**** – present

Founder & Creative Director, Big Word of the Day

Shane DeRolf brings more than 25 years of publishing, television production and executive leadership to his role as founder and Creative Director of Big Word of the Day (BWOTD), an innovative, evidence-based digital learning company that has been shown to significantly improve the vocabularies of young children. The impetus for creating BWOTD was to reduce the Word Gap in America by providing teachers, parents and children with a fun and engaging program that uses books, songs, animation and dance to quickly improve the vocabularies of young children

Because vocabulary is the foundation of literacy, by improving the vocabularies of children, BWOTD better prepares kids for success in both school and life: https://bigwordoftheday.com/preschool 2007 – 2013

Founder & Creative Director, Big Green Company Inc. Prior to BWC+, Shane was the founder and Creative Director of Big Green Company Inc., producers of Big Green Rabbit, a four-time regional Emmy® award-winning children’s preschool television series that aired on PBS from 2008-10. The goal of Big Green Rabbit was to get preschoolers up and off the couch, dancing and burning calories in an effort to reduce childhood obesity, the #1 health problem facing kids in 2007 and beyond. Shane served as the Creator, Executive Producer, and Head Writer on Big Green Rabbit 1995 – 1997

President, Random House Entertainment

Shane served as president of Random House Entertainment, where he wrote the best-selling children’s book, The Crayon Box That Talked, which has sold over two million copies to date, and produced The Crayon Box, a preschool children’s television series in national syndication. In addition to his passion for creating engaging content for kids, Shane's zeal for social justice and education has led him to produce award-winning long-form television programming and short-form PSA's for the Ad Council, including The Crayon Box That Talked, and the Emmy nominated Watts On Your Mind, which remains the largest national children's communications campaign in the history of the Ad Council and EPA. The Crayon Box That Talked PSA: https://vimeo.com/manage/videos/575549025 Testimonials

This work makes an important contribution to our efforts to build bridges of communication, understanding, and respect among children of diverse racial, religious, and ethnic groups...I salute you for your efforts to promote peace and racial harmony.

---Bill Clinton, President

Results that will surprise and delight you. I find the creativity and ingenuity coupled with common sense irresistible.

--Dr. Richard Steckel, Author, Filthy Rich and Other Non-Profit Fantasies Shane DeRolf ad47dc@r.postjobfree.com Tel: 303-***-**** As a new campaign, Americans for National Parks was looking for a cutting edge feel that could 'cut through the morass of other environmental groups and get people interested." Shane DeRolf delivered -and then some!

--Jennifer Coken, National Campaign Director, National Parks Conservation Association Rarely have I seen at the Ad Council such widespread enthusiasm and appreciation for a piece of work.

--Eva Kasten, Executive Vice President, The Advertising Council

...unanimous chorus of praise for the brilliant artistic creativity.

--Karen McGill Lawson, Executive Director, Leadership Conference Education Fund 1993 - 1995

Executive Vice President & Creative Director, World POG™ Federation Shane was a co-founder and served as the Creative Director of World POG™ Federation, the marketing company that transformed an idea into an international toy phenomenon with sales of more than $175 million in two years.

As part of the Executive Committee, Shane’s responsibilities included Strategy, Marketing, Product Development, and Global Licensing---which was the most profitable division in the company. He also managed a staff of 24 highly creative people.

Shane also served as the team leader when negotiating licensing deals with Mattel, Disney, Hasbro, and many others.

1991 - 1992

Creator & Executive Producer, Zazoo U, Fox Kids Network Shane began his career in children’s television by creating the groundbreaking and critically acclaimed Zazoo U for Fox Kid’s Network in 1991. As a result of his work on Zazoo U, Shane was asked to conceive and lead the branding effort for the young network that helped it become the #1 children’s television network in the world. Summary

Shane’s extensive body of work has caught the attention of such publications as the Los Angeles Times, Boston Globe, and U.S. News and World Report, which wrote that with Shane DeRolf, "a single, eccentric imagination is clearly at work."

Shane has the unique ability to communicate complex ideas and issues in simple and understandable ways that inspire people of all ages to action. He also has an unwavering passion for better preparing America’s youth for success in school and life.

Shane is a best-selling children’s book author with sales of over 2MM copies worldwide and is an 11-time regional Emmy award-winning writer, producer and director. He also is a recipient of the Partners in Public Service Award of Excellence from the National Broadcast Association. References available upon request