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Salesforce Com Marketing Cloud

Location:
Irving, TX
Posted:
April 25, 2024

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Resume:

Name: Mirza Taha Ahmed Baig

Email: ad49q1@r.postjobfree.com

Phone : 405-***-****.

PROFESSIONAL SUMMARY

Over 6+ years of experience in IT industry with strong Object-Oriented Analysis, designing and programming technical skills which includes over 4+ years of experience as SFDC Administrator on Salesforce.com CRM platform in different business domains.

Certified Salesforce.com Administrator (ADM 201) with proficiency in Salesforce CRM and Force.com platform.

Extensively exposed to creating Objects, Field, Record Types, Workflows, Approval processes, Escalation rules, Assignment rules, Validation rules, Email services, Data Migration activities, Custom page layouts, Custom fields and other standard functionalities.

Have good experience in querying salesforce.com database using SOQL & SOSL queries using Force.com Explorer.

Good knowledge in understanding of Salesforce.com Governor Limits with an ability to optimize code to respect those limits.

Proficient in all Salesforce Administration tasks such as maintaining Documents, Libraries, Creation of Profiles, Roles, Users, Page Layouts, Email Services, Approvals, Reports, Dashboards, Tasks and Events

Implemented Salesforce Marketing Cloud integration, developed programmatic content in line with company business goals and customer experience objectives.

Administrator experience in Marketing Salesforce Cloud using both Classic and Lightning versions.

Experience in developing and maintaining email templates within Marketing Cloud.

Experienced in Sandbox Management (Like Refreshing Sandbox, Creating New Sandbox, Migrating code from one Sandbox to the other).

Good understanding of Software Development Lifecycle (SDLC) with expertise in Requirement Gathering, Analysis, Designing, Development and testing.

Expertise in using Eclipse IDE, Force.com and Site.com, Communities. Implementation of Salesforce.com Sales Cloud, Service Cloud, Marketing Cloud, Collaboration and Communities Cloud.

Experience in creating various Reports (Summary Reports, Matrix Reports, Pie charts, Dashboards and Graphics) and Report Folders.

Experience with Apttus WPA for workflows and approval processes along with CPQ matrices based on geo location and currency exchanges.

Used Capado for the Deploying the Metadata changes are deployed across environments in the sequence for the pipelines.

Proficient in Data Migration from Traditional Applications to Salesforce using Data Loader Utility, Data Extraction, Data Import Wizard and Data Export Wizard.

Used Flosum for DevOps purpose for various releases in the multiple environments.

Configured and maintain User Profiles, Role hierarchy, Sharing rules and Security Password policies.

Flexible, Enthusiastic and Project-oriented team player with excellent analytical skills to develop creative solutions for challenging Client needs

Superior analytical, troubleshooting, communication and presentation skills.

CERTIFICATIONS

Salesforce Certified Administrator (22033115)

PROFESSIONAL EXPERIENCE

Salesforce Administrator/ Business Analyst

Lucid Motors, Dallas, Tx January 2020– Till date

Responsibilities:

Provided tier 2 Technical support for Salesforce systems.

Experienced in working with clients to map out their existing business processes and providing system-based solutions that increase efficiency and reduce operating costs.

Experienced in Scoping Phase, Gap Analysis, Testing and implementation Phase.

Strong Requirements gathering experience using JAD Sessions & Conducting User Interviews, and preparing functional documents like Use cases, Software Requirements Specification (SRS).

Worked with different application developers for application deployment and error resolution.

Troubleshooted applications, third-party integrations, review and analysis of Salesforce debug logs and general errors.

Responsible for all the activities related to Data Management like updating using Data Loader, Data Import Wizard and uploading data in CSV files into Salesforce and for checking the correctness of the data.

Responded to user requests for assistance (Help Desk tickets; phone, email).

Using Jenkins for all the deployments we are performing.

Instructed users on correct system usage. Troubleshooted and resolve system issues.

Communicated with vendors to resolve system issues.

Created Users, Roles, Public groups and implemented Role hierarchies, Sharing Rules and Record Level permissions to manage sharing access among different users by configuring Salesforce.com.

Developed, tested, and implemented system changes, upgrades, and patches.

Maintained system configuration; for example: user accounts, project setup, data dictionaries, access provisioning, configuration changes.

Involved in Requirements gathering with multiple project managers, to better customize, and utilize the full functionality of the Salesforce.com CRM solution.

Worked directly with senior management to establish parameters for designing the system.

Worked on various SFDC standard objects like Accounts, Contacts, Leads, Reports and Dashboards to get Salesforce Configuration.

Involved in preparing the complete Documentation of Workflow for Salesforce.

Performed regular system monitoring and maintenance activities.

Work with vendors to install and configure application software on servers.

Created various Summary Reports, Matrix Reports, Pie Charts, Dashboards and setup Report Folders to authenticate users based on their profiles with permissions and Configured Salesforce.

Used different tools like Dataloader.io and demand tool for data exporting and importing.

Used Spanning back up tool for taking backup before and after deployment to monitor the application changes.

Maintained perfect documentation of changed we made for every deployment.

