UMA MATURI

Flower Mound, TX 940-***-**** ad4860@r.postjobfree.com linkedin.com/in/umaturi behance.net/umamaturi EXPERIENCE

INDEPENDENT CONSULTANT Dallas, TX

Marketing Director / Art Director 2023 – Present

• Spearheaded and executed comprehensive communication strategies, branding and brand identities for diverse clients including Children's Lighthouse and c-suite professionals in B2B and B2C sectors.

• Developed visually compelling graphics and digital content for social media, sales presentations, creative campaigns, ensuring alignment with client objectives.

NEOVIA LOGISTICS Irving, TX

Creative Manager / Art Director 2022 – 2023

• Directed marketing efforts for global and national accounts in automotive, aerospace, industrial, and consumer sectors.

• Oversaw project lifecycles, ensuring brand guidelines were maintained across all customer-facing and internal operations.

• Led a cross-functional team in the redesign of the company website and update of the style guide, enhancing the consumer experience and brand perception.

• Collaborated with global teams and managed external agencies to shape effective marketing strategies. ATOS Irving, TX

Creative Design Manager / Creative Director 2018 – 2022

• Directed design and strategy for B2B deals, contributing to over $10B in value.

• Attended and contributed to pursuit strategy calls throughout the pursuit process.

• Managed end-to-end design processes for national and global enterprise accounts across multiple industries — Fintech, Technology, Insurance, Healthcare, Manufacturing, and Public Sector, enhancing account management and operational strategy

• Enhanced communication effectiveness and team productivity by conceptualizing and overseeing multi-channel marketing to support project launches and introducing efficient processes.

• Secured over $60M in new business, earning a North American customer excellence award for outstanding creative and strategic contribution.

CONSULTANT Dallas, TX

Web Designer / Art Director 2011 – 2017

• Successful track record at Fannie Mae, Verizon, Teladoc, Xerox, Kenneth Copeland Ministries, and Wasp Barcode Technologies by delivering high-quality web and campaign projects.

• Led the development campaigns and presentations, leading to improved business strategy and component library adoption.

• Handled project and brand management, market research, social media, web design, and SEO. Grew social media engagement by 30% YoY.

• Key player for 17+ product launches, improving brand standards, customer satisfaction and market presence in one year. Significantly Increased brand awareness and site traffic by over 200%.

• Designed Infographics that boosted Wasp Barcode Technologies organic search ranking through the hundreds of backlinks, driving more than 1M impressions per month.

JCPENNY Plano, TX

Art Director 2008 – 2011

• Responsible for concept, design, management, and implementation of key sections of corporate website.

• Closely worked with marketing and copywriting teams to unify branding across the website.

• Coordinated cross-departmental workflows, facilitating timely delivery of projects and seasonal campaigns.

• Led product launch campaigns and the creative direction for video shoots. EDUCATION

IOWA STATE UNIVERSITY UNIVERSITY OF NAIROBI

Master of Arts, Graphic Design. Ames, IA Bachelor of Arts, Design. Nairobi, KE KEY SKILLS

• Creative Software Proficiencies: Adobe Creative Suite, Figma, Canva, Generative AI tools, Microsoft Office, Google Slides.

• Web Design and Marking Proficiencies: Strata 3D, HTML, Wordpress, SEO, SEM (Google & Facebook), Teams.

• Project Management Software: SharePoint, Workfront, Asana, Salesforce, Basecamp.

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