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Social Media, digital, below the line, TV, Radio, Creative Director

Location:
United States
Salary:
$90,000
Posted:
April 24, 2024

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Resume:

G A B R I E L G U T I É R R E Z

**+ years of experience concepting and developing award winning creative I’ve worked in Digital, Social, Traditional, and Alternative Media with a strong track record in managing teams of up to 12 creatives. I possess extensive experience in Health & Wellness, Pharma, Telecom, Retail,

Insurance, Beer, QSR, Financial, and Automotive, among others. My expertise spans various media platforms, to create impactful campaigns that resonate

with target audiences. With a deep understanding

of the evolving media landscape, I consistently deliver innovative and results-driven strategies to drive

brand awareness and engagement.

Gabriel Gutiérrez

214-***-****

ad48s2@r.postjobfree.com

gabrielgutierrez.online

Gabriel Gutiérrez

214-***-****

ad48s2@r.postjobfree.com

gabrielgutierrez.online

Freelance

Creative Director/Copywriter 05/23 to date

Conceptualization and execution of campaigns across various digital, social media, interactive, TV, radio, and print platforms.

Clients: Beautiful Beast, Notorious, Augustine, 270B, Elevance Health, among others.

Brands: Amazon, Avocados from Mexico, Cacique,

Guerrero, Gamesa, Sabritas, Al Capone and Medicare. Lopez Negrete Communications

CD 02/2021 – 5/2023

Lopez Negrete was founded in 1985, the agency

has grown to become one of the leading marketing

firms in the United States and the largest in Houston. Responsible for leading the creative team in charge of ideation and development of digital, social media, interactive, TV, radio, and print campaigns

for the national Bilingual Market.

Clients: Walmart Health and Wellness, Walmart

Financial Services, Walmart+ and Zales.

Richards/Lerma

Associate Creative Director 1/2017 –1/2021

Richards Lerma is a well-established advertising

agency known for its creativity and strategic approach. Founded by Pete Lerma and Stan Richards

from The Richards Group in 2002.

In charge of overseeing the creative team responsible for generating and executing ideas for digital,

social media, interactive, TV, radio, and print campaigns targeting the national Bilingual Market.

Clients: Metro by T-Mobile, Dr Pepper, Aguacates

de México, Clamato, Fridays, Cash America, MD

Anderson, Cancer Society, MoneyGram, Advance

Auto Parts, Ocean Spray, etc.

We Believers

Creative Director 05/2015 – to 12/2016

We Believers is an award-winning creative advertising agency with a mission to drive positive social

and environmental change through innovative

campaigns.

My responsibility was overseeing the creative team tasked with generating and executing ideas for digital, social media, interactive, TV, radio, and print campaigns targeting the national Market.

Clients: Charter Communications and Spectrum.

Lopez Negrete Communications

Creative Director 06/2010 – 04/2015

Leading the creative team in driving the ideation

and development of digital, social media, interactive, TV, radio, and print campaigns aimed at capturing

the attention of the Bilingual Market at both local and national levels.

Clients: Walmart, Verizon, Chrysler and various others Dieste

Sr Copywriter 11/2003 – 06/2010

Dieste as part of Omnicom, is a highly respected

advertising agency known for its innovative

and culturally impactful campaigns. Founded in 1995, the agency has continuously pushed boundaries

and challenged conventional advertising norms.

The agency's work is characterized by its creative excellence, strategic thinking, and the ability

to authentically capture the essence of various

cultures.

My responsibility was to craft compelling

and persuasive written content for various marketing materials, such as advertising campaigns, to engage the target audience, convey brand messaging,

and inspire action.

Clients: JCPenney, Titan Auto Insurance, Taco Bell, Pizza Hut, Pepsi, Bud Light, Doritos, Wrangler, Acción, Western Union, Hyundai, Cingular, AT&T, HP, Pine Sol, Armor All, Tecate and Heineken among others.

Education

Communications Sciences Bachelor Degree.

Universidad Nacional Autónoma de México.

Languages

Spanish and English

Awards

PERMANENT EXHIBIT at the Museum of Modern Art

in New York (MOMA).

SHORTLIST at Cannes.

GOLD at the New York Festival.

GOLD/BEST OF SHOW ADDYS.

BRONZE at FIAP

GOLD at AICP Awards.

GOLD at the Festival del Caribe.

WINNER AAF Mosaic Award.

SILVER at the Eagle Festival Awards.

BRONZE Eco Award.

SILVER/BRONZE EL Ojo de Iberoamérica

Gabriel Gutiérrez

214-***-****

ad48s2@r.postjobfree.com

gabrielgutierrez.online



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