Barbara J. Bernard

Santa Cruz, CA

408-***-**** ad492q@r.postjobfree.com linkedin.com/in/barbara-bernard SENIOR PROJECT MARKETING MANAGER

Enthusiastic marketing professional with proven ability to manage projects in a fast-paced environment with experience in both Consumer and Enterprise. Highly skilled at relationship building with clients and across organizations and teams; exceptional writing, presenting, and interpersonal communication skills. Assist with workflow and assess needs, generate options, and implement solutions in collaboration with clients and stakeholders. Key skills include:

SEO Project Manager

Content Marketing

Community Events

Web & Collateral Content Development

Positioning & Messaging

Project & Program Management

Creative Product Naming

Product Marketing & Launch

Trade Show & Event Planning

Brand ID and Awareness

Package Creation

Photography & Video

EXPERIENCE

HP formerly Poly, Inc. (consultant), Santa Cruz, CA 09/2021 – 11/2023 Integrated Marketing Manager

Integrate and coordinate with production to kick-off projects

Develop timelines and assign projects to meet deliverables and due dates

Actively participate in status and team meetings

Multitask across teams, ensure quality, adherence to brand guidelines, voice/tone

Communicate with key stakeholders with ability to work independently Pure Storage, Inc. (consultant via Crawford Group), Mountain View, CA 02/2021 – 08/2021 SEO Project Manager

Integrate SEO practices across organic search channels - SEM, YouTube, etc.

Grow visibility online and attract the target audience

Actively participate in Zoom team meetings

Multitask across teams, and provide updates

Adobe (consultant via Crawford Group), San Jose, CA 08/2020 - 12/2020 Project Management for the Creative Cloud team.

Schedule XD Training Sessions

Implement and track projects using Trello and Air Table

Provided Tradeshow and Event support with digital experience Poly, Inc. (formerly Plantronics, Inc.), Santa Cruz, CA 05/2010 - 01/2020 Customer Experience Manager

Directed the Hollywood product placement program. Key product placements achieved.

Refreshed and Managed the Poly Gear store site to promote internal sales of promo items.

Increased sales on the Poly Gear store site by 25%.

Provided Tradeshow and Event support with a Customer Experience focus.

Assisted with local sponsorships, EBC, and smarter working tours.

Surveyed local EBC locations to improve our EBC and updated product displays.

Expanded the EBC tour schedule and increased number of tours by 10%.

Served as a key liaison for Community Events and Brand Awareness. Brand ID Program Manager, Plantronics, Inc., Santa Cruz, CA Conducted collateral audit to help streamline print production and lower cost.

Liaised with Agency of Record to update templates across business units.

Assisted with brand review and web refresh. Included new logo guidelines.

Updates the corporate brand guidelines and distributed globally. Marcom Manager, Plantronics, Inc., Santa Cruz, CA (contract) Supported members of marketing, project management and the launch team.

Liaised with Agency of Record on several packaging and copy pieces.

Reduced cost of packaging by 20% working with internal teams.

Provided direction on product photography and digital asset management. Logitech, Fremont, CA (contract) 08/2009 - 05/2010 Brand ID Project Manager

Provided marcom support and assist with packaging and brand guidelines.

Liaised with various print and design agencies. Print and color correction for packaging.

Vetted pieces through both brand and legal review.

Assisted with lifestyle and product photography. SanDisk Corporation, Milpitas, CA (contract) 10/2006 - 01/2009 Marcom Manager

Provided marcom support and assisted with collateral production, language translations, photo shoots and retail merchandising and packaging.

Supported trade show and events and updated both retail and OEM brand guidelines.

Managed various vendor and agency relations.

Plantronics, Inc., Santa Cruz, CA (contract) 06/2006 - 09/2006 Marcom Manager

Provided marcom support for the Office Contact Center group.

Assisted with user guide release and production.

Worked closely with production designers and outside agencies as well as translation into foreign languages.

Cisco Systems, Inc., San Jose, CA (contract) 04/2006 - 06/2006 Marcom Manager

Provided marcom support for the Customer Advocacy group. Assisted with Networkers Event as well as the Global Sales Meeting.

Micronas USA, Inc., Santa Clara, CA (contract) 07/2005 - 03/2006 Marcom Manager

Managed one employee and provided marcom support for the product marketing group. Revise content for the web site (intranet and internet).

Created marketing collateral, support training seminars.

Provided content and delivery of signage and promotional items. Supported various trade shows and events including CES.

ADDITIONAL RELEVANT EXPERIENCE

Marcom Manager, Sales Promotion Manager, Intel Corporation, Santa Clara, CA Senior Marcom Specialist, Chips and Technologies, Inc., San Jose, CA Marketing Communications Specialist, Proxim, Inc., Mountain View, CA EDUCATION

Bachelor of Arts (BA), Psychology major & minor in Special Education, SJSU San Jose, CA Associate of Arts (AA), Social Sciences Cabrillo College, Aptos, CA TECHNICAL SKILLS Mac & PC software programs including MS Office and Adobe Acrobat.

Contact this candidate