DHRUVI VINOD JAIN

+1-781-***-**** ad4aj4@r.postjobfree.com Brighton, MA https://www.linkedin.com/in/adv-dhruvi-vinod-jain/

“A marketing enthusiast specialized in social media growth with a creative mindset in social content creation. A self-starter with an eye for details, committed to delivering results that exceed expectations.” EDUCATION

Master of Science in Marketing (MSM) GPA: 3.85/4.00 Suffolk University – Boston, MA

Related courses: Digital Marketing Challenges, Social-Media, Data Analytics with SAS, Data Viz & Storytelling, Advanced Marketing Analytics, Consumer Marketing, Customer Centricity, Marketing Research for Managers Bachelor’s in Legal Science & Legislative Laws (BLS. LLB) CGPA: 7.4/10.0 Dr. D.Y. Patil College of Law – Mumbai, India

PROFESSIONAL EXPERIENCE

Marketing Intern – Cablevision Lightpath LLC May 2023 – December 2023

• Increased lead conversions from 300 to 3000.

• Ensured consistent engagement by curating a social media calendar for LinkedIn posts.

• Analyzed digital footprint & traffic coming to the company’s official domains.

• Migrated google analytics account to new G4A platform in addition to google tagging.

• Executed optimizing strategies on Google Ad and Direct mail campaigns to enhance brand visibility.

• Monitored and analyzed conversion rate, leads, and acquisition reports using Google Analytics.

• Planned internal supporting events.

• Created personalized written content targeting specific segments by building customer journeys to engage potential customers into becoming leads.

Social Media Account Manager – Suffolk in the Hub September 2023 – December 2023

• Improved engagement rate by 60% through content creation & management of the LinkedIn page.

• Lead conceptualization, development, & execution of engaging industry-relevant content.

• Curated a comprehensive social media calendar, ensuring a consistent & strategic flow of content to maintain audience’s interest aligned with organizational objectives.

• Collaborated with cross-functional teams to plan & schedule content that reflects the brand's voice, resonating with the target audience, & aligning with current trends. Teaching Assistant – Sawyer Business School September 2023 – December 2023

• Guided 40 students in qualitative & quantitative research for data collection.

• Assisted with survey design & data analysis techniques.

• Supported classroom instruction & clarifying course concepts.

• Analyzed student work providing constructive feedback for real-world application of customer insights in projects. Cultural Head – Dr. D.Y. Patil College Of Law August 2017 – December 2018

• Organized Velawcity, hosting international artists like Teri Miko, with 2000+ attendees. Secured sponsorships from Red Bull, Domino’s, and others, enhancing experiences through effective communication & negotiation skills.

• Managed diverse inter-collegiate festivals, overseeing competitions from Moot Courts to dynamic showcases, enhancing the collegiate experience.

• Conceptualized engaging events like Prom Queen-King contests, fostering campus vibrancy and personal growth. PROJECT INSIGHTS

• Consumer behavior and Brand Research analysis on Social Media Strategy for Marvel Studios: Conducted research to determine the brand's market share, developed buyer personas, channel plan, engaging content, crafted content calendar, performed SWOT & PEST analysis.

• Qualitative Research on Hype Culture in the Entertainment Industry: Employed a range of research methods, including article analysis, individual interviews, focus groups, Netnography, & coding with Dedoose and LIWC to explore the phenomenon of hype culture & its industrial impact.

• Global Trend analysis: Researched upcoming and on-going trends, introduced a consumer trend, analyzed underlying changes to the consumer trend, developing a business model to enter a completely new industry. KEY SKILLS

Paid Search & Social Google Ads & Analytics Photoshop & Editing Creative Content Creation Research & Analysis Canva Adobe Figma CapCut Qualtrics Social Pilot Slack Trello Tableau Acquia Salesforce Event Management