Trina La Vake

Address: *** **** **** ******, *****, FL 32097

Phone number: 920-***-****

Email address: ad482j@r.postjobfree.com

Web: www.kickresume.com/cv/trina-la-vake/

Results-driven digital marketing manager with a proven track record of creating and executing successful marketing strategies. Possesses comprehensive knowledge of various digital channels, including email automation, social media, content marketing, and SEO. Skilled in analyzing data and optimizing campaigns to drive business growth. Excels at leading cross-functional teams and fostering strong client relationships. A creative thinker with excellent communication and project management skills. Exceptionally organized, adept at managing multiple tasks and projects simultaneously while maintaining a high standard of quality. Digital Marketing Manager

American Paper and Packaging

Developed and implemented a comprehensive digital marketing strategy that increased website traffic by 30% and generated a 300% increase in leads.

Utilized social media platforms, influencer marketing, and SEO techniques to enhance brand visibility and engagement, resulting in a 100% increase in social media followers and a 20% boost in organic search traffic. Managed end-to-end email marketing campaigns, including strategy, planning, content creation, and deployment, resulting in a 35% increase in email subscriptions.

Implemented personalized email automation based on user behavior, resulting in a 25% increase in email conversion rates. 2020 – present MILWAUKEE, WI

Account Executive

Cultivate Communications

Generated new business opportunities through proactive prospecting and networking activities, resulting in a 15% increase in the client base. Negotiated and closed contracts with clients, achieving an average renewal rate of 80%.

Developed comprehensive marketing plans tailored to clients' needs, resulting in a 20% increase in their brand visibility and customer engagement.

Monitored campaign performance and analyzed data to identify opportunities for optimization and enhance ROI.

Acted as the main point of contact for clients, addressing inquiries and providing exceptional customer service.

2018 – 2020 MILWAUKEE, WI

Website Account Manager

ARI Network Services

Conducted in-depth analysis of user behavior using tools such as Google Analytics and heat mapping software to identify areas for improvement. Collaborated with marketing teams to optimize landing pages, improve click-through rates, and enhance overall user journey. Implemented SEO best practices and optimized website architecture for improved search engine visibility.

Met regularly with clients to understand their business goals and translate them into effective website solutions.

2017 – 2018 MILWAUKEE, WI

PROFILE

WORK

EXPERIENCE

Marketing Specialist

Wilson Hurd

Created engaging and SEO-optimized content for the website, blog posts, social media platforms, email campaigns, whitepapers, and case studies. Collaborated with cross-functional teams, including sales and product, to ensure consistent brand messaging and a seamless user experience across all content touchpoints.

Developed and executed email marketing campaigns to nurture leads throughout the sales funnel, resulting in a 20% increase in lead-to- customer conversion rate.

Implemented marketing automation workflows to improve email deliverability and engagement, leading to a 15% decrease in email bounce rates.

2016 – 2017 WAUSAU, WI

Business Development Manager

Stevens Point Nissan

Managed a high-performing appointment setting team for sales and service of 5 members, consistently placing in the top 3 of the 27 store auto group.

Conducted regular training sessions to enhance communication skills, product knowledge, and customer service, resulting in increased customer satisfaction and repeat business.

Implemented a CRM system to streamline sales processes, track customer interactions, and identify areas for improvement, leading to a 30% improvement in sales efficiency.

Collaborated with the management team to develop promotional strategies, resulting in a 10% increase in lead generation and customer acquisition.

2012 – 2016 STEVENS POINT, WI

Marketing Automation

Platforms: Marketo,

Hubspot

Email Service Providers:

Mailchimp, Constant

Contact

HTML/CSS and Email

Template Design

EMAIL MARKETING

SEO and Keyword

Research

Social Media

Management Copywriting and Editing

CONTENT MARKETING

Adobe Creative Suite

(Photoshop, InDesign,

Premiere Pro)

Design Principles,

Layout, Typography Canva

CREATIVE

Web Analytics: Google

Analytics, Adobe

Analytics

Content Management:

Wordpress, Concrete

User Experience (UX)

Design

WEBSITE AND E-COMMERCE

Marketing Bachelor of Arts

University of Wisconsin

Dean's List President, Tri-Sigma Sorority, 2010 VP, Communication Club 2007 – 2012

WORK

EXPERIENCE

SKILLS

EDUCATION

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