SAI SIRISHA, TAMMINA

646-***-**** ad4aex@r.postjobfree.com Dallas, TX, 75252 www.linkedin.com/in/sirishatammina/ Passionate and dedicated Analyst with over 3 years of experience providing professional, insightful, and innovative analysis to drive success for businesses. Consistently achieved the marketing potential of top companies in the Retail, Financial, and Educational space, including most recently increasing the profit margins by 7%. WORK EXPERIENCE

UNIVERSITY OF TEXAS AT DALLAS May 2022 – December 2023 Analyst, Events Marketing

● Increased student participation in parking events by 30% by implementing structured marketing campaigns to reach the target audience and provide exceptional customer service

● Analyzed on-campus event statistics to optimize parking space allocation, predicting peak demand times for efficient usage TATA CONSULTANCY SERVICES June 2020 - September 2021 Senior Analyst, Product Marketing & Cross Channel Optimization

● Assisted in leading the go-to-market strategy for new product releases, beginning with customer research and distribution channel selection, facilitating a 20% increase in new product adoption rates and KPIs within the 1st quarter

● Analyzed performance data through SEO Monitor, Google Analytics, and Google Search Console to refine content strategy, leading to an increase in conversion rates and ROI

● Designed campaigns based on regression analysis identifying key attributes to increase traffic and conversions; resulting in a 15% sales lift

● Gained customer insights by conducting market research and 30 user interviews to identify pain points and improve product formula, design, presence, and product positioning resulting in a 4% increase in sales volume

● Implemented 5+ A/B testing on streaming App designs, lifting effective CTR by 13% and retention rate of new users by 7.2% TATA CONSULTANCY SERVICES June 2018 – June 2020

Marketing Analyst, Account-Based Marketing & Customer Insights

● Delivered a 5% growth in baseline revenue for a leading retail company in India by customer segmentation strategies based on behavior and engagement metrics, and integrating SEO strategies with marketing automation to identify new treatment opportunities rooted in customer needs, driving lead generation and differentiation

● Developed a predictive model using logistic regression with 86.2% accuracy to identify key influential variables to predict customer churn and made actionable recommendations to key stakeholders in the email marketing automation team for a trigger email campaign based on the above model which led to a 13% decrease in customer churn

● Drove 2,500 organic sign-ups to our monthly newsletter through test and learn roadmaps by A/B testing content layout, infusing structure and consistency into the innovation pipeline of growth-driving initiatives

● Leveraged data from Google Analytics 360 and analyzed it to understand customer journeys utilizing the customer-centric approach to marketing which boosted online growth conversions by 12% TECHNICAL SKILLS

Programming: R, Python, SAS, HTML, CSS, SQL

Marketing Tools: Salesforce, HubSpot, Google Ads, Meta Ads, Mailchimp, SEMrush, Canva, WordPress, Adobe, Google Data Studio, Google Search Console, Marketo, CMS (WordPress) Digital Marketing Skills: Website Optimization, Email Marketing, GCP, Attribution Modelling, Search Engine Optimization

(SEO) Strategies, Search Engine Marketing (SEM), Attribution Modelling, GTM, Growth Marketing, Marketing Strategy Development and Execution, Campaign Strategy and Execution, B2B Data Analysis Skills: Advanced Excel, Statistical, Customer Analytics (Segmentation, Sentiment Analysis, Time Series, Market Basket Analysis, Churn Propensity, Cluster Analysis, CLTV, Cohort Analysis, Linear and Multivariate Regression), Visualization

(MicroStrategy, Tableau, BI, Looker), Google Sheets, Forecasting Certifications: GA4, Google Data Analytics, Meta Marketing Analytics, Customer Analytics, Pendo Product Analytics PROJECTS sst-shift.github.io/SirishaTammina.github.io/ Customer Personality Analysis Marketing Analytics Python, Tableau

● Improved Customer Segmentation: Successfully executed an RFM (Recency, Frequency, Monetary) analysis model, leading to the precise categorization of customers into distinct segments

● Leveraged RFM insights to customize product recommendations and promotional offers for customers Mobile Games A/B Testing on Cookie Cats Customer Analytics Python

● Retention Analysis - Conducted a comprehensive A/B test analysis of the mobile puzzle game "Cookie Cats" to assess the impact of moving the first gate from level 30 to level 40 on player retention

● Statistical Confidence: Utilized bootstrapping to assess the uncertainty in the retention rate between the two groups EDUCATION

The University of Texas at Dallas January 2022 - December 2023 M.S., Business Analytics

Osmania University June 2015 - April 2018

B.B.M., Business Management - Marketing

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