Geoff Carroll

ad47bf@r.postjobfree.com• 714-***-****

LinkedIn • Los Angeles, CA

Head of Marketing & Product Innovation

Results-driven, strategic Chief Marketing Officer with 15+ years of experience leading successful marketing campaigns. Exceptional ability to execute innovative marketing strategies that drive brand impact, Consumer engagement, and drive growth phase of Brands. Highly versatile in Marketing Strategy, Digital & Social Marketing, Product Marketing, and Partnerships across Tech, Entertainment, Lifestyle Brand and Consumer Products. Successful track record in growing start-ups and mid-size companies, as well as hyper-growing large brands such as Call of Duty. Driving culture and retention, with duality to rapidly innovate both Global Marketing + Product teams.

Areas of Expertise

Consumer + Product Marketing

Brand Strategist, PR, and Creative Direction

Performance Marketing and Acquisition

Licensing & Consumer Products

Partnerships + Business Dev.

Content Marketing + Storytelling

Global Marketing & Franchise Plans

R&D Innovation and Greenlight

Web 3, Blockchain + AI Marketing

Accomplishments

Go-to-Market: Orchestrated the launch of Call of Duty: Black Ops & Modern Warfare, resulting in the most successful entertainment releases in history, With record-breaking digital content sales of 10M+ within just four weeks, generating $650 million in its first week. Built 20MM+ social communities, leading Strategy + Partnerships winning industry awards.

New Brands: Established a highly successful Kids and CPG Brand, achieving $200+ million valuation and employing a team of over 100 individuals. Led by Digital, Influencer, Video and organic marketing initiatives. Directed all aspects of consumer marketing, product marketing, licensing, and insights, ensuring the brand's continued growth and global presence.

R&D + Product Innovation: Led R&D, Design, and Product Marketing, authoring dozens of patents in consumer product industry, Managed strategic development of IP resulting in multiple Brand acquisitions, and growing Brand to #1 in Category.

Career Experience

SPACE RUNNERS Sep 2022 – 2023

Chief Marketing Officer Fashion Tech & eCommerce

Evolved from a digital-only, new IP to recognized destination for high profile fashion collabs. Secure Brand and Agency partnerships for promotion, and oversee collaborations with luxury brands. Manage a worldwide content marketing team across US, Asia, and EUP for performance and acquisition marketing, creative development. Community expansion & industry press, celeb + sports talent.

Revamped brand positioning for Luxury and Lifestyle exclusive drops and Membership clubs resulting in increased brand recognition and customer engagement. Focus on high-value, highly curated apparel and footwear drops with loyalty rewards.

Established Balmain Paris as the first premium brand partner featured Vogue and Paris Fashion Week, leading Social + PR.

In a down market, sold out thousands of $2,000+ footwear collection, generating over 20,000 wait-list registrations from 16 countries through strategic social media, influencer, and in-person activations. Resulting in partner renewal for 2nd 2023 drop.

Applied focused marketing and engaging content to grow the social community to over 500,000 members across IG, X, Tik Toc.

Secured over 100 media features in Vogue Business, Forbes, HYPEBEAST, Business of Fashion, High Snobiety, and other influential publications for product launches, establishing the brand as a recognized authority in the luxury fashion industry.

ENFORCEABLE, Mountain View, CA Dec 2021 – Jul 2022

Chief Executive Officer IP + Creator Licensing

Developed and executed strategies to drive consumer engagement and participation in web 3 events. Established partnerships with industry influencers and organizations to enhance the visibility and reach of the product. Mentored and supported artists and creators on leveraging blockchain technology for intellectual property management.

Created and launched a SAAS solution for creators and artists, enabling them to license and distribute their intellectual property.

Spearheaded a successful seed round fundraising effort, securing funding from venture capital investors.

Integrated an IP and copyright layer into blockchain and smart contracts, ensuring protection of intellectual property rights.

RANIR, A PERRIGO COMPANY, Buena Park, CA [Acquired Twice Private Equity + CPG] 2013 – 2021

GM/Head of Marketing 2020 – 2021

Oversaw the development of new products, licensing, and consumer marketing for Firefly + REACH, head of West Coast office. Analyzed market trends and made data-driven business decisions using IRI, Nielsen, and syndicated trend insights. Launched social media marketing efforts to raise brand awareness and engage target audiences.

Designed and planned go-to-market for a premium, innovation DTC brand with Red Antler, a top product design firm.

Secured private equity and strategic investor funding for Firefly Kids HBA brand growth, including Grand Rapids CPG acquisition.

