Mahima Seth

ad49gi@r.postjobfree.com https://www.linkedin.com/in/mahimas1698/ +91-826*******

EDUCATION

University of San Francisco, San Francisco — MA in Professional Communications GPA - 3.94/4 Mithibai College, Mumbai — Bachelor of Mass Media GPA-8.33/10 EXPERIENCE

MastersBuddy, Mumbai — Marketing and Student Consulting Associate (February 2024 - Present)

● Direct social media strategy and content calendar development. Coordinate with SEO and performance marketing teams for optimized collateral deployment and ad performance refinement.

● Execute sales calls, counsel students on academic choices, and manage student application processes.

● Lead sales team, ensuring operational efficiency and timely document management. Sonali Jewelers, Cuttack — Digital Marketing Manager (February 2023 - January 2024)

● Developed and executed strategic plans for the company's mobile app, aligning it with overall business goals and objectives, resulting in 20%increased user engagement and 35%revenue growth in 2 months.

● Led cross-functional teams throughout the app development lifecycle, ensuring on-time project delivery, effective collaboration, and seamless integration of features while consistently meeting quality standards.

● Implemented quality control processes, conducting rigorous testing and debugging activities for high- performing and user-friendly app experience, resulting in positive user feedback and enhanced app ratings. AssetMark, Concord — Marketing Coordinator (July 2022 – February 2023)

● Coordinated across departments to provide the best solution to the sales team for communication with advisors and clients, and generated monthly collateral reports of all content from over 30 spreadsheets.

● Proposed and presented a communication strategy for bi-weekly advisor Bulletin and webinars for upcoming speaker series; increased advisor engagement and satisfaction by 25%.

● Created content and worked with third-party vendors for lead generation through e-mail, newsletters, whitepapers, etc., which led to the conversion of over 200 leads within 3 months. The Skyhill Group, San Francisco — Communication Consultant (March 2022 – June 2022)

● Developed and executed a comprehensive communication strategy for internal and external CEO communications; increased employee engagement by 40% and customer satisfaction by 25%.

● Wrote and created message maps, presentations, e-mail communications, and press releases to push positive corporate story-telling.

University of San Francisco, San Francisco — Social media ambassador, Media assistant, and Event Manager (March 2021 - May 2022)

● Captured and edited videos for the social media page of the University’s Recreational center, increasing engagement by 30% in the first 2 months.

● Media Assistant for the Master’s of Arts in Professional Communication Program; responsible for content creation for various social media channels, tracking and analyzing social media and web metrics and analytics, and coordinating with department leadership and contributors.

● Event management team member responsible for overseeing the seamless operation and execution of the COVID-19 vaccine center in collaboration with Kaiser Permanente, which administered over 1000 shots each day.

Paramount Industrial Equipment, Bhubaneswar — Marketing and Sales Manager

(June 2019 - December 2020)

● Acquired and maintained strong business relationships with assigned third parties (Vendors,agencies, and customers) to generate more business through a focused contact strategy.

● Enhanced brand awareness and met sales targets through outbound phone calls, email communications, face-to-face meetings, trade exhibitions, and other activities. ADDITIONAL EXPERIENCE

Brick Street Farms Early Ears Education Brands Unlimited CNN News 18 Heena Tours and Travels SKILLS

1. Marketing Strategy Development and Digital and Social Media Expertise 2. Sales and Lead Generation

3. Marketing Automation Platforms: Percolate, Seismic, Salesforce 4. Virtual Collaboration Tools: Global Meet, Excel, SharePoint, MS Teams 5. Research skills: Statistical Analysis (SPSS), User Experience (UX) Research, Quantitative and Qualitative Research, Media Analytics Proficiency

6. Compelling Storytelling for the best Content Curation and Creation 7. Strategic and Corporate Communication and Consulting 8. Graphic Design Tools: Photoshop, InDesign

9. Event Management - Awarded the Event Manager of the year award.

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