Donna Z. Sirounian

Garden City, NY; ad46tp@r.postjobfree.com

Cell: 623-***-****

SUMMARY

Forward-thinking branding expert and creator of story-driven content with 15+ years of experience. Strategic internal and external communicator, compelling social media driver, and tech savvy marketer.

EXPERIENCE

Marketing & Development Director, St. Nersess Armenian Seminary, Armonk, NY, 2012 – present

Articulate persuasive newsletters, press releases, and social media which has increased the donor base by 150% and revenue by nearly $1 million.

Actively contributed to and edited a large grant proposal winning a $1.245 million grant by the Lilly Endowment.

Consistently outperform industry standards for open rates and website analytics.

Collaborate and lead cross functionally to achieve fundraising goals and develop innovative marketing collateral.

Regularly review financial performance against targets, adjusting strategies as needed.

Founder, The Zabelle Group Marketing Consulting, Garden City, NY, 2008 – present

Crafted engaging and successful marketing campaigns which helped client become the #1 Pottery Studio on Long Island.

Created and directed a welcoming website to drive business and increase customer base by 300%.

Foster and inspire an environment supporting creativity and innovation.

Develop and maintain a strong company narrative.

Marketing Director, Integrated Medical Services (IMS), Phoenix, AZ, 2008 - 2012

Influential and cost-effective marketer for large multi-specialty medical organization to gain a competitive edge in the Phoenix-metro market.

Increased patient base by launching the IMS brand, a new website, and all public relations.

Developed a clear and compelling company vision with input from the CEO and other senior leaders.

As the marketing liaison to the Arizona Marathon, raised tens of thousands of dollars for the Leukemia & Lymphoma Society.

EDUCATION

Rutgers University, Newark, NJ - Master of Business Administration (MBA), Graduate School of Management

Lafayette College, Easton, PA - Bachelor of Arts, Government and Law

SKILLS

Active volunteer and leader in local community

Highly skilled editor and proofreader

Exceptional verbal and written communication and content creation skills

Creative problem solver

Advanced knowledge of WordPress, Constant Contact, Mail Chimp, Microsoft Word, Excel, Power Point, Publisher, Outlook, DonorPerfect, Breeze

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