Digital Marketing Director
Resume:
Martin A. Perez
Greensburg, PA *5601
ad47yr@r.postjobfree.com
Digital Marketing Director / Creative branding strategist levies expertise and enthusiasm across all touchpoints, providing proven marketing solutions. Professional Summary
• Emmy Award-winning Art Director, Addy Award Winning Creative Director
• Thorough knowledge of object-oriented analysis and design diagrams such as Use Cases, Class Diagrams, State Diagrams and Flow Chart Diagrams.
• Proficient in Hubspot, IRi/Neilsen, Facebook Ads, MS Office Suite, Wordpress, Hootsuite, Skype, Webinar/GoTo meetings, Market Track.
• Senior level knowledgeable in Google Analytics, SharePoint, Pardot.
• Goal oriented professional with superior analytical, communication, and presentation skills, excited and motivated to learn and apply new technologies. Professional Experience
Digital Marketing Director / Analyst / UI Designer M10 Brands 9/15 – present
• Responsible for gathering, analyzing, and documenting Business and Functional Requirements Documents in compliance with Clients’ mandates
• Served as liaison between the client and Development Team.
• Provide deep digital analysis and proven marketing solutions.
• Develop & deploy real time digital intake forms for ecomm & retail
• Provide UI Prototyping, Sketching using Azure & Sketch
• Develop and deploy digital and traditional marketing campaigns
• Place digital and traditional media buys
• Produce TV commercials and campaigns
• Develop creative brand identity
• Create and deploy social media content and campaigns
• Experienced CMS / CRM content campaign specialist
• Tag management for digital camaigns and content assets
• Led Sprint review sessions with both internal and external stakeholders and critically evaluate the Increment from multiple sources to develop logical recommendations.
• Assisted Product Owner to create and prioritize User Stories to create value for users.
• Provide UX services for lading page and new site design Senior Creative Director / UI Designer George Davison Studios 9/12 – 9/15
• Performed Gap Analysis to evaluate the current state and future state and offer solutions to bridge the gap.
• Assisted in the definition of done and the roll out of product roadmap (Spring Goal) across multiple releases by working with Product Owners and Development teams.
• Planed and facilitated internal functional design sessions involving both business and technical resources through wireframes, documenting business rules and created high-level interface designs.
• Managed and maintained all branding assets for six companies
- Provided marketing strategy to all new creative and digital campaigns
- Designed UI best practices sites sketching and using Photoshop
- Created digital content for email campaigns using Hubsopt Digital Creative Director / UI Designer Flying Cork Media 6/10 – 9/12
• Worked on organization-wide knowledge management initiatives
• Conducted user experience workshops, focus groups and usability studies for application development
• Designed wireframes and mock-ups to review with stakeholders and developers prior to implementation.
• Elicited requirements using techniques such as interviews, document analysis, requirements workshops, surveys, site visits, business process descriptions, decision tables, use cases, scenarios, business and workflow analysis.
• Critically evaluated information gathered from multiple sources, reconcile conflicts, decompose high-level information into details, abstract from low-level information to a general understanding, and distinguish user requests from the underlying true needs.
• Collaborated with technical and business stakeholders to elicit requirements
• Provided all creative brand strategy and marketing direction for clients on all direct and digital channels
- Managed creative team of web developers and designers, graphic artists
• and digital writers
- Provided UI design landing pages and mood boards Owner, Kickit Communications 10/02 - 6/10
• Owned multi-discipline branding design company
• Provided creative strategy and brand identity development services
• Conducted market research to assist with brand development
• Created, managed and maintained all client branding assets
• UI design developed through sketching and Photoshop Senior Analyst / Branding Consultant Adam Filippo & Associates 05/00 - 10/02
• Elicited requirements using techniques such as interviews, document analysis, requirements workshops, surveys, site visits, business process descriptions, decision tables, use cases, scenarios, business and workflow analysis.
• Documented requirements using tools such as lucid-chart, Visio and Balsamiq and engage stakeholders including software development to identify gaps and provide feedback.
• Proactively communicated and collaborated with external and internal customers to analyse information needs and functional requirements and deliver project artefacts as needed.
• Engaged in multiple initiatives simultaneously and work independently with users to define concepts.
• Engaged customers in understanding and analysing business needs and translating those needs into application and operational requirements.
• Led projects and coordinated group efforts for brand design
• Worked across multiple media channels, including print, television,
• signage and web
Education
B. A. Industrial Design & Graphic Design
Rochester Institute of Technology, Rochester, NY
Digital Skills / Certifications
Strategic Planning, Brand Management, Google Analytics, Email Marketing, Social Media Marketing, Ecommerce Marketing, Retail Marketing, Sketch Up, Azure, Certified media buyer, Media Planning, Adobe Creative Suite, Adobe XD, Adobe In Design, Mail Chimp, Microsoft Office, Powerpoint, WordPress, Hubspot, Swift-3D, Poser Form-Z, Strata 3-D, Front End Development, UI/UX Design, Adobe In Design, Typography, Photography, Adobe Premier, Adobe Photoshop, Adobe Illustrator, Page Design, Graphic Design, Layout, CMS speicalist, Adobe Tag Manager, Google Tag Manager, Senior Design Level Direction & Leadership, HTML, Mood Boards, Protyping, Agile Scrum
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