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Debra Cespedes

Miami Beach, Florida 305-***-**** ad4aar@r.postjobfree.com linkedin.com/in/debra-cespedes PARTNER SUCCESS MANAGER KEY ACCOUNT MANAGER

Results-oriented Sales Professional with 8 years of experience in B2B sales and account management in SaaS and other fast-evolving markets. Expert in building relationships, driving revenue growth and securing strategic partnerships. Proven track record of exceeding sales targets. Thrives in fast-paced environments, using a data-driven approach to identify new opportunities. Demonstrates a strong work ethic and a commitment to customer satisfaction. 2023-2024 ACHIEVEMENTS

• Generated $1.7M in revenue from managed partners, significantly contributing to Wix’s 38% year-over-year growth and

$119.4M revenue milestone in Q3 2023.

• Implemented a strategic outreach campaign with tailored emails, calls, and texts to re-engage formerly disengaged partners, resulting in a 63% increase in partner engagement and ensuring customer satisfaction.

• Spearheaded the launch of Wix Studio, obtaining an 80% adoption rate within the first quarter while influencing major product development decisions.

• Resolved over 40 critical cases, preventing churn and achieving a 100% client retention rate for four consecutive quarters. PROFESSIONAL EXPERIENCE

WIX.COM MIAMI BEACH, FLORIDA AUGUST 2022 – FEBRUARY 2024 Partner Success Manager

• Devised consulting frameworks and business review plans, positioning as a trusted advisor and cultivating relationships with a diverse portfolio of 75 partners.

• Increased revenue by 20% YoY through targeted relationship management, analytics, and bespoke engagement strategies, including upselling, cross-selling net-new premiums, and renewals.

• Exceeded performance goals by 25%, achieving 45 meaningful connections monthly and leading in KPI metrics.

• Championed partner feedback, influencing the development of 80+ product features aligning partner needs with innovation. COSTA FARMS, LLC MIAMI, FLORIDA JUNE 2016 – AUGUST 2022 Key Account Manager December 2019 - August 2022

• Achieved a 112% revenue surge by transforming relationships with eight major supermarket chains, resulting in over 20% sustained YoY growth through strategic forecasting, planning, and order writing.

• Implemented pricing strategy overhaul, maintaining a 30% margin and generating $1.86M in revenue through inventory management amid industry pressure.

• Collaborated with Marketing and Category Management to forecast market demand, launching a $860K indoor foliage program for H-E-B with systematic monthly replenishment.

• Presented quarterly business reviews to clients showcasing product pitches, evaluating progress against objectives, and demonstrating the impact of 500+ orders and 100+ programs. Sales and Marketing Coordinator February 2017 - December 2019

• Managed $20M in multi-channel sales, achieving high customer satisfaction through effective marketing and promotional strategies across diverse retail channels.

• Streamlined inventory management and developed unique product offerings with dynamic pricing strategies for 100+ foliage items and 650 hard goods SKUs to minimize shrinkage and enhance operational efficiencies.

• Maintained relationships with partners in Mexico, China, and Germany to ensure successful supply chain execution. Visited Mexico's facility for quality assurance and timely product development.

• Onboarded and trained a new sales rep who later managed our Hard Goods accounts. Digital Marketing Intern June 2016- February 2017

• Amplified brand presence, propelling a 15% conversion uplift and clinching a #1 SEO ranking alongside a strategic social media campaign that expanded the digital footprint by 20%.

• Implemented schedules and created ad calendars and presentations for line reviews. EDUCATION

University of Connecticut, School of Business, Storrs, CT Bachelor of Science in Business Administration and Marketing Management, 3.5 GPA 2016 2

International Studies Institute, Florence, Italy

Study Abroad Program August - December 2016

CORE COMPETENCIES

Job Function-Specific Skills: Strategic Account Management, Business Development, Strategic Partnerships, Sales and Marketing Data Analytics, Communication, Customer Relationship Management (CRM), Forecasting and Planning, Inventory and Order Management, Team Development, Public Speaking, Customer Retention, Problem Solving, Cross-functional Team Collaboration, Market Research, SaaS, Presentations, Customer Onboarding and Training, Process Improvement Technical Skills: Bilingual (English and Spanish), SQL, Salesforce, Tableau Reporting, Web Design, Adobe Acrobat, Photoshop, Microsoft Office, Excel, Monday, Technology Proficient, Google Workspace, Quix, Wix.com, Monday.com HOBBIES AND PASSIONS

Devoted Yoga Enthusiast and Class Demonstrator (over 425 classes booked), Plant Aficionado, Sustainable Fashion Advocator, and Avid Clothing Thrifter

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