NIKOLA BLAIR MA. BA. IPRA

STRATEGIC CORPORATE COMMUNICATIONS, ENGAGEMENT & STAKEHOLDERS PARTNERSHIPS

Telephone: 289 728 - 0508

+447*********

Email Address: ad4a7y@r.postjobfree.com

CURRENT EMPLOYMENT

VICE PRESIDENT OF STRATEGIC BUSINESS COMMUNICATIONS, ENGAGEMENT & STAKEHOLDER PARTNERSHIPS

Scan Consulting Group, Burlington, Ontario. Scangroup.ca AUGUST 2020

KEY ACHIEVEMENTS

FinTech SaaS Product Sales: Top B2B C+ Executive Sales, Presentation, Consultation & business development 140%

Microsoft, Salesforce, Outlook, Google Suite, Adobe Suite Instagram, Twitter, Eventbrite, Conferencing.

Business development manager- Secured key accounts and contracts: Canadian Tire, Rogers, and Rexall

Successfully Pitch and present to senior executives of large companies to secure sales & partnerships 1:4

Hiring, HR onboarding, training – sales cycle, sales management, event management and CRM software

Lead Projects, brand and product launch and management and manage stakeholder relations

●Manage a team of 6 corporate account managers and provide direction for the company: Evaluate, direct, develop and implement business strategies and lead on communication strategies for the group. Present SWAT analysis to corporate clients. Direct sales channel on customer/client retention. Maximize sales portfolio for clients and oversee sales, acquisition and mergers and franchises opportunities for clients.

●Provide direction on events, conferences and information programs publicized activities and events: Corporate communication lead on media relations on behalf of the group, key business partners/clients

●Develop marketing strategies of the company and provide business sales opportunities to assist in product development, sales, and direct and evaluate campaigns. Initiate market research studies and data analysis

●Oversee the development business communications oversee corporate communication across social media website content development, plan, organize, direct, control and evaluate the design, development and maintenance of website, interactive media development.

●Oversaw, develop curated content across all social media, e-business digital platforms and webpage. Expand Intranet and mobile applications to manage an organization's online presence including public relations, communications, commercial activities and social media management.

●Provide direction and leadership; develop and implement advertising campaigns plans to promote the sales of products and services. Evaluate, direct and promote sales opportunities, activities of the company and increase sales opportunity and provide KPI ROI analytics.

WORK EXPERIENCE

INTUIT CANADA December 2019 – August 2020

SENIOR B2B STRATEGIST - BUSINESS ACCOUNT DIRECTOR - QUICKBOOKS ACCOUNTANT FINTECH - SaaS-Cloud Accounting

Top Managing business financial accounting / tax businesses accounts across Canada servicing over 900 clients within Ontario..

Support clients marketing Plan, sale and restructure. Provide consultative services to accountants that will reposition business focuses, rebrand, and establish new revenue income streams. Key objectives consisted of offering senior tax accountants and CFO advice on using SaaS technology, as well different marketing strategies, securing business opportunities. Created, led and coordinated a new approach in sales: designed interdepartmental joint work on events, webinars and training by positioning a consultative approach to B2B and future proofing business during covid and the new digital era.

Constantly consulting on improving revenue with marketing, branding & training.

Results driven and dedicated to overachieved on sales target, as well as upselling software packages

Auditing business structure, establishing corporate branding, messaging and social media plan

Highest Tech Stack sales across the territory - Manage portfolio over 900 client’s and sustainable growth

Establish, facilitate & secure sales & joint partnerships, mergers, acquisition & create effective processes

Consultative advice on stacking SaaS solutions, social media management, implementing marketing plans

Establish and facilitate sales partnerships, mergers and acquisitions and explore new venture capitals

Drive strategic operational targets, assist businesses in the context of aggressive, efficient business growth

KEY ACHIEVEMENTS:

Awarded recognition - Top Sales Account Manager across Canada

Consistently over achieved on sales revenue targets doubling over the last two quarters at 210%

Maximized on revenue sales through marketing communication, digital messaging & rebranding my clients

SOFTWARE: Salesforce, SalesLoft CRM, Bloomberg, Tableau & Amazon Reporting Outlook, Intranet, Litmos, Insight, CPP Telecommunications QBO, QBOA, Mint TurboTax, ShowPad, Google Doc, Box. ExecVision, Microsoft Advanced Apple, LinkedIn, Facebook, Canva, Google & Adobe Suite, Instagram, Website & communications tools.

