DAVID HENDERSON

***** ******** *** · 909-***-****

ad466m@r.postjobfree.com

Results-driven executive with decades of experience leading teams and driving growth in diverse industries. Proven track record of delivering exceptional results for both small businesses and Fortune 50 companies. Skilled in operational optimization, sales strategy, and data-driven decision-making. Adept at building high-performing teams and fostering a culture of innovation. MBA graduate with a strong foundation in business management and strategic leadership.

EXPERIENCE

2018 – PRESENT

PRESIDENT OF SALES & OPERATIONS, PURRFECT AUTO

• Directed business development for 2 physical locations and the online sales department, overseeing all aspects of sales and operations.

• Achieved consistent annual revenue growth of 15-20% in a multi-million dollar enterprise through strategic planning and execution.

• Implemented a comprehensive overhaul of the vehicle inspection report, resulting in a 9% increase in profit per car, higher customer satisfaction ratings, and larger average repair orders.

• Successfully introduced a CRM software platform, resulting in a remarkable 32% increase in customer return frequency and retention.

• Expanded inbound calls by establishing and optimizing a robust social media presence across platforms including Google, Instagram, Facebook, and YouTube.

• Saved tens of thousands of dollars by negotiating lower prices for equipment purchases and conducting regular reviews of vendor contracts, optimizing cost- efficiency.

• Developed and implemented a parts return policy, resulting in a 9% reduction in losses from un-returned parts.

• Conducted rigorous cost-benefit analyses on prospective equipment purchases to ensure optimal return on investment (ROI).

• Conducted quarterly database analyses to identify shifts in consumer behavior, warranty issues, and geographic shifts in the customer base, enabling proactive adjustments to business strategies.

• Leveraged data analysis to optimize inventory levels, re-evaluate vendor product lines, and reallocate advertising budgets, leading to significant cost savings and increased efficiency.

2

• Implemented a formalized staff training program to ensure mechanics are fully trained in repairing newer model vehicles and kept up-to-date with industry certifications. 2009 – 2018

PRESIDENT OF BUSINESS DEVELOPMENT, MH REAL ESTATE INVESTMENTS

• Spearheaded the growth of the business from managing 10 properties valued at $5 million to nearly 400 properties worth over $250 million, achieving annual revenue exceeding $14 million.

• Expanded the property portfolio by establishing and nurturing a robust referral network, directing an outbound telemarketing team, and orchestrating a cost- effective social media presence.

• Ensured optimal returns on investment (ROIs) by effectively managing a network of 20 subcontractors and 8 internal staff to maintain properties and facilities at the highest standards.

• Collaborated closely with a Certified Public Accountant (CPA) and staff to ensure timely production of financial reports and meticulous expense management, maximizing the company's profitability.

• Developed models to identify properties with attractive acquisition prices, facilitating immediate value creation for clients.

• Conducted financial modeling on real estate data to determine optimal sale prices, maximizing returns for clients.

• Guided clients through the entire property lifecycle, from acquisition and improvement to tenant management and divestiture, consistently delivering profitable returns on investment capital.

2003 – 2009

DISTRICT SALES RELATIONSHIP MANAGER, WELLS FARGO

• Proficient in utilizing multiple CRM tools and effectively managing prospective client pipelines to drive sales growth.

• Provided strategic leadership and sales management expertise to the greater Los Angeles region, spanning from Fresno to the California-Mexico border.

• Successfully negotiated contracts and provided sales support to the second-largest region in the company, overseeing over $4 billion in retail finance receivables.

• Doubled the client base and achieved 10% annual receivable increases, resulting in a notable increase in profit margins by 161 basis points.

• Managed a team of 13 outbound cold call telemarketers and conducted local face-to- face visits with high-profile partners and prospective clients, fostering strong relationships and driving sales opportunities.

• Developed a credit matrix that significantly improved automation rates by 34% and reduced non-payment losses by 9%, enhancing overall efficiency and profitability. 3

• Created a comprehensive sales playbook utilized by a $17 billion dollar division, providing standardized procedures and best practices for sales teams.

• Functioned as a Field Representative, working remotely with substantial travel, demonstrating self-motivation and adaptability to diverse environments. EDUCATION

MANAGEMENT SCIENCE, UNIVERSITY OF CALIFORNIA, SAN DIEGO Business Forecasting, Mathematical Modeling, Data Science, Strategic Business Management

MASTER OF BUSINESS ADMINISTRATION, UNIVERSITY OF PHOENIX Business Administration, Management, Operational Leadership SKILLS

• Operational Management

• Staff Development and Training

• Data Analysis and Interpretation

• Business Development and Strategic

Planning

• Six Sigma Methodologies

• Question-Based Selling Techniques

• Team Management

• Executive Leadership

• Forecasting and Analytics

• Proficient in MS Office Suite

• Certified in Project Management

• Proficiency in Yardi, QuickBooks,

Salesforce

ACTIVITIES

• Experience as CFO for the Composer’s Guild of America, a 501(c)(3) non-profit organization, overseeing fundraising activities including luncheons and dinners with notable attendees such as Quincy Jones and Hans Zimmer.

• Attended the Keith Ferrazzi Seminar on Relationships for Leadership Success & High- Performance Teams, gaining insights into effective leadership and team dynamics.

• Graduate of the Wells Fargo Sales Academy, honing skills in sales techniques and customer relationship management.

• Active member of Auto Repair Professionals, engaging in networking and professional development within the automotive repair industry.

• Member of the Tustin Chamber of Commerce, contributing to community initiatives and fostering local business growth.

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