MICHELLE T. FRADETTE, M.B.A.

ad4al2@r.postjobfree.com • 978-***-****

Communications Leader, Marketing Operations & Project manager, Qualifications Summary

Senior Level Marketing Communications, program leader, campaign strategist, project management specialist with a focus on strategic marketing communications and marketing operations best practices and a long-standing record of successful accomplishments in services and program marketing for defense industry, medical device and diagnostics biopharma, healthcare, consumer electronics, engineering, software, and healthcare services companies; media proficiency on industry-standard platforms and design software, database management, content management and learning systems,MS Office suite, and more; M.B.A, Babson College, with global focus and French language skills..

Skill Area Highlights:

Expertise in writing, creating, leading communications, corporate, PR, advertising and brand strategy messaging, storytelling, managing competing initiatives and complex tasks, consistently meeting goals on time and on budget in a changing environment, while ensuring quality and consistency with project specifications.

Planning and managing a high volume of diverse projects simultaneously through project management and six sigma best practices, leading teams to develop plans, participate and achieve branding, messaging and change management campaigns; ensuring projects are completed on time and in alignment with strategic vision and resource planning. Identify priorities and balance scope and needs throughout projects to remove obstacles and maintain focus in challenging situations to deliver agreed upon results.

Collaborating and achieving positive working relationships with stakeholders using a diplomatic approach to negotiation in creating accurate milestones and timelines that work for all, partnering with team members and orchestrating groups toward a common goal.

Internal and External event and program managements, establishing and managing operational process and timetables and budgets. Managing large scale (and high attendance) industry tradeshow events and sales and distributor trainings as well as internal employee events and change management campaigns (forums, town halls, employee and external customer trainings and large events etc.)

PROFESSIONAL EXPERIENCE

Marketing and Communications Projects Contractor/Consultant, June 2020 - present (remote 3+ years)

Product Rebranding and Marketing Launch Projects (external comms):

Acted as Marketing Manager for Siemens during global rebrand, with focus on updating existing content and creating new marketing collateral in both digital and printable formats for the hematology product portfolio.

Directed 3-module hemostasis scientific video production with ad agency creative team, directing design and authoring and editing video script and timing (video used as “hook” on website to gain traffic/customers).

Updated website, brochures, product specifications sheets and work instructions, created tradeshow graphics and PPT presentations for salesforce, worked with product management subject matter experts (SMEs) to ensure accuracy and approval of all content.

Served as Marketing Lead, developing strategic marketing plan for launch of (first in a series) children’s book, creating calendar, budget, pitch materials, including online ads, author bio, additional content to pair with the book (coloring book, glossary of terms etc.) and managed PR and advertising, creating corresponding messaging, launch materials to achieve targeted audience engagement through a memorable experience. (June 2020 1 year contract during COVID).

Change Management and Employee Communications Development Projects (internal comms):

Served as Comms Director (writer, editor, strategist) of internal marketing communications annual plans for C-level clients (Abbvie, Novanta, Data Innovations) supporting increased employee engagement through change management & communications best practices.

Stood up intranet site(s) and created and documented a process for ongoing content creation and publishing, including evergreen communication and ad hoc campaigns, leadership forum events, town halls, introduction of updated employee handbook, launch of newsletters, introduction of unlimited vacation benefit and more.

Created design templates to be used for executive announcements, newsletters, diversity, equity and inclusion (DEI) monthly news, awards and achievements and contests and more.

Established process and created calendar for team to collaborate in vetting and delivering key annual communications, including instructions for writing stories, employee profiles, newsletters (by topic/categories), including a proactive pipeline of topics. Created process improvement, partnering with leaders from IT, HR and other key stakeholders influencing and achieving key change management operational process improvement initiatives.

Raytheon Inc. – Billerica, MA – Communications Lead, Global Business Services, August 2015 – June 2020 (5 years)

Responsibilities: Served as communications/change management lead, partnering with executives and their direct reports from Finance, Supply Chain, HR, and IT in delivering key internal and external communications as part of Global Business Services (GBS), Raytheon's internal, shared services engine. Employed critical thinking skills to analyze problems effectively, interpret/synthesize multiple viewpoints, and use proven knowledge of operational and organizational communications, change management strategy and business acumen to develop innovative solutions to business problems and communications challenges. Developed strategic plans to achieve business imperatives, using audience segmentation and voice of customer best practice techniques in step with targeted messaging, storytelling, info. design, digital/social media engagement, and associated metrics measurement to achieve objectives.

Raytheon Highlights:

Identified GBS service area communications opportunities, influenced desired change by helping determine appropriate course of action for GBS service areas communication needs. Consulted directly with GBS service area leadership, and team, to develop and execute their comms and change management plans to support senior leaders’ efforts.

Served as communications expert for year-long “enterprise off-boarding” change management project, achieving process improvements that resulted in millions of dollars in savings and compliance and legal/regulatory oversight improvements (calculated by internal experts); cross functional team awarded President’s Excellence Award for project 2018.

Supported Raytheon’s Chief Medical Officer (CMO) delivering global medical and wellness communications to entire employee population (over 65,000 employees), creating, and disseminating timely health announcements and information as needed, including producing articles, updating/editing presentations, and other micro targeted important select audience communications.

