Customer Support Social Media

Steven Kane *************@*****.*** 732-***-****

MARKETING STRATEGY • BRANDING • CORPORATE COMMUNICATIONS Seasoned professional who established and led communications departments for companies ranging from entrepreneurial startups to international brands with 5,000+ employees, driving strategic initiatives from inception to execution. Demonstrated a consistent track record of increasing revenues, enhancing conversion rates, and optimizing campaign effectiveness through innovative marketing leadership.

CAREER HIGHLIGHTS

• Spearheaded successful rebranding for SILAS Solutions resulting in sale of company in 2023.

• Created SILAS website to enhance customer appeal with lead-generating front-end, user-friendly back-end, and FAQ portal for streamlined customer support.

• Led WoW! Work Out World through a rebranding to JERSEY STRONG™ increasing membership by 300%.

• Developed and secured “Education Changes Everything” URL for the relaunch of the Grace Place website.

• Creation of signature brand events: Biolage Golden Globes Styling Suite, JERSEY STRONG™ Color Run, Vavoom Legally Blonde on Broadway, and Grace Place and Interior Design Society Naples “Wreaths of Grace”.

• Constructed national/local marketing plans inclusive of purchasing broadcast, digital, social media, print, and Out-Of-Home

(OOH) for Tanqueray Gin, IKEA, Citizen Watch, The Waldorf Astoria, Old Navy, and 1800 Flowers.com.

• Founding Member/Director of the JERSEY STRONG™ Foundation (501c3 non-profit).

• Redesigned and relaunched Grace Place external communications: Annual Report, Quarterly Newsletters, and Direct Mail/ CRM campaigns resulting in a 15% increase in subscriptions and donor re-engagement.

• Authored and distributed Matrix Magazine (a monthly sales publication) to 100,000 salons.

• Built and executed the 2018/2019 marketing recruitment roadmap and tradeshow schedule and internal Tech Day events for the Verizon IT department.

Director of Communications & Grants

2023-2024

EDUCATION

Rutgers University, BA, Communications, 1995

VP Brand Marketing / Communications

2020-2023 SILAS Solutions

Consultant - Senior Project Manager, Marcom & Events 2018 – 2019

Director of Brand Operations - WoW! Work Out World/JERSEY STRONG™ 2007-2018

Founder/Director -Jersey Strong™ Foundation

2013-2018

Senior Director of Communications - L’Oreal USA/Matrix 2003-2007

Associate Media Director - Universal McCann/Deutsch Inc. 1996-2003

PROFESSIONAL EXPERIENCE

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