MR. ALLYN SALOMON

*** **** ***., *** *****, NY **579

Tel: 516-***-**** ad465j@r.postjobfree.com

SUMMARY

Senior Commercial and Technical Copywriter with extensive experience in manufacturing, computer technology, and advertising agency environments. Areas of expertise include promotional copywriting to industrial and commercial markets, consumer advertising, trade magazine, and technical writing. Demonstrated ability to translate complex technical data into compelling, clearly understood text for end users. Known for in-depth product knowledge, technical accuracy, and writing characterized by logical design and organization. Well-developed internal consulting and project management skills. Working freelance the last two years (2020-2021) during the pandemic

PROFESSIONAL EXPERIENCE

LEVITON MANUFACTURING COMPANY, INC., Little Neck, NY 1997 – 2020

Leading manufacturer of electrical wiring devices to industrial, commercial, and residential markets

Copywriter/Editor – Marketing Communications

Conceptualized and created clear, compelling promotional copy to illuminate technical data in product catalogs, brochures, technical manuals, and product information sheets. Researched technical documents and interviewed product engineers and subject matter experts to attain an in-depth understanding of product specifications, applications, and target audience characteristics. Wrote and edited copy for magazine articles appearing in trade publications to inform, entertain and capture reader interest in the product line. Supported public relations as well as marketing initiatives by developing scripts for company videos, speeches, and trade show presentations.

Achieved significant increase in placement of PR articles in trade publications by pioneering development of case studies that highlighted new and unusual applications of lighting technologies.

Improved conformity of promotional pieces to established format and style, optimizing brand identity and reducing copywriting cycle time.

Partnered with internal department staff to clarify marketing objectives and develop logical design/organizational schemes for optimal presentation of complex, detailed technical data.

Eliminated customer calls to technical support staff regarding product installation and operating procedures by clarifying and simplifying instruction guides, manuals, and web content.

Enhanced participation by licensed electrical contractors in company-sponsored value-added programs by spearheading a project to redesign direct mail pieces incorporating logical structuring of detailed information, concise language, improved visuals, and consistent stylistic elements.

Accommodated increased work volume resulting from staff cuts by systematizing the use of project status reports for internal distribution to specify action items, department accountabilities, and deadlines. Reduced cycle time for the production of promotional pieces by instituting improved fact-checking processes, requiring sign-off by product engineering staff.

Managed development, editing, and production of extensive full-line product catalog and brochures within specified timeframes and budgets. Liaised with product managers and suppliers to research and verify technical data; teamed with art directors and print production vendors to achieve quality and consistency of design and formatting.

DATABILITY INC., Carlstadt, NJ 1994 - 1996

Manufacturer of terminal servers and network connectivity products

Creative Director

Translated ideas into visual form, wrote copy and worked with production staffers, photographers, and artists to ensure on-time production of compelling consumer advertising.

Received award from “Computerworld” Magazine for an ad that achieved a record-breaking response rate.

Managed freelance staff to accommodate the fluctuating volume of creative projects and consistency of quality and design.

ALLYN SALOMON PAGE TWO

DESKTOP PUBLISHING SALES AND TRAINING, Warsaw, Poland 1992 - 1994

Owner

Supplied desktop publishing hardware, software, and training to newly-opened American advertising agencies in Eastern Europe, including Poland, the Czech Republic, Hungary, and Russia. Developed product sourcing channels, software skills, solution selling skills, and in-depth knowledge of international commerce regulations.

Provided ad agencies with means to bring desktop publishing capabilities in-house, eliminating dependence on costly outside service and equipment providers.

D’ARCY, MASIUS, BENTON & BOWLES ADVERTISING, Warsaw, Poland 1990 - 1992

Copywriter

Developed ad campaigns for LOT Polish Airlines and Pioneer Mutual Fund of Poland. Trained and coached local talent -- poets and translators -- to write advertising copy. Worked effectively with diverse multi-cultural teams to implement creative concepts.

STANDARD ADVERTISING, Tokyo, Japan 1987 - 1990

Copywriter

Developed concepts and wrote or revised advertising copy under the direction of creative supervision. Created ads in English for Sony camcorders and TVs, Mitsubishi VCRs, Canon cameras, Hitachi construction machinery, Fujitsu cellular phones, Nomura Securities, Dai-Ichi Kangyo Bank, Takenaka Construction, and corporate image campaigns for Mitsubishi and Nissan.

DENTSU YOUNG & RUBICAM, Hong Kong 1985 - 1987

Copywriter

Developed concepts and wrote copy for Remy XO, Tourist Bureau of Hong Kong, and Wang Computer print campaigns.

ASHOKA ADVERTISING, Tokyo, Japan 1982 - 1985

Copywriter

Prepared instructional manuals in English for various Japanese consumer electronics companies, reworking original English translations to improve clarity and create a logical structure for detailed procedures.

ALLYN SALOMON ASSOCIATES, New York, NY 1978 - 1982

Photographer’s Representative/Owner

Represented commercial masters from Europe and U.S., matching photographic styles to demands of specific advertising accounts, including agencies, magazines, catalog houses, department stores, and corporate annual reports.

L.A. SALOMON & BROTHERS, New York, NY 1976 - 1978

Sales Representative

Developed new markets for chemical products sold by family-owned business founded in 1867.

EDUCATION

Completed coursework towards Ph.D. in French Literature, University of Minnesota, Minneapolis, Minnesota.

M.A., French Literature, University of Wisconsin, Madison, Wisconsin.

B.A., French Literature, (minored in philosophies of education and art history), University of Wisconsin, Madison, Wisconsin.

CERTIFICATIONS

Certificate in Conversational Italian, Defense Language Institute, Monterey, CA. (One of ten civilian students accepted; graduated first in class.)

ADDITIONAL SKILLS

Fluent in Spanish and French. Conversational Italian. Proficient on Mac and Windows platforms with numerous programs, including MS Word, Adobe Photoshop, and QuarkXpress. Internet research skills.

TRADE BOOK PUBLICATIONS

Advertising Photography. Watson-Guptil and Abrams Publications, January 1982, 175 pages. Used knowledge of commercial photography as photographer’s representative in New York to provide an inside look at art, lives, and techniques of nine leading photographers.

Child Photography. Watson-Guptil, January 1982, 176 pages. Professional photographer’s guide to creating a successful child photography business.

PORTFOLIO LINK

https://drive.google.com/file/d/1l0OLoVYCpyK5N2lm9dgbeY0-FIRUwjsW/view?usp=sharing

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