Caroline Blanca Kenney

Medical Aesthetics: Spa Management + Business Development +

Digital Media Marketing + Project Management

*** * ****** ******,

Chicago IL, 60642

626-***-****

ad478q@r.postjobfree.com

EXPERIENCE

Chapter Aesthetic Studio Chicago, Aesthetic Advisor May 2023 - Present

-Educate patients on customized solutions through comprehensive treatment plans including facial and body treatments and home care, product-based regimens

-Utilize financing options (Ally), membership advocacy (The Circle), and proven results via digital complexion analysis to create a loyal client base

-Promote services and brand through sales and marketing techniques to drive new patients including but not limited to referral program, social media, and community events

-Consistently meet and often exceed individual key performance metrics (i.e., sales, retail, rebook, retention goals)

-Educate all non-members as to benefits of The Circle, our Chapter membership program, and consistently reinforces benefit of membership to current members

-Develop long-term relationships with guests to ensure guest receives the best, most comprehensive care from Chapter

-Conduct direct phone calls and email reach outs to guests with retention opportunities with the goal of scheduling them for in-studio appointments

-Maintain accurate and timely written and photo documentation for each patient interaction

-Assist in scheduling appointments, checking-in and checking-out patients, and responding to new patient leads via email, text, or phone

-Represent Chapter Purpose and Values in all circumstances milk + honey Chicago, Asst. General Manager

April 2022 - May 2023

-Manage all departments + spa protocols & business flow; enter and edit new and existing employee schedules, adjust time clocks, monitor schedules, & overtime

-Manage the interview process for staff positions, hire candidates, and determine staffing metrics; schedule training and monitor progress for new hires

-Monitor all reports, check for accuracy, resolve issues that affect closing numbers, track day end reports (Calculate and update business goals: monthly KPIs + Performance Objectives)

-Maintain brand facility standards; assist General Manager with maintenance and improvement in coordination

-Take initiative on client survey, manage contact for scores that need to be investigated, and troubleshoot any issues that may affect client experiences; address on-site client issues in real time + remedy client recoveries

SKILLS

-Sales: Strategic Business

Development

-Medical Aesthetics: Med

+ Spa Management

-Project Management:

Six Sigma PMP

-Marketing: Social Media

+ Brand & Digital Media

-Data Analysis: KPI +

B2B Management

LANGUAGES

English: Native Fluency

Spanish: Working

Proficiency

-Laise contact of all in-store marketing initiatives, including promotions, collateral, and communication with staff

-Manage retail ordering, create purchase orders, receive products, perform monthly counts and merchandise all retail + backbar (introduce new retail items and lines to staff; train as necessary, monitor retail transactions and employee allocation to ensure accuracy)

-Create and track internal monthly contests for all departments, + coordinate and attend all department-specific meetings

-Demonstrate the calm ability to multitask in a high-pressure environment, + assist in working the concierge desk, forecast schedule, identify problems and solve proactively

-Carry extensive knowledge of all aesthetic services, products, & technological advancements within spa as well as within surrounding businesses in the industry. SpaDerma Chicago, Project Coordinator

July 2020 - March 2022

-Managed all ongoing projects as assigned by Director of Business Development

-Maintained & implemented all website updates via SquareSpace and WordPress, managed software transitions (Millennium to Boulevard), configurations & transcriptions.

-Maintained/updated inventory changes within online shops via Ecwid/Shopify, & tracked monthly KPIs within various data input trackers.

-Managed all reporting indexes, including/not limited to: Provider Performance Summaries,Weekly/Quarterly Call Trackers, Online Shop Metrics, Review Trackers, & updated all business development reports accordingly.

-Maintained provider schedules across 4 locations throughout greater Chicagoland, remedied booking errors, maintained outbound/inbound guest phone calls & attended to guest inquiries within HQ offices & front desk.

-Partnered with Marketing Team on all monthly spa promotions, graphics, call to actions, & written copy.

