Award-winning Executive Creative Director and with over 25 years of integrated consumer

advertising, branding, experiential and social activation experience. Developing breakthrough communication strategy and design for large global companies to small independents. Personally leading teams of 10-20 in collaborative development of marketing strategy and design. Overseeing 50+ creative and account teams to inspire expertise on creative direction, schedules, budgets, production support, and client strategies. Practicing a holistic and collaborative ideation process when developing brand narratives - from white space to an inspired and disruptive voice. Flexing extensive 360 experience by instinctually seeing umbrella concepts fueled by unique verbal and visual communication architecture. Harnessing the experience and capabilities to successfully deliver the vision and great work that changes behavior, outcomes, and lives.

Founder / CCO

NewBreed Advertising and Design / New York / 2013 – Present A senior collective of freelance creatives, designers, and brand strategists specializing in branding, social strategy and cross platform activation. Led teams of 10-20 in collaborative creative development of prototypes and designs for new brands.

• Branding, Design, social media and creative strategy ideation and publication

• Developing designing, integrated marketing and branding projects internationally

• Create consumer experience and solutions from conception through implementation that strategically translate and support the business building strategy

• Coordinated with vendors to keep projects within budget and proposed timelines. Top Clients: K.Luke Whiskey Co., MGP Spirits, Casa Lumbre, Ron Izalco, Cote Des Saints, Southwest Distillery, The Betterman Distillery, Twin Stills Distillery, Argyle Theatre, Brunetti Pizza Co,

Founding Partner / CCO

Culthealth & Cult360 / New York / 2005-2013

As Partner and Chief Creative Officer, managing a 50+ employee, full-service healthcare agency. Responsible for the creative big picture, consumer marketing concepts, agency direction, communication architecture and new business. Leading the consumer side, Cult360, a 15-employee spirits-luxury advertising, design, and digital shop. Oversaw 50+ creative consultations with account teams to provide expertise on creative direction, schedules, budgets, production support, and presentation strategies.

• Conceptualize and execute through -the-line advertising campaign executions and award-winning integrated marketing programs

• Oversaw and lead the consumer experience and solutions from conception through implementation that strategically translate and support the business building strategy.

• Manage and direct outside agencies in a variety of cross disciplinary executions

• Overseeing international creative and account teams to elevate creative direction, schedules, budgets, production support, and client strategies

• Mentored team of 10 with a focus on creative and professional development.

• Managed team of 5 designers to design and feed website, boosting engagement by 20%.

• Built over 10 commerce-based partnerships with manufacturers, advertisers, and services. Top Clients : Novo Nordisk, SiriusXM, Remy, Pernod Ricard, Gallo, Sanyo, American Express, Kantar, Daikin, SSWhite, Net2Phone, and Lucid Spirits. 516-***-****

ad4b1k@r.postjobfree.com

newbreedadvertising.com

https://www.linkedin.com/in/dani

elarmyn/

BFA

DESIGN & MARKETING

St John’s University

Queens, New York 1992 – 1996

AA

ARCHTECTURAL DESIGN

NYIT

Old Westbury, New York, 1990 - 1992

CONTACT PROFILE

DATE:

TO:

The world at large.

Available 2024

DANIEL ARMYN

EXECUTIVE CREATIVE DIRECTOR

REGARDING:

EXPERIENCE

Executive Creative Director

EXPERTISE

• Advertising & Marketing

• 360 Concept Development

• Branding & Graphic Design

• Verbal Identity

• Storyteller

• TV/Video Director

• Integrated Marketing Activation

• Team Leadership

• Logo & Packaging Design

• Experiential Design

• Tradeshow Architectural Design

• Digital Content Design

• Social Media Integration

• Website Design and Publication

• Video Direction and Production

• Promotional Strategy & Design

• POS, Print & Display Design

• Digital Production

s

• Adobe Photoshop

• Adobe Illustrator

• Adobe InDesign

• Adobe Aftereffects

• Adobe Premier

• WordPress

• PowerPoint

• Mail Chimp

• Constant Contact

• Sound Design / Editing

• Microsoft OS

• Photography

• Copywriting

• Video Editing/Production

• 3d Design

• Design

EXPERIENCE CONTINUED

Executive Creative Director, VP

Ogilvy Advertising / New York / 2003– 2005

Lead creative development and new business, responsible for brand strategy, integrated concepts, tradeshow design, new business lead, design, creative management, marketing trends, budget management and client presentations.

• Direct innovative art, graphic and text-approaches and solutions while managing internal and external personnel. Project budget, timelines and client management.

• Inspiring a hard-working, collaborative and passionate team

• Work with cross functional teams to ensure all work is consistent and successful

• Continually identify and drive improvements in process and communication

• Providing leadership/motivation and conveying the vision/values of the agency group Clients: Remy Martin, Brown & Williamson, BAT, Kodak, American Express, Unilever, Daikin AC, and Kool.

Creative Director

Publicis / New York 1999– 2003

Lead and managed a transition team of 10 creatives and responsible for intergraded concepts, promotional strategy, guerilla marketing events, new business and client presentations. Developed award winning concepts placing at Cannes for design and marketing.

• Provide strong creative direction and leadership for awarding client work

• Managed in-house teams Insuring timely development and execution of plans

• Assure earnings, growth, and profit goals are achieved through package, display, advertising and promo campaigns.

• Inspiring a hard-working, collaborative team of art directors and copywriters Clients: Allied Domecq Spirits; Stoli, Canadian Club, Sauza, and Malibu, and Moet Associate Creative Director

141 Worldwide - Bates / New York / 1996- 1999

Responsible for creative development, promotional concepts and program design. Learning to launch a concept with POS and event activations sans-internet. Developing ideas that inspired consumers to join in, to participate, to revel with us. Crafting seamless and consistent messaging and materials.

• Direct innovative art, graphic and text-approaches and solutions

• Providing leadership, motivation to convey the vision and values of the agency

• Developed verbal and visual program identities

• Proven ability to deliver great work on time and on budget Clients: Allied Domecq Spirits; Stoli Vodka, Canadian Club, Sauza Tequila, and Malibu Rum, Moet, and Kool.

AWARDS

DTC National Silver –

FlexPen Broadcast

DTC Bronze –

Race with Insulin Campaign

Gold Adrain Award –

American Express,

AmeriStar Award –

Stolichnaya Packaging

Bronze Lion-

Served Cold Campaign, Stoli

Canes Bronze –

Festival Stoli Ice Shot Maker

Gold AME Marketing Design Excellence-

Stoli The Cold Truth campaign and POS.

SKILLS

DANIEL ARMYN

EXECUTIVE CREATIVE DIRECTOR

As founding partner, group

creative lead and head designer

I’ve gained mastery and

executional proficiency of

the full Adobe CS, Microsoft OS

as well as earned knowledge of

owning, operating, or representing

an agency’s beliefs, bottom line

and team leadership.

Contact this candidate