Partnered with Raytheon’s web team in the successful update and redesign of Raytheon’s Global Health Resources website to improve navigation and access to important medical and wellness services and helping increase awareness and understanding of the portfolio of health benefits available to each employee and their covered family members.

Wrote and managed Global Business Services (GBS) weekly employee newsletter and developed and launched monthly manager newsletter as part of GBS business employee engagement efforts (circulation over 5,000 and 1,000 respectively).

Selected as one of the “top 200 most connected employees” by peers from across the Global Business Services (GBS) unit through an anonymous survey process (over 3,000 survey participants). Managed the internal microsite and corresponding communications and meetings of the “GBSnet” group with the vice president communications. (The network included the majority of the GBS business unit executives at Raytheon, including GBS’ president).

Pall Life Sciences Inc. – Westborough, MA – Global Marketing Communications Manager, July 2013 – March 2015 (1 year 9 months)

EMD Millipore Corp. – Billerica, MA – Marketing Communications Mgr., North America, March 2011 – December 2012 (1 year 10 months)

Responsibilities: In both comms management roles combined (~ 4 years) Partnered with product managers and regional sales and marketing leaders to deliver product launches, and other key marketing campaigns aimed at reaching laboratory science customers within microbiology, analytical, molecular, and cellular labs at academic research, pharmaceutical, biotech, or other scientific facilities or organizations, and key distributor channels. Managed two tradeshow booth build projects and managed all other event properties, ran the company store customer fulfillment center, literature fulfillment program, sales product kit creation, and more.

Highlights:

Served as sole communications lead supporting product manager and sales teams to drive cross selling business objectives for large product portfolio (over 14,000 EMD Millipore products in multiple product segments) successfully completing global and localized communications projects to help achieve monetary targets via increased market penetration.

Managed vendor relationships (Advertising/PR/Tradeshow) and associated marketing budget, negotiating with vendors as needed, processing all payments and/or vendor contracts to meet annual marketing budget (over $750,000).

Set up tracking of advertising and PR metrics to determine best spend of resource time and dollars (return on investment). Continuous managing and monitoring and adjustments for highest impact.

Generated creative briefs/copy to direct design of targeted collateral, tradeshow graphics, advertisements, presentations and distributor and sales materials and wrote and/or partnered with PR agency in writing press releases for key campaigns.

Applying market segmentation expertise to target messaging and educate/inform through training, associated provision of supporting materials to field force, customer support, leadership, and/or direct customers in multiple venues (online or live events).

Alere Inc. (Abbott), Waltham, MA – Marketing Comms Manager, Global Diagnostics, January 2008 – March 2011 (3 years)

Responsibilities over 3 years: Directed marketing communications efforts to support product management plans and project execution for entire medical diagnostic product portfolio. Drove promotional/sales efforts aimed at achieving objectives for increased awareness and higher numeric revenue returns in the clinical products business area. Generated creative briefs/copy while managing design of product collateral, tradeshow graphics, advertising, presentations, instructional videos, and miscellaneous ad-hoc distributor/custom materials and programs.

Additional employment history, twenty years (1988-2008):

Terms at Design Continuum (Leading Product Development Consultancy): Design Project Engineer facilitating consumer sessions, questionnaires, and research projects; analyzed findings for integration into product design (resulting in form/functional adjustments to products) for Levis, Motorola, Pepsi, Acer Computer, BMW, and other Fortune 500-1000 corporations; Altec Lansing, Inc.: supported launches of consumer audio products to the retail space; Babson Development Office (US top Executive diplomacy) Straumann US (dental medical device sales materials generation and research support involving FDA compliance); communications instruction posting in Japan, and Trinity Biotech, Inc., Communications Manager, Hemostasis & Infectious Disease diagnostic products.

Education & Additional Skills:

F.W. Olin Graduate School of Business at Babson College, Wellesley, MA

Master of Business Administration, 1999 - Concentration in International Marketing, including two focused, 3-week international study programs related to understanding the European market, France focus, and Asia Pacific market, China focus.

University of Massachusetts, Amherst, MA

Bachelor of Business Administration, Cum Laude, 1988 - Concentration in International Marketing; study in France and Quebec, Canada

Three Accredited Minors: Economics, French and Visual Arts, 1988

Languages/Cultural Experience: Advanced French language proficiency, speaking, reading, and writing.

Employed/resided 1-year in Japan. Travel to Singapore, Taiwan, Hong Kong, Holland, Ireland, England, Germany, Spain & Italy and more.

Tools highlight: Seasoned practitioner in industry leading survey tools, quick polls, and focus group methods. Familiar with various Content Management Systems (CMS), Customer Relationship Management systems (CRM) Salesforce, project management and data analytics tools (e.g., Microsoft Project, Smartsheet, Marketo), language translation tools (DEEPL), video hosting (vimeo, YouTube, brightcove), social networking common tools (Twitter, Facebook, LinkedIn), Google Analytics, Allocadia, Microsoft Teams.

Volunteer/Community Service highlight: Ongoing (over 10 years) volunteering in Salem, Mass. raising money for Boys and Girls Club of Salem and Plummer Home for Youth Salem (foster teens) and providing scholarships for New England High School students pursuing French language. Support of Salem Arts Association, singing in local church choir and with “Music with Heart” (non-profit).

Additional Training: Raytheon Inc., Waltham, Mass., Raytheon Six Sigma Certification 2016, The Art Institute, Graphic Design Certificate 2013

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