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Marketing Research Project Management

Location:
Buford, GA
Posted:
April 22, 2024

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Resume:

Joel Phiri

ad463c@r.postjobfree.com 269-***-****

Education

(2011) MBA, University of Porto Business School, Porto, Portugal

(2003) Bachelor of Education, University of Malawi, Zomba, Malawi

Professional Experience [Past 10 years]

Humana – Atlanta, GA (Remote)

March 2022 – April 2024 [End of Contract]

Marketing Research Professional (Contractor)

Marketing Research: Completed various marketing research projects more eminently user experience among the multicultural demographic segments. Supported the various brand tracking and business essential/mandatory Medicaid compliance market studies. Managed various compeetiive intelligence surveys and syndicated Medicare UX research.

Agile Research: subject matter expert for agile research across the brand and market research eneterpise. Developed and implemented consumer panels for agile research for brand strategy team.

Vendor Management:

oAssessed the marketing research department vendor gaps and needs assessments. Recruited and onboarded 6 new research vendors to fill gaps.

oDesigned and operationalized a biannual vendor evaluation survey. Provided feedback to vendors, set up and implement measurebale performance improvement plans. Created and implemented vendor scorecards (updated quarterly) for the department.

oChampioned vendor relationship management on behalf of the director through Humana Enteprise Solution Point to always ensure third party supplier compliance and contractual requuirements.

Marketing Reseacrh Department Operations:

oCreated and employed a best-in-class file storage management system for the department that complies with Humana IT enterprise requirements that ensures business continuity for all historical marketing research tools, processes, and reports.

oDesigned and deployed a multi functional shared mailbox for the department for associate research assignments, research verification and internal communications.

Project Management:

oMaintained custody of all project management records for the department. Invented a new reporting system for monthly project milestones, costs and other programmatic KPIs for the marketing / brands leadership.

MDG Advisory Services – A Freeman Company, Atlanta, GA (Remote)

July 2021- March 2022

Strategy Consultant

Organizational Strategy: Propose, initiate, and manage the delivery of consulting projects for trade associations and professional societies. Such projects included organizational change management, membership acquisition and year-round engagement program for members.

Events Strategy: Strategize the delivery of legacy client events from inception, planning, attendee recruitment, exhibitor promotion and enrolment, digital and creative design.

Research, Data and Insights: Utilize proprietary and secondary research to identify and assess target audience needs, competitive dynamics, and cