Marketing innovator with **+ years’ experience effectively leading marketing teams to develop and

launch new products and services, manage core product lines and emerging products, and drive profitable growth for companies as small as $3M to as large as $10.2B in annual revenue.

“What’s measured matters.” Marketing materials, videos, digital campaigns and websites are not developed to win awards, their purpose is to drive sales, create interest and establish industry knowledge leadership. Data-driven decision-making fine tunes and directs those efforts to derive the highest return.

P R O F I L E

P R O F E S S I O NAL E X P E R I E NCE

SENIOR VICE PRESIDENT, MARKETING April 2020 – Feb 2024 SWBC (San Antonio, TX) - $1B Assets Under Management; $500M Annual Sales Providing financial institutions (1,400) and members with auto insurance and mortgage products through personally conceiving of and launching a new brand initiative, Total Solution, an enterprise-level, comprehensive offering which aligned our brand story of providing solutions across risk management, transaction enablement, income generation, call center services, and employee training.

• Championed digital marketing campaigns (Top, Middle, Bottom of Funnel) which directly influenced net new, first year contracted revenue of $7.4 million for 2023 along with new client acquisition.

• Generated 330 leads from advertisements in 2023 across 7 strategically selected industry publications

(+102% vs. previous year) representing a 16% conversion rate (+91% vs. previous year).

• Launched multiple 200+ attended webinars with 2024 Economic Forecast attracting 956 registrations and 642 attendees (37% C-level from $1B+ asset size credit unions).

• Designed innovative credit union-focused digital transformation strategy for online application generation.

• Developed and executed a highly successful, multi-month conversion campaign for LOS Express (loan officer branch application) utilizing targeted messaging with feature-rich videos.

• Created with data analyst direct report an EVP-level and sales team online dashboards in Salesforce to better monitor product mix, anticipated revenue, product penetration, outstanding leads, and contract renewals to set annual goals. Hypothesis testing led to various data insight findings which were converted to action.

• Collaborated with business leaders across the organization (product managers, sales EVPs and regional sales VPs, legal/compliance, operations and finance to develop and execute marketing strategies (campaigns, webinars, product introductions, conversions, etc.). Initiated activity with Legal on trademarks, agreements/contracts, content review.

• Crafted data analytics capabilities through integration and hypothesis testing (Salesforce, FI Navigator, Tableau CRM, HubSpot, Google Analytics), third-party data sources (FDIC, NCUA, Callahan, FedFIs) and data analyst hiring.

CHIEF MARKETING OFFICER, SVP March 2010 – March 2020 Y&L Consulting, Inc. (San Antonio, TX) – Approximately $48M in annual sales Providing IT development, staff augmentation, help desk resources and data analytics services across the U.S. Established company brand and quadrupled company revenue from $9.8 million to $43 million (2010 – 2019) as member of senior management team.

• Developed and executed marketing plan and branding strategy. Remarketing campaigns on LinkedIn, FB and Google Ads. Initiated SEO and PPC campaigns along with enhancing website content.

• Designed and executed effective online campaigns to attract large clients: POST Holdings, Bank of America, IBC Bank, SEGA America, Standard Aero, Patton Squire Boggs, Fred Loya Insurance, SWBC, San Antonio Credit Union, Cintra Toll Services, BioBridge Global, Lewis Energy Group, BSF International.

• Increased annual website volume by 231% over 5 years (8,678 - 28,375 users). Increased social media influence rating by 120%. Increased organic search growth rate by 61.49%. Bounce rate at 51.3% (B2B industry average 61.04%). Increased average session length to 4:03 (B2B industry average 1:57 and 1:47 for IT Services category). Year-over-year sessions increased by 61.33%, unique visitors increased 78.44% and page views increased by 11.79%.

TONY

STREETER

BACHELOR of SCIENCE (B.S.) in MARKETING

Valparaiso University

Valparaiso, IN (1990)

210-***-****

ad4au5@r.postjobfree.com

San Antonio, TX

C O N T A C T

• Strategic Planning

• New Product Development

• Marketing Team Leadership

• P&L Management

• Marketing Strategy

• Merger/Acquisition Vetting

• Campaign Execution & Metrics

• Digital Media Strategies

• Data Analytics

• Partnerships/Alliances

• Sales Performance Analytics

• Problem Resolution

E D U C A T I O N

S K I L L S

S VP of MARKETING

R E SULTS DRIVEN/ANALYTICS FOCUSED L E ADER

P RODUCT, S E R V I C E AND P ROCESS I NNOVATOR

TONY STREETER

M A R K E T I N G L E A D E R S H I P I P R ODUCT I N N O V A T O R I A N A L Y T I C S F O C U S E D VICE PRESIDENT OF SALES July 2009 – March 2010

Offenberger & White (Marietta, OH) – Approximately $3M annual sales Digital marketing and advertising firm.

