G A B R I E L G U T I É R R E Z
**+ years of experience concepting and developing award winning creative I’ve worked in Digital, Social, Traditional, and Alternative Media with a strong track record in managing teams of up to 12 creatives. I possess extensive experience in Health & Wellness, Pharma, Telecom, Retail,
Insurance, Beer, QSR, Financial, and Automotive, among others. My expertise spans various media platforms, to create impactful campaigns that resonate
with target audiences. With a deep understanding
of the evolving media landscape, I consistently deliver innovative and results-driven strategies to drive
brand awareness and engagement.
Gabriel Gutiérrez
ad48s2@r.postjobfree.com
gabrielgutierrez.online
Gabriel Gutiérrez
ad48s2@r.postjobfree.com
gabrielgutierrez.online
Freelance
Creative Director/Copywriter 05/23 to date
Conceptualization and execution of campaigns across various digital, social media, interactive, TV, radio, and print platforms.
Clients: Beautiful Beast, Notorious, Augustine, 270B, Elevance Health, among others.
Brands: Amazon, Avocados from Mexico, Cacique,
Guerrero, Gamesa, Sabritas, Al Capone and Medicare. Lopez Negrete Communications
CD 02/2021 – 5/2023
Lopez Negrete was founded in 1985, the agency
has grown to become one of the leading marketing
firms in the United States and the largest in Houston. Responsible for leading the creative team in charge of ideation and development of digital, social media, interactive, TV, radio, and print campaigns
for the national Bilingual Market.
Clients: Walmart Health and Wellness, Walmart
Financial Services, Walmart+ and Zales.
Richards/Lerma
Associate Creative Director 1/2017 –1/2021
Richards Lerma is a well-established advertising
agency known for its creativity and strategic approach. Founded by Pete Lerma and Stan Richards
from The Richards Group in 2002.
In charge of overseeing the creative team responsible for generating and executing ideas for digital,
social media, interactive, TV, radio, and print campaigns targeting the national Bilingual Market.
Clients: Metro by T-Mobile, Dr Pepper, Aguacates
de México, Clamato, Fridays, Cash America, MD
Anderson, Cancer Society, MoneyGram, Advance
Auto Parts, Ocean Spray, etc.
We Believers
Creative Director 05/2015 – to 12/2016
We Believers is an award-winning creative advertising agency with a mission to drive positive social
and environmental change through innovative
campaigns.
My responsibility was overseeing the creative team tasked with generating and executing ideas for digital, social media, interactive, TV, radio, and print campaigns targeting the national Market.
Clients: Charter Communications and Spectrum.
Lopez Negrete Communications
Creative Director 06/2010 – 04/2015
Leading the creative team in driving the ideation
and development of digital, social media, interactive, TV, radio, and print campaigns aimed at capturing
the attention of the Bilingual Market at both local and national levels.
Clients: Walmart, Verizon, Chrysler and various others Dieste
Sr Copywriter 11/2003 – 06/2010
Dieste as part of Omnicom, is a highly respected
advertising agency known for its innovative
and culturally impactful campaigns. Founded in 1995, the agency has continuously pushed boundaries
and challenged conventional advertising norms.
The agency's work is characterized by its creative excellence, strategic thinking, and the ability
to authentically capture the essence of various
cultures.
My responsibility was to craft compelling
and persuasive written content for various marketing materials, such as advertising campaigns, to engage the target audience, convey brand messaging,
and inspire action.
Clients: JCPenney, Titan Auto Insurance, Taco Bell, Pizza Hut, Pepsi, Bud Light, Doritos, Wrangler, Acción, Western Union, Hyundai, Cingular, AT&T, HP, Pine Sol, Armor All, Tecate and Heineken among others.
Education
Communications Sciences Bachelor Degree.
Universidad Nacional Autónoma de México.
Languages
Spanish and English
Awards
PERMANENT EXHIBIT at the Museum of Modern Art
in New York (MOMA).
SHORTLIST at Cannes.
GOLD at the New York Festival.
GOLD/BEST OF SHOW ADDYS.
BRONZE at FIAP
GOLD at AICP Awards.
GOLD at the Festival del Caribe.
WINNER AAF Mosaic Award.
SILVER at the Eagle Festival Awards.
BRONZE Eco Award.
SILVER/BRONZE EL Ojo de Iberoamérica
Gabriel Gutiérrez
ad48s2@r.postjobfree.com
gabrielgutierrez.online