Customer Marketing Director

Robert E Miller

Marketing Executive

Superior marketing communications and brand communications pro with experience leading cross-matrix teams to create innovative, data-supported, subscription retention solutions. Proven success orchestrating integrated strategic plans to convert opportunities into revenue growth and audience recapture initiatives.

Email: **********@*****.*** Phone: 570-***-****

Location: Shavertown, PA 18708 Profile: inkedin.com/in/remiller15/

SKILLS

VOC – Customer Research - Media/Campaign Planning - Subscription Generation - Email Campaign Analytics - ROI/KPI

Retention Marketing - Strategic Development - Customer Journey Mapping - CRM Action Planning - Matrix Team Leadership

Budget Management - Lead Generation - Forecast Modeling - Agency & Vendor Management - Performance Digital Marketing

WORK EXPERIENCE

DIRECTOR OF MARKETING 06/2019 - 02/2024

Top Notch Distributors, Inc., Honesdale, PA

oImproved customer retention by 17% by launching TND Rewards, an industry-first customer recognition/loyalty program.

oAchieved 52% increase in customer email open rates over 12-month period through structured A/B Testing strategy.

oPiloted standardized segmentation program which, along with new targeted messaging, boosted promo responses by 24%.

oDelivered 178% growth E-store revenues through new digital strategies and targeted email marketing campaigns.

oDrove 50% increase in website usage in 18 months through SEO/SEM, on-site promotions, social pushes, and customer UX.

oGenerated 6MM+ media impressions for TND’s automated robotic order picking PR campaign (TV/Web/Print/Social).

oOrchestrated cooperative marketing initiatives with supply chain partners to generate new cross sell/up sell opportunities.

oManaged photography and design team to create more than 25,000 product, lifestyle, and event images for web/asset use.

oCollaborated with national sales managers to formulate a cohesive brand presence at 25 industry shows and regional events.

INDEPENDENT CUSTOMER MARKETING & ANALYTICS CONSULTANT 05/2018 – 06/2019

R.E. Miller Consulting, Shavertown, PA

oPositioned clients for success by delivering market insight and direction to corporate sales, marketing, and finance executives.

oEnhanced subscription acquisition efficiencies by identifying high-opportunity customer targets via multi-point indicators.

oReduced strain on existing employee base by engineering and deploying automated sales performance analytics dashboards.

oStrengthened corporate sales presentations by translating numeric performance data into “sell stories” for territory managers.

DIRECTOR OF STRATEGIC MARKETING & BUSINESS ANALYTICS 02/2015 - 01/2018

Times-Shamrock Communications, Inc., Scranton, PA

oRevitalized sales and customer satisfaction levels by creating a unified brand identity and corporate marketing strategy for TSC’s national B2B and B2C products and services.

oSteered the development and staffing of the Business Analytics department allowing for enhanced corporate decision-making.

oDefined subscriber segmentation and VOC research projects to structure action plans generating $2.5MM in add-on revenues.

oSpearheaded the “Times-Shamrock Works for Me” Retention Marketing program growing new cross-product sales by 12%.

oAligned the Digital Content and Online Sales Teams in redesigning the company’s four core websites and customer interaction platforms delivering a 47% increase in digitally-sourced product revenues.

SENIOR DIRECTOR OF MARKET PLANNING & ANALYTICS 04/2013 - 02/2015

Rodale, Inc., Emmaus, PA

oExceeded market projections and rate-base (advertising sales) guarantees for all Rodale periodical products.

oHeaded a team of four marketing analysts to produce monthly sales, revenue, and expense forecasts, accurate to withing 3%.

oSlashed agency expenditures by $500,000 annually while maintaining service delivery levels through renegotiated contracts.

oExpanded the audience of Rodale’s lifestyle-based product line by 98% through the implementation of a 3-year strategic plan.

oEngaged the Advertising Sales Team to capture cross-sell segments by crafting Rodale’s “Big Time” consumer marketing story.

DIRECTOR OF CONSUMER MARKETING ANALYTICS 03/2010 - 04/2013

Rodale, Inc., Emmaus, PA

oLed the newly created Consumer Marketing Analytics Group and mentored the team in using MPMW modeling and integrated data to drive ROI across 26 new business, retention, and subscription gift sources.

oAchieved a variable contribution margin of $30MM by identifying and developing segmented audience streams.

oFacilitated corporate strategic planning by hypothesizing “what-if” business scenarios for new marketing initiatives, product launches and business source shifts and presenting the associated ROI analyses to corporate leadership.

oArchitected primary and reserve customer acquisition/renewal plans ensuring subscription and revenue goals were reached.

CONSUMER MARKETING/RETENTION MANAGER 03/2004 - 03/2010

Rodale, Inc., Emmaus, PA

oGenerated 25% subscriber/audience growth through co-promotional marketing strategies with advertisers/manufacturers.

oBuilt multi-point customer retention programs which increased repeat sales by more than 22%.

oIncreased Rodale Sports Product promotional assets by 75% (direct mail, package inserts, contests, newsletters pop displays).

oConducted segmentation research and targeted A/B testing to create successful Age/Gender/Purchase History promotion plans.

EDUCATION

BACHELOR’S DEGREE – BUSINESS ADMINISTRATION/MARKETING

Franklin & Marshall College, Lancaster, PA

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