• Secured Peoples Bank website refresh contract. Led team to analyze online customer experience and user analytics, restructure information flow and architecture, create new content and enhance design.

• Formulated webinar series for Marietta Silos. Performed in-depth business assessment covering company’s products and services, SWOT analysis, and cost benefit analysis.

• Developed corporate sponsorship package for Conley Motorsports. DIRECTOR, CORE PRODUCT MARKETING Feb 2006 – July 2009 Deluxe Corporation (Shoreview, MN) – Annual sales @ $2B. Formerly the largest check manufacturer in the U.S. prior to Harland and Clarke American merger.

• Spearheaded a $400 million core product line for 4,600 financial institutions, 20 million customers and 4.8 million small businesses. Annual revenues at this point were just under $1B.

• Led strategic cross-functional team to develop a short-term business plan (2-3 years) which identified $80 million in cost savings. Reduced SKUs by 20%, identified website applications to sunset and production facility consolidation. Reduced expenses by 41% in first year of plan execution.

• Managed 12 senior marketing managers, $4.5M budget, and $11M point-of-sale catalog budget.

• Developed product strategy, go-to-market plans, sales forecasting and annual budget.

• Diversified the company beyond a declining core product line via marketing innovation for early-stage growth opportunities through architecting, multi-variable testing and launching a suite of technology- driven services aimed at attracting, retaining and growing financial institution customers via leveraging life events. Dramatically reduced new account attrition and increased product sales by 120%.

• Vetted numerous companies as member of Mergers and Acquisitions team.

• Co-Authored “Achieving Long Term Organic Growth” (American Bankers Association), “Competing in the Retirement Dominated Future” (Bank Administration Institute) and “Strategies for Attracting and Retaining Banking Customers” (PA Consulting).

VICE PRESIDENT BUSINESS DEVELOPMENT June 2004 – Dec 2005 Offenberger & White (Marietta, OH) – Approximately $3M annual sales. Created a client retainer model and secured the largest client for the company – Magnum Magnetics. DIRECTOR, NEW PRODUCT DEVELOPMENT Sept 1998 –June 2004 Harland Clarke (San Antonio, TX) – Now Veritas with approximately $6B annual sales. Appointed by SVP Marketing to develop new market opportunities via marketing innovation to diversify the company away from a mature product line. Managed formal New Product Development process to vet ideas against weighted criteria.

Express Welcome – New account opening process to encourage licensed product sales and product bundles as well a curb account abandonment. Successfully increased sales in pilot accounts and reduced abandonment by 30%.

Marketing & Information Services – Added Call Center capability to survey and provide financial product leads back to the financial institution. DIRECTOR - DIGITAL & ECOMMERCE MARKETING – Online expansions increased sales from $560k -

$13.5M in 3 years. Managed team consisting of 10 online marketers, project managers and IT developers. ASSOCIATE DIRECTOR - LICENSED PRODUCTS – Managed licensed products marketing team. Led the catalog team to develop and deliver a bi-annual product catalog. SENIOR MARKETING MANAGER – SMALL BUSINESS – Developed and launched the Expert Solutions Small Business program which increased financial product sales by 48%. VERTICAL MARKETING MANAGER – BANKING & INSURANCE Feb 1996 – Sept 1998 RR Donnelley (formerly Wallace Moore), (Lisle, IL) _ Approximately $10B in annual sales. Crafted RFP responses. Created market-training materials and patented security processes.

• Ortus Club “Marketing Leaders’

Roundtable” Participant

• Summit International Awards – Emerging

Media Award for Website Design

• Patents within airline, insurance and

healthcare markets (#5,912,981 and

#5,879,453)

• Innovator of the year award from

Packaging Digest

• Telly Award for Corporate Video Series

• Superior Contributor Award – Harland

Clarke

• 20+ Published Articles in CU Insight, TX

CEO Magazine, SA Business Journal, The

Express News, etc.

R E C O G N I T I O N

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