in Communications, I am committed to continuous growth and adept at utilizing various computer applications and programs. PROFESSIONAL SUMMARY
WildFlower Media Ventures - Founder & CEO
Grasston, MN • 01/2024 - Current
Mille Lacs Corporate Ventures - Social Media Strategist Onamia, MN • 04/2022 - 02/2024
WORK HISTORY
Produced and created high-quality media content, including videos, podcasts, articles, and social media posts, for diverse range of clients across various industries
•
Managed entire production process from conceptualization to final delivery, ensuring projects were completed on time, within budget, and to client specifications
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Collaborated with clients to develop creative concepts and strategies that effectively communicated their brand message and engaged their target audience
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Utilized digital marketing techniques to promote and distribute content across multiple platforms, maximizing audience reach and engagement
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Cultivated and maintained strong relationships with clients, vendors, and industry partners to ensure client satisfaction and ongoing business opportunities.
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Managed social media profiles and pages, including Facebook, Instagram, Twitter, LinkedIn, Google Reviews, and Yelp, for Grand Casino.
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Developed and executed Threads start-up plan for FY24 execution, generating daily online content to maximize positive engagement.
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Created and implemented social media marketing plans and content calendars, resulting in increased brand visibility and consumer reach.
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Analyzed monthly social reports using Google Analytics to enhance social media platforms and align brand voice with goals.
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Collaborated with internal teams to leverage social trends and drive guests to Grand Casino, including managing Digital Innovations Group summer 2023 Internship.
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Cultivated relationships with followers through authentic interactions, fostering sense of community around brand.
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Conducted competitor analysis to identify areas of opportunity within market landscape.
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SKILLS
Qualified in multiple computer
applications and programs.
(Adobe Acrobat, Canva, Sprout
Social, Monday.com, Robohead,
Outlook, MAXIS, Combined
Manual, ISRS, Office 365,
Communication Module)
•
• Strategic Planning
• Marketing and Advertising
• Trends Analysis
• Organizational Development
• Strategic business planning
• Channel Development
• Marketing
• Strategic Thinking
• People and Culture
• Growth Mindset
• Entrepreneurial and Innovative
Pine Technical And Community
College
Pine City, MN • 05/2019
Associate of Arts: General
Education
University of Wisconsin
Superior, WI • 05/2022
Bachelor of Science:
Communications
EDUCATION
Pine Technical and Community College - Recruitment and Admissions Specialist
Pine City, MN • 07/2021 - 04/2022
Pine Technical and Community College - Office and Administrative Specialist - Sr.
Pine City, MN • 12/2017 - 07/2021
Developed recruitment strategies for prospective and new students, contributing to one of the highest enrollment growths in MN State System.
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Implemented new database for scheduling and tracking campus tours, virtual tours, and group visits.
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Collaborated with marketing to ensure social media campaigns aligned with PTCC's vision and recruitment goals.
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Utilized Office 365 and Adobe to create marketing materials, presentations, and social media campaigns.
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Streamlined application process for new students, improving efficiency and outreach efforts
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Maintained undergraduate and concurrent student applications using ISRS, Excel, and Microsoft OneDrive
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Developed communication plan for new incoming students and corresponded promptly using CRM
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Demonstrated excellent verbal and communication skills while working independently and as part of team.
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Created presentations and other materials to support organizational activities.
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Continually sought methods for improving daily operations, communications with clients, recordkeeping, and data entry for increased efficiency.
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Hannah Vlasin
Marketing Strategy Manager at Mille Lacs Corporate Ventures 612-***-****
ad4bg3@r.postjobfree.com
Ramona Marozas
Social Media Strategists at Mille Lacs Corporate Ventures 763-***-****
ad4bg3@r.postjobfree.com
Laura Honerbrink
Marketing Manager at Northway Sports
ad4bg3@r.postjobfree.com
MollyAnn McCann
Associate Director Admissions - Marketing and Events at St. Cloud State University
ad4bg3@r.postjobfree.com
REFERENCES
Contact this candidate