CREATIVE DIRECTION DESIGN STRATEGY

PROFESSIONAL SKILLS

• Demonstrated leadership skills with an emphasis on fostering talent within creative teams in an agency environment.

• Exceptional project management skills, with the ability to prioritize multiple deadlines and streamline workflow.

• Proven experience across all marketing channels, including digital, email, display, video, and print.

• Expertise spearheading new product launches, business pitches, and marketing-driven initiatives.

EDUCATION

BFA in Art Direction and Advertising from the Academy of Art University (I also studied Philosophy).

EXPERIENCE

KATZ EYE CREATIVE - NEW YORK, NY

CREATIVE DIRECTOR DESIGNER STRATEGIST PRESENTATION SPECIALIST 2010 - PRESENT

• Strategize and implement both domestic and international creative campaigns through

• multi-faceted marketing collateral.

• Design print ads, presentations, websites, interactive banners, emails, direct mail pieces, pitch decks, logos,

• videos, packaging, collateral, editorial layouts, branding packages, product launches, new business pitches,

and trade show materials.

• Responsible for the management of teams

BRANDS: Salvation Spirits, Amaze, Pollfish, PMAM, BP, Afluencer, Abbott, Stratam, MasterChef, Tcc, Resilio, Cloudticity, Newsweek, FourBlock, AMSN, Chubb, Stanford University, Kidbox, JPI, Kinettix, IMYourdoc, Front Page Live, Urban sitter, Institute of Culinary Education, Nexant, Carver Bank, Tupperware, Guardian Life Insurance, Sotheby’s, Humboldt University, Cohen’s Optical, Johnson & Johnson, Telestream, and Various Startups. JAY STRONGWATER - NEW YORK, NY

CREATIVE DIRECTOR 2009 - 2010

• Orchestrated the brand’s creative direction, design, and visual identity.

• Conceptualized, photographed, and retouched nine 300+ page catalogs.

• Increased brand awareness through digital advertising, sales sheets, and interactive websites.

• Managed the creative team on a day-to-day basis. JWT - NEW YORK, NY

FREELANCE SENIOR ART DIRECTOR 2008 - 2009

• Developed brand-building digital campaigns through deliverables, including

• print ads, direct mail pieces, collateral, branding, banners, and interactive design.

BRANDS: HSBC Bank and HSBC Premier

GSW- NEW YORK, NY

GROUP ART SUPERVISOR 2007 - 2008

• Spearheaded the visual brand identity overhaul using bespoke advertising concepts and promotional materials for brands, including Bayer and Mirena.

• Oversaw the work of the creative department to ensure goals were met.

BRANDS: Bayer and Mirena

SAATCHI & SAATCHI OGILVY DIGITAS EURO RSCG

PUBLICIS CHARLES SCHWAB PEOPLESOFT

FREELANCE SENIOR ART DIRECTOR CREATIVE DIRECTOR

NEW YORK, NY 2005 - 2007

SAN FRANCISCO, CA 2004 - 2005

• Developed concepts and creative strategies for domestic and international marketing efforts.

• Crafted collateral such as direct mail, interactive design, and new business pitches.

• Led the creative teams from conception to fruition of each campaign.

BRANDS: American Express, Nexium, Seroquel, Bank of America, Wells Fargo, Charles Schwab, PeopleSoft, and Jet Blue GREY DIRECT - SAN FRANCISCO, CA

ART DIRECTOR 2001 - 2003

• Responsible for strategizing high-level ad campaigns, direct mail pieces, branding, global campaigns, and new

business pitches.

BRANDS: Adobe, Oracle, Ask Jeeves, Sun, Netledger, Compaq, Bank of Hawaii, HP, Network Associates, and Cisco. ABOUT

Highly experienced Creative Director specializing in conceptualizing and creating integrated campaigns across marketing channels, including print ads, branding components, editorial layouts, and trade show collateral. Extensive expertise in conceptualizing and implementing brand advertising and storytelling campaigns for Fortune 500 brands like Johnson & Johnson, McDonald’s, Pepsi Co., and Nestle. Committed to transforming client visions into campaigns that drive engagement and resonate with consumer audiences. HARD SKILLS

RELATIONSHIP BUILDING

PROJECT MANAGEMENT

GRAPHIC DESIGN

BRAND IDENTITY

VIDEO PRODUCTION

GRAPHIC DESIGN

BRAND STRATEGY

LEADERSHIP

INTERPERSONAL SKILLS

TIME MANAGEMENT

CRITICAL THINKING

COLLABORATION

tatianya rocker katz 917-***-**** • EMAIL • WEBSITE

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