Led the Firefly Kids HBA brand from a single product to a category leader with revenues in excess of $200 M, surpassing three of the largest CPG competitors with massively larger budgets and teams.

Chief Creative Officer/Head of Marketing 2018 – 2019

Led integration into a larger personal care business. Led Sales materials and category management strategy for omni-channel launches, improving product reviews and advocacy. Led creative services and design departments for visually appealing marketing.

Spearheaded global licensing partnerships with Disney, Universal, Hasbro, Mattel, WB, Star Wars, Marvel, Sega, and Spinmaster, increasing brand visibility and revenue.

Developed and prioritized an IP portfolio successfully beating P&G, contributing to the filing of 20+ global patents and the creation of 3 year IP roadmap, and expansion from one category to five. Including premium price points $20+.

Delivered innovative, high-quality products on time through effective product development & greenlight process.

Nominated for Licensed Product of the Year for product innovation and commercial success. Serving as Creative Director.

Chief Marketing & Innovation Officer 2013 – 2017

Constructed Brand Positioning for new brand focused on core benefit of Healthy Habits. Implemented advertising campaigns that increased parent conversion and child appeal. Leading internal content + design team, selecting new Media + PR partners. Oversaw the effective private equity investment, delivering a smooth and profitable expansion. Highly innovative Influencer + Sales strategies that led to a substantial increase in revenue. Expanded brand beyond US to Europe, LATAM, ANZ and Canada, building global team.

Established Firefly as the #1 child's oral care brand with over 100% growth.

Increased business revenue from USD 50M to over USD 200M within a set timeframe.

ACTIVISION BLIZZARD, Santa Monica, CA 2005 – 2013

Sr. Director of Marketing: Call of Duty / Partnerships & Licensing 2011 – 2013

Led and executed global marketing campaigns for the Call of Duty franchise, resulting in increased market share and acquisition growth. Managed the licensing process for the Activision portfolio, ensuring proper and profitable use of brand assets. Integrated branded entertainment strategies across diverse platforms, enhancing brand exposure and income.

Established and maintained a dominant leadership position for the franchise in the console game market, surpassing competitors by a ratio of 2:1. Pioneered persistent year-round roadmaps with downloadable content + micro-transactions.

Led 5-year Global Franchise Strategy plans including expansion, media, and P&L roadmaps, presenting to CEO + COO

Built new Licensing & Partnership organization, leading external Partner deals, resulting in over $60 M in partner support.

Global Brand Management [Associate Senior Brand Manager] 2005 – 2011

Created and implemented comprehensive consumer media campaigns, including all video, experiential, creative direction, digital, website, and viral marketing, resulting in top-quartile consumer and entertainment goods creative. Co-marketed and collaborated on downloadable content with Sony, Microsoft, and Nintendo, top gaming console manufacturers.

Rallied a team of 30+ people to launch Call of Duty: Modern Warfare 2 and Call of Duty: Black Ops, resulting in the largest entertainment launches in history.

Increased sales by 40% year-over-year,growing Call of Duty from a top game to a leading Entertainment franchise

Established the largest gaming social media community, collecting over 10 million fans from start and encouraging viral sharing and user generated content.

Additional Experience

PRODUCT MANAGEMENT: ADTECH: FLYCAST [ACQUIRED CMGI] SAAS: XTIME [ACQUIRED COX AUTOMOTIVE]

EBAY, Corporate Strategy Group

DELOITTE CONSULTING, Management Consultant awarded Top 10% performance for 3 years

Education

Master of Business Administration in Marketing, Strategy, Entrepreneurship

Kellogg School of Management, Nationally Ranked Top 2 upon graduation

IESE Barcelona, Spain Semester Study – Focus on Creative & Content Marketing

Bachelor of Arts in Economics, Northwestern University

Affiliations & Memberships

National Association of Marketers (ANA) contributing Member Cannes Lions Board Advisory Board: LA’s Röckenwagner

Technical Skills & Stack

Design & Productivity: Figma, Miro, Loom, Slack, Jira. AI & Creative: Midjourney, Chat GPT, Jasper, Canva, Adobe, Keynote

Consumer + CRM: Tools & Ads Tik Tok/X/Insta/Google/Facebook; Hubspot CRM, CoPilot, Constant Contact

Community & Social: Influencer + UGC Tools, Twitter Spaces, Discord, Telegram. ASO/SEO: Apple & Google Play + Attribution

Contact this candidate