Environment: Salesforce.com CRM, Apex Classes, Lightning Components, Triggers, Controllers, Visualforce, lightning connect, Force.com, SOSL, SOQL, Data Loader, Dataloader.io, Demand tool, Spanning back up tool, workflow, Agile.

Salesforce Administrator / Business Analyst

Marriott, Tampa, FL May 2019 – January 2020

Responsibilities:

Created many Email Templates and Mail Merge Templates and was involved in doing the mail merge for different standard and custom objects in Lightning experience.

Interacted with various business team members to gather the requirements and document the requirements

Analyzed the scope of the Requirements and managed requirements to avoid scoop creep.

Used Service cloud to embed customer support directly into the Mobile app.

Salesforce.com Configuration and Design of Service Cloud, Sales Cloud and Force.com solutions, with an emphasis on Service Cloud solutions.

Worked on various Salesforce.com standard objects like Accounts, Contacts, Cases, Opportunities, Products, Opportunity Line Items, Leads, Campaigns, Reports and Dashboards.

Used Jenkins for extensible automation server for implementing continuous integration and continuous delivery.

Developed Workflow Rules, Time-Dependent Workflow Actions, Email Alerts and Field Updates.

Used Dynamic invoice plans for flexibility in customer billing process.

Developed rich UI using custom Cascading Style Sheets (CSS) in Visualforce pages and used Java Script for client-side validations.

Written SOQL, SOSL, Aggregate, Relationship queries in Apex classes, Triggers to retrieve optimized data from sObjects.

Developed Apex batch classes to archive chatter post and custom object interactions data daily and monthly basis.

Involved in Migrating the data from Oracle database to Salesforce application using Apex Data Loader.

When migrating from stage to production used the Ant Migration Tool for deploying in a scripting environment.

Implemented Sales cloud and incorporated the enhanced features as required to streamline the business process.

Used Lightning connect for Importing external data tables as external objects.

Used Data Loader for insert, update and bulk import or export of data from Salesforce.com Objects.

Created and customized record types to different pick list fields, links, related lists, and other components on page layout for Apttus AppExchange app in SFDC.

Involved in migration from Salesforce Classic to Lightning Experience, with reports and dashboards automatically viewable and inheriting all permissions and sharing settings defined in Salesforce Classic.

Created multiple projects to insert, retrieve and update the data from Marketing Cloud.

Development work is done using AGILE methodology with strict budget and timelines.

Involved in Entire lifecycle for many small projects including requirement gathering, Analyzing,

Designing, Developing, Testing, Staging, Release and End User Training for all the projects.

Environment: Salesforce.com CRM, Apex Classes, Lightning Components, Triggers, Controllers, Visualforce, lightning connect, Force.com, SOSL, SOQL, Sales Cloud, Service Cloud, Data Loader, Data Migration, ANT tool, Apttus, Dashboard, Marketing cloud, workflow, Agile.

Salesforce Administrator

Centene Corporation – St. Louis, MO May 2017 – May 2019

Responsibilities:

Developed Salesforce.com approval workflow for Account, Rate Change, Order and Price objects. Wrote various queries in generating reports using combination of custom objects and standard objects.

Created journeys and implemented marketing campaigns using Marketing cloud tools like Journey Builder, Email Studio and Automation Studio.

Worked on various Salesforce.com Standard objects like Accounts, Opportunities, Leads, Campaign, Events, Tasks, Contacts, Cases, Reports and Dashboards.

Performed administration tasks as needed, managing custom fields, Integration and data cleanup.

Involved in Security levels and privileges by customizing Salesforce.com Profiles and Roles.

Designed, developed, and maintained reports and multi-level dashboards in Wave analytics.

Used salesforce marketing cloud to create journey and sync data from salesforce CRM to Marketing cloud.

Estimating migration project efforts involved in Salesforce.com Application Setup activities and customized the apps to match the functional needs of the organization.

Created Custom objects, fields, according to the requirements of business, which are useful in the validation of entitlements. Created Custom Profiles to restrict the data access to the unwanted internal users.

Created Sales Cloud Force.com sites that reaches the existing functionality to new and external audiences in a secure authenticated way.

Created Roles, Public groups to loosen the data security so that the data can be shared among the users when needed.

Worked on Email-To-Case settings so that the emails can be created as Service Requests automatically and assigned to the associated internal user.

Implemented Service Cloud including Service Console, Customer Portal and Communities, Case Feed, Knowledge Base and Entitlements.

Extensively used Agile Scrum methodology to reach our business team goal by gathering day to-day requirements and building them using Force.com platform.

Used Congo composer in generating documents from any object and generated, reported

solutions for the client.

Created Visual force and HTML Email templates to be sent to the customers depending on the action they perform after they log into the portal

Work closely with sales management to inspect sales process quality and prioritize improvements.

Environment: Salesforce CRMForce.com platform, Apex Language, Visual Force, Data Loader, Agile Methodology, Lightning Components, workflows, dashboards, process builders, Aura Framework, Wave analytics, Marketing cloud, service cloud, sales cloud.

Education :

Bachelor’s in Information Technology from JNTU University Hyderabad, India.



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