Brenda Williams is Passionate and Enthusiastic about winning new opportunities and delivering results. For more than 15 years she has thrived on big challenges and enjoyed continuous success in many roles to include business development, account management, sales leadership, entrepreneurship and sales training. Her uniqueness stems from blending her consultative sales approach and certified coaching experience giving her an uncanny ability to understand human behavior. She is adept at building trust, commitment and exceeding sales margins and quotas. Brenda’s work ethic, commitment and drive will help your firm reach its highest sales objectives.
Consultative and Solution Sales Proven Track Record DISC Communication
Expert Contract Negotiator Presentation Specialist Energy Leadership
C-Suite Committed Relationships Master Networker Business EQ Certification VT Burner, Sarasota FL 2020 - Present
Sales Manager and President
Developed sales strategies to implement new product lines expanding into worldwide channels. Formed vendor and client relationships, implemented marketing campaigns, executed rebate programs and trade show expeditions. Build two business entities that increased worldwide sales opportunities by 25%.
Utilized entrepreneur spirit and creative mindset to conceptualize new programs.
Implemented a CRM system to improve the sales process and execute automated marketing campaigns.
Business to business sales experience with exceptional ability to close new opportunities.
Designed and presented power point presentations, scheduled client meetings and built referral business.
Proven success of understanding clients’ business needs and objectives, with strong ability to demonstrate a high level of quality and customer service, responsiveness, reliability and professionalism with every interaction. Insperity, Brea CA 2019 - 2020
Business Performance Advisor
Acted as a trusted advisor providing direct sales for PEO solutions within a $5+ billion company. Savvy at understanding the heart of the business owner and providing an advisory role with C-suite. Won President Club first year with company.
Identified small and midsize businesses to offer Insperity’s human resource services and technology.
Networked, grew and built lasting partnerships with business executives who helped to expand sales pipeline.
Discovered business needs, determined best solutions and presented opportunities to solve challenges.
Collaborated with service team to develop and implement human resource PEO programs. SALES AND MANAGEMENT AWARDS
BRENDA WILLIAMS
714-***-**** **@***************.***, Sarasota Florida
Best Sales Manager Team Award
Whitehouse Lifetime Achievement Award
Ranked #1 Vendor with City of Orange
Won 5 Star Trips Around the World
Account Manager of the Year
Sales Person of the Year - $3 m in sales
Gross Margin President Club Winner
#1 Producer “Presidents Club”
PROFESSIONAL EXPERIENCE
Brenda Williams
714-***-**** **@***************.***, Sarasota Florida Academy for Leadership Communication, Anaheim, CA 2010 – May 2018 Founder, Business Owner, Sales Operations, Coach and Trainer Founded and built a coaching and training firm specializing in personal and professional development. Conceptualized and successfully managed a startup coaching and consulting firm to include sales, operations, marketing and client relationships without outside funding. Increased hourly sales rate from $125 to $1000. Received “Lifetime Achievement Award” from the President of the United States of America. Sales
Responsible for all sales presentations, proposals and negotiating contract agreements for business development.
Developed and delivered pricing, proposals, marketing and sales strategies resulting in 20% growth. Leadership and Operations
Led, developed and mentored sales and marketing teams of 5 employees.
Responsible for all aspects of this business, including sales, marketing, coaching and training. Coach/Consultant
Certifications: ICF-International Coach Fed., IPEC-Energy Leadership, EBW-Business Emotional Intelligence
Implemented results-orientated action plans to provide performance development, executive and career coaching. Trainer/Speaker
Delivered customized training and coaching to sales and leadership teams focused on sales performance.
Streamlined peak performance and maximum results transforming company cultures. CDI Consulting, Irvine CA 2008 – 2009
Client Relations-Mentor, Coach
Prospected and sold IT technical staffing and solutions - while growing CIO relationships resulting in increased business by 50% in existing accounts.
Implemented process improvement strategies resulting in a 25% higher closing ratio.
Opened 8 new accounts during first year resulting in $2m in sales. Prosum Technology, Irvine CA 2006 – 2008
Senior Account Manager
Responsible for prospecting, direct sales, networking, planning and hosting “CIO Roundtable Dinners” in So CA market. Added “10 new Key Accounts” CIO level contacts in less than 9 months.
Hunted, sold and farmed solutions into IT services market while specifically developing Healthcare Vertical. Prospected opportunities for 3 Practice Areas – Business Solutions, Infrastructure and Applications. RCM Technologies, Inc., Anaheim CA 2002 – 2007
Senior Account Manager
Sold IT solutions/services in Southern California market for $200M+ national/international IT services firm.
“President’s Club” award winner 2004/2005
Ranked “#1 Nationally” in Project Sales for final two years with company. Ranked “#2 Nationally” in Staffing Sales for final two years with company.
Generated $3.5M+ in sales revenue in 2004, “exceeding quota” of $2.4M. Generated $4.5M+ in sales revenue for 2005, “exceeding quota” of $3.4M.
OC Global Women’s Association Committee Member and Speaker ~ Center Club Women's Impact Council Committee Member ~ Forum for Corporate Directors ~ Association for Corporate Growth ~ PMI Project Management Institute ~ PIHRA Human Resources Association ~ WITI Women in Technology International ~ Toastmasters ~ OC Speakers Association ~ International Coach Federation College Coursework ~ Dale Carnegie ~ Zig Ziglar ~ Tom Hopkins ~ Masi Motivational ~ Value Forward Selling ~ IPEC Institute-Board Certified Professional Coach ~ ICF-International Coach Federation Certified Coach ~ Energy Lea dership Master Practitioner ~
~ Business Emotional Intelligence Expert ~ DISC Communication ~ EDUCATION / PROFESSIONAL TRAINING
PROFESSIONAL ASSOCIATION AFFILIATIONS