ZINA LAGANIN

Marketing Strategy Sales Strategy Operations Business Development

M.B.A. - multi-lingual global marketing, strategy, business development, and communications professional. Driven, energetic global strategic thinker, and team player with 18 years of experience in strategic marketing and business development projects. Experience executing strategies to enhance sales, develop brands, and build loyalty. Looking for a company that has opportunities for growth and is eager to have a driven, energetic, global marketing, strategic and business development professional.

PROFESSIONAL EXPERIENCE

Aprio, Tampa March 2022 – February 2024

Growth Segment Leader International

Created growth plans that included a go-to-market strategy and a lead generation plan.

Developed a growth plan for the German practice in collaboration with the German practice leader/partner to identify areas and opportunities for growth. Followed the plan throughout the year and engaged in marketing initiatives that led to 20% practice growth in 2023.

Supported 4 global practices (Chinese, German, South Korean, Japanese) with various digital marketing initiatives, such as: website page development, articles and interviews focusing on promoting each practice, case studies and newsletter promotion.

Managed projects and supervised the internal production team to complete projects for the international practice. This involves working closely with copy writers, design team, in-person events manager, webinar manager, designers.

Managed firm’s exhibition participation at the largest foreign investment conference in the U.S. (booth design, marketing materials, and outreach to potential clients).

Managed marketing and production of 4-6 webinars and in person events simultaneously to ensure the right audience is in attendance.

Developed Objectives Key Results (OKRs) for the international practice and 4 country leaders with a goal to grow each practice 20% on an annual basis.

ECHO Technology Solutions, Sarajevo/Tampa Sept 2020 – March 2022

Marketing Director

Developed a five-year growth plan outlining action items to address company’s strengths and weaknesses.

Hired and managed an agency to work on the company’s website and re-branding. Worked closely with the designer to select the design, colours, font and layout. Established a template and provided copy for each page.

Performed a competitive analysis to ensure ECHO Technology stands out in the marketplace among its competitors.

Developed marketing materials and initiatives to increase visibility through digital channels.

Managed and drove partnerships with a goal to increase revenue and co-branding opportunities.

Raised awareness of ECHO Technology Solutions among information technology Universities and High Schools in Bosnia and Herzegovina to attract information technology students to the company.

Managed a marketing social media specialist and raised awareness of the company through targeted communications, case studies, articles, webinars and in-person events.

Increased social media followers by targeting students and industry team members from 200 to over 2,000 followers.

GOVERNMENT OF CANTON SARAJEVO, Sarajevo Sept 2019 – Sept 2020

Strategic Marketing Advisor

Initiated a project with the Prime Minister’s office to create initiatives to raise awareness regarding poor air quality.

Identified and suggested the target groups of people that are most vulnerable to poor air quality – children and elderly. Suggested air purifiers to be added to kindergartens and school. All public kindergarten’s received donations from the Government of Canton Sarajevo to buy air purifiers.

In collaboration with the consulting agency, established levels of alertness as to what people should do when air quality reaches a certain level with detailed steps and explanations. These alerts are announced on major TV channels throughout Bosnia and Herzegovina during months when air pollution is highest in Bosnia and Herzegovina.

ALTERMEDIA, Sarajevo Feb 2010 – Jun 2012

Director of Business Development and Research

Successfully led monthly "roundtables" inviting industry leaders to discuss current industry topics.

Developed and maintained client relationships with top 20 industry clients.

Managed relationships with global research companies (Nielsen, GfK, MEMRB, Euromonitor International, IGD) to develop research used in industry magazines to address current topics.

INTERNATIONAL EXHIBITIONS, Houston Apr 2009 – Feb 2010

Account Executive

Brought over 35 new clients in the period of nine months increasing revenue of over $300,000 USD for the Petroleum Exhibition and Conference of Mexico.

Provided strategic input in developing the Latin American market.

Travelled throughout Mexico extensively (monthly) to meet with key current and potential clients.

CUDD ENERGY SERVICES, Houston Oct 2007 – Apr 2009

Marketing Analyst

Managed tradeshows to ensure sales effectiveness and quality of overall branding.

Co-lead branding efforts for the company (website, external and internal marketing materials).

Co-developed brochures, case studies and website to promote company's services.

Developed internal processes for the marketing and business development departments.

Created an internal email newsletter to promote company's activities and news nationwide and globally.

PRICEWATERHOUSECOOPERS, Houston Jan 2002 – Jun 2005

Sales Strategy Manager

In conjunction with the lead partner, conducted monthly account planning sessions for 12 energy clients achieving 10-20% growth on an annual basis.

Managed proposal process from content editing, graphic design, and print to client delivery.

Lead a successful pilot initiative that was implemented nationwide.

Responsible for logistics of the Houston office annual professional seminar, attracting 400 clients and alumni.

EDUCATION

Master of Business Administration (M.B.A.), University of Houston, Houston, TX

Bachelor of Science in Hospitality Management (B.S.), Lynn University, Boca Raton, FL

Associates of Science in Business Administration (A.S.), Southern Virginia University, Buena Vista, VA

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