CYNTHIA YOOBIN KONG

Brooklyn, NY ***** • ad4a7v@r.postjobfree.com • 703-***-****

EXPERIENCE

Marketing Project Manager, Contract New York, NY Feb – Aug 2023 Dossier Perfumes

• Supported the Chief of Growth & Marketing with optimization of all growth levers, such as development of brand partnerships, influencer campaigns, international e-commerce launches, new product launches, CRM, SEO, social media ads, etc.

• Monitored and analyzed KPIs of US and international shopping behaviors on GA and provided insight to executive committee.

• Developed, maintained, and communicated process documentation of multiple project initiatives simultaneously in order to track and monitor progress while continually evaluating processes to maximize organizational efficiency.

• Led project planning and management of campaign strategies ensuring timely execution of deadlines and deliverables.

• Assessed for risk to ensure compliance with applicable laws and regulations for international launches (Canada, Brazil, Australia, and the UK) while also ensuring adherence to brand standards.

• Monitored, tracked, and reported campaign performance metrics in order to optimize for continuous improvement.

• Collaborated cross-functionally with internal and external teams to develop and execute marketing campaigns and strategies.

• Conducted research on industry trends, consumer insights, and consumer behavior to identify marketing prospects. Project Manager Washington, D.C. Sep 2020 – Jan 2023 Monday Design Co

• Developed project plans using Human-Centered Design framework and principles.

• Managed scope and budget of projects to ensure timely execution of project deliverables.

• Communicated with cross-functional teams to monitor activities and provide updates on a daily basis.

• Performed risk management activities and proactively react to scope creep in an agile approach.

• Contributed to the writing and editing of briefs, proposals, reports, and other project documents.

• Conducted research and analysis in order to evaluate user experience, collect feedback, and manage client expectations. Project Highlights:

1) UX Design and Business Analysis for Congressional AI Text Comparison Tool Client: House Office of the Clerk, Legislative Computer Systems

• Participated in user interviews, test groups, and stakeholder meetings to gather data and conduct business analysis for the legislative comparative print process and gather requirements for development.

• Collaborated cross-functionally to apply a new user interface for a comparison engine using natural language processing AI to surface relevant information from open data provided by the legislative branch’s bulk data task force.

• Conducted testing and QA for a text-based AI software, “Compare Suite,” to ensure accuracy of outputs, user experience, and user interface for deployment to the House of Representatives. 2) Redesigning Congressional Staff Legislation Tracking & Research Tools Client: Demand Progress

• Conducted business analysis, user research, and wrote user stories to support development team toward the redesign and development of a bill tracking software.

• Wrote thoroughly analyzed and development ready requirements by analyzing data, user feedback, and design parameters for a highly specialized engineering team of bulk data, open data, and legislative technology experts.

• Created mockups, prototypes, and visualizations to assist developers by translating user interviews into visual requirements that satisfy project scope.

• Conducted QA testing for production and coordinate user acceptance testing.

• Wrote monthly reports to update stakeholders on the requirements completed and next steps. 3) Discovery Phase of Service Design Transformation Client: House Office of Legislative Counsel

• Conducted stakeholder interviews to determine the journeys of the customer groups within HOLC as well as their client interactions to identify their goals for a better drafting experience.

• Conducted analysis of HOLC’s current end-to-end business processes: staffing efforts, workload, client workflows, and technology touchpoint to determine improvement metrics.

• Created a communication and project plan for stakeholder engagement within HOLC and their clients.

• Wrote monthly reports to update stakeholders on the work completed and next steps. Business Development Associate New York, NY Jan 2017 – Mar 2018 Mylo Writes

• Conducted extensive research and analysis and collected data for business development outreach.

• Wrote strategic copy for new business development and regional customer development.

• Collaborated with the founder and team to identify prospects and ensured database contained accurate contact details. 1 of 2

CYNTHIA YOOBIN KONG

Brooklyn, NY 11221 • ad4a7v@r.postjobfree.com • 703-***-**** Marketing Madewell, Project J.Crew Associate Group Inc. New York, NY Jul 2015 – Jun 2016

• Developed and executed social media campaigns for new product launches, new store openings, and brand partnerships while managing Facebook, Twitter, Instagram, Pinterest, and Google accounts and tracking growth.

• Identified and cultivated relationships with key influencers in order to increase brand loyalty, acquire new consumers, and drive in-store and online sales.

• Worked with PMG in driving and tracking new shopper volume, brand engagement, and performance growth. Public Relations Intern New York, NY Sep 2014 – May 2015 Max Mara

• Created and updated inventory on Fashion GPS in order to fulfill and track sample send-outs for editorial and celebrities.

• Assisted with seasonal mailings to editors and stylists in an effort to secure press coverage.

• Organized and updated press clippings in order to track editorial placements and media results and compiled monthly status reports into Powerpoint slides for SVP and entire communications team. EDUCATION

Columbia University New York, NY Jan 2016 – Dec 2017 School of Professional Studies

Fashion Institute of Technology, State University of New York New York, NY Aug 2011 – May 2015 School of Business & Technology

Bachelor of Science in Advertising & Marketing Communications, Minor in Economics SKILLS

• Ability to manage and collaborate within a cross-functional team

• Stakeholder management and engagement

• Strong organizational and time management skills

• Effective communication skills, both verbal and written

• Ability to manage multiple tasks and projects

• Experience working in Public Relations, Marketing, Customer Service, and Information Technology

• Agile Development Process

• Human Centered Design Frameworks & Design Thinking

• Bilingual: English & Korean

TECHNICAL SKILLS

• Microsoft Office Suite

• Google Suite Applications

• Google Analytics

• Monday

• Azure DevOps

• GitHub

• Trello

• Jira

• UXPin

• Occurus

ACTIVITIES

Volunteer Brooklyn, NY Jun – Nov 2018

Crossroads Juvenile Detention Center

• Relationally engaged with young people, under the age of 18, twice a week as they prepare to re-enter their communities. 2 of 2

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