-Tracked/compared Annual Gross Returns & ROI to strategize promotions & future campaigns.

-Liaised + responded to all ad478q@r.postjobfree.com emails, Yelp, Google, Groupon, and varying platform reviews.

-Processed and fulfilled product orders via QuickBooks with partner accounts, performed monthly inventory control, and liaised with distributors to ensure even counts (in partner warehouse).

-Carried extensive knowledge of all medical aesthetic services, products, & technological advancements within spa as well as within surrounding businesses in the industry.

-Conducted quarterly market research on medical aesthetics industry within greater Chicagoland

& partnered in leading new business development initiatives. Trump Intl. Hotel & Tower Chicago, Asst. Director of Spa & Fitness

January 2020 - June 2020

-Assisted Spa & Fitness Director with daily/weekly operational and administrative duties.

-Led & attended daily Corporate Operational Meetings, reported Spa & Fitness center's KPI/ROI/Budget Reports and partnered with Hotel GM to meet client sales goals.

-Implemented, enforced and exhibited Forbes 5 Star standards in all Spa & Fitness center SOPs.

-Collaborated with Operations Manager in all training, on-boarding, hiring and interviewing processes for new and existing spa associates.

-Organized & maintained Spa & Fitness center's daily SOPs + created new operating procedures.

-Maintained & scheduled Spa & Fitness center's appointment bookings, managed front desk incoming/outgoing calls, & managed retail boutique/inventory.

-Worked alongside hotel executives and met with Hotel General Manager to accomplish new Spa

& Fitness Center goals.

-Fostered a positive and efficient working environment & empowered fellow spa associates to exhibit Forbes 5 Star hospitality standards.

-Ensured client satisfaction, intuitive CRM, oversaw guest experiences, coordinated appropriate follow up with dissatisfied clients & greeted said challenges with diplomacy and professionalism. Ma Maison de Beauté Beverly Hills, MedSpa Spa Office Manager

October 2018 - January 2020

-Attended to all Spa/Office maintenance & management needs.

-Planned and facilitated spa promotional events, organized celebrity influencer collaborations, and managed client networks.

-Managed team of medical aestheticians, nurse injectors (NP/RN/PAs), massage therapists, and other service providers.

-Created and maintained all provider schedules, managed appointment bookings, answered all guest phone calls and attended to all guest inquiries.

-Liaised between all clients, product/brand reps, and various partner accounts (fostered positive working relations with reps + local vendor network)

-Oversaw, facilitated and organized private label product launches.

-Maintained spa image via brand management & social media marketing (via IG, Facebook, LinkedIn, Real Self).

-Maintained prospective/current brand developments and planned various PR & marketing initiatives.

-Placed product orders, performed monthly inventory control, greeted/assisted guests & managed spa’s front/back of house general activity.

Rejuvenate Medical Spa Los Angeles, Digital Media + Marketing Specialist

February 2018 - July 2018

-Managed all digital media marketing though various social media platforms (via IG, Facebook, RealSelf, Squarespace, & Mind and Body)

-Managed RMS (retail management systems) & online brand presence (via Yelp, Trip Advisor and Real Sel), + maintained healthy 3rd party customer relations

-Managed all PR, SEO, and various B2C related initiatives

-Performed appointment bookings, assisted in creating spa schedules, helped plan PR + Influencer events, answered guest inquiries via phone call + at desk. EDUCATION

Loyola University Chicago, Chicago — BA in Communications: Marketing

& Ethnography

August 2012 - May 2016 GPA: 3.4

-Relevant Coursework: Project Management, Marketing, Ethnography, Data Analysis, Social Media/Brand Management, Liberal Arts

-Additional Studies: Art History, Music Theory & Composition

-Honors: Dean’s List Student

-Organizations: National Society of Collegiate Scholars Alumna & Phi Sigma Sigma: Philanthropic Sorority Alumna

Contact this candidate