EMPLOYEE RELATIONS - INTERNAL COMMUNICATIONS

Amazon Amazon.com October 2018 – August 2020

Managed internal communications, community engagement and promoting product sales. Oversee the productivity of Amazon data metrics and quality assurance. Sales and storage of product is stores to ensure high level of internal sales performance, compliance training, and performaDevelop, create and promote internal communications across sites in the ontario regions; Create content and editor of the Amazon Newsletter, intranet, manage events, socials and end of year leaders conferences / fundraisers and social media content creation in keeping with brand and corporate messaging.

Lead Projects, brand and product launch and management and manage stakeholder relations

Analyze, & improve business process, efficiency and productivity: Profitability, Restructure & Retention

Constantly consulting on improving revenue with marketing, branding & training.

Auditing business structure, establishing corporate branding, messaging and social media plan

Manage the employee relations campaign - newsletters, socials, informational, events, incentives

COMMUNICATION DIRECTOR - STRATEGIC DIGITAL ENGAGEMENT ANALYST

Kinjunxion kinjunxion.com May 2016 – Sept 2018

Head of Communications and business strategy, deliver day-to-day operational management. Reporting directly to the CEO on business development & engagement plans; Oversee tactical delivery of business services, communications, branding and sales (digital community, google & SEO across all social media channels. Analyzed data, led projects, managed budgets & highlighted ROI targets & KPI. Led projects; Video production, HTTP wordpress, WIX, AI and content web development, e-Commerce, venture partnerships, online engagement and monetization processes. HR managerial onboarding and training. Launch the 2016 incubator hub, secure partnerships with stakeholders - Red Academy, CARP, Town of Hamilton aged community and Sheridan College

Maintaining strong effective relationships with key partners, venture capitalists, sponsors & angel investors. Led the rebrand marketing campaign, developed policy, built and led successful sales teams; driving business sales for the Ontario region. Advised on market trends, best practice to improve & promote high standards of customer service.

KEY ACHIEVEMENTS Built and led 13 sales account managers and 4 marketing managers & reported to CEO & Board level

Drive business Operational leadership- 150% B2B sales, partnerships, and 70% increase in E-commerce

Identified growth opportunities delivered 40%-year profit revenue growth 1st Year

1st Year: Achieved 150% digital content - Utilized data analytics, analyze sales metrics

Successful led the company brand management: re-launched Somos to Kinjunxion.com

Launched the company Newsletter, Events & conferences - to influence business direction & focus.

SOFTWARE:

Salesforce, Zoho CRM, Outlook, Google Suite, Microsoft Advanced, Media Relations, WordPress development. WordPress blogs, Wix, & data analysis UX, AI, SEO. Event management, video production, graphic design, copy editor, media relations. Partner Engagement, Monday.com, method, Fishbone Diagram, Developed Online E-Newsletter, Google Suite, Adobe Suite, Instagram, LinkedIn, Facebook, Snapchat, Twitter, Heatmaps, Eventbrite

Microsoft, Salesforce, Outlook, Google Suite, Adobe Suite Instagram, Twitter, Eventbrite, Conferencing.

PARTNER & MEDIA RELATIONS- CONFERENCES, EVENTS & tRADESHOWS – IDEACITY

ZoomerMedia Zoomermedia.ca/ideacity/ March 2015 – June 2016

Partner relations manager of ZoomerMedia - Moses Zniamer world class C= Exec 5 day Toronto Conference IDEA City Conference. Lead and secure all sponsors, international investors, Stakeholder relations, and tradeshows vendors. Lead the Partner Relations conference communication and angel investor information, Create the media kit, oversaw media relations, press and multi channel media package. Spokesperson and lead contact for all investors and sponsors. Coordinate the multi million dollar conference with the key responsibility of the planning strategy team. Secured 80% corporate high net worth partners & sponsors for ZoomerMedia properties, IdeaCity Moses Znaimer (TedTalks). Successfully attracting world-leading company CEOs, VP’s & government officials all under one roof.

Achievements- Secured 80% key partner and angel investors for IdeaCity 2017, Media Plan resulting on Trending #1 on Twitter over the opening and closing day!

80% new business B2B, presented to management

Negotiated corporate partner sponsor agreements

Secured CIBC Air Canada for 2017 angel sponsors

Built strong Investor and partner relations

Secured 1.5m revenue 2015 increase +20% fiscal year

Software: Illustrator, Google Suite, Adobe Suite, Instagram, LinkedIn, Facebook, Apple, Snapchat, Heatmaps, Twitter, Shopify, Eventbrite, Zoom, Microsoft, salesforce.

https://vimeo.com/mztv/review/242092538/4192764bc0 www.ideacity.ca/about/

GOVERNMENT RELATIONS EXPERIENCE - HEALTHCARE SECTOR

NATIONAL HEALTH SERVICE ENGLAND - BAND 7 PROMOTED TO BAND 8 JUNE 2007 – AUGUST 2014

SENIOR PRIMARY MENTAL HEALTHCARE & CLINICAL SPECIALIST – NICE

NATIONAL HEALTH SERVICE UK, CHILDREN & ADOLESCENCE MENTAL HEALTH SERVICE (CAMHS)

Provide oversight, in the integration of primary care, public services, quality improvement and ministerial planning. Provide consultative managerial supervision across public services ministerial departments, Social services, Educational & healthcare departments. Implemented new quality assurance measures, monitored service level agreements delivery, and clinical outcomes measures. Supported by case management quality assurance, & evidence based practice.

NICE Commissioning role to bridge the gap between public services and develop a care pathway and initiate the implementation of the new government policy and procedure endorsed by NICE. Successfully delivered over 8 years’ primary care intervention with NICE, CAMHS and local authority Children Services. Specializing with services delivery and the patient care experience, integrated health care and overseeing the strategic delivery of the patient care pathway; transitioning services and outcome measures. Lead on developing the corporate communications, implementation of new policy and project manage the tier 2 tier 3 managerial training retreat and conference.

●Managed & monitored the implementation of the NHS Healthcare new partnership policy; Facilitated the smooth transition of the new CAMHS “Patient Care Pathway” healthcare reform Act. A role commissioned by NICE National Institute for Healthcare Excellence, CQC, and enforced by Ministry Education, healthcare, Social Service

●Worked directly with Physicians, Healthcare Exec committee, (CQC) Care Quality Commission & National Institute for Healthcare Care Excellence (NICE). Improved & developed key government relationships, improving government service delivery & led in the change management initiatives, communications and stakeholder engagement.

●Monitored quality assurance & governance; Promoted quality standards, oversaw Quality Outcomes Framework (QOF), Clinical Commission Group Outcome indicators and evidence-based progress reports. Assist HR with change management employee facilitation

●Pivotal role in bridging the gap between the National Health Service, ministerial government departments, education, social service & improving access to healthcare and patient experience. Ensuring quality improvements across regional public service departments.

●Established the NHS & Public Service Annual Conferences, Multidisciplinary departmental training retreat. Facilitate Physician & tier 3 medical professionals training & consultation.

EDUCATION -

Post Graduate Degree in Public Relations Corporate Communications

Mohawk College, Hamilton 2015 – 2016

Account Manager: Public Relation & Crisis Communications: PR Campaign for McMasters University, The Forge Accelerator, Gold Genie, Wellwood Cancer Charity Fundraiser, Tiger Cats, & Digital Marketing for Big Brother Big Sister.

Post Graduate Degree in Journalism & Emerging Digital New Media

Sheridan College, Oakville 2014 - 2015

Producer Production Manager Videographer News Reporter Anchor Photographer Digital Infographics

Awarded – Influencer of the Year - Interactive Documentary - Producer, Director of Down the Corridor -Anti Human Trafficking. Endorsed by Simone Bell, Durham & Halton Regional Police, Salvation Army, Canadian Women’s Foundation, Women Support Network,

Published News Writer – Downtown Shooting, Frigid Loss of young life NikolaBlairwordpress.com/

Post Graduate of Public Relations, Mohawk College 2015 - 2016

Post Graduate in New media Journalism, Sheridan College 2014 – 2015

Masters – Drama Therapy Clinical Psychology, Hertfordshire University 2005 – 2006

Post Graduate Degree Clinical Drama Therapy & Medical Anthropology, Hertfordshire University 1999 - 2000

BA Hon Drama Theatre & Television Film Media, University of Winchester 1993 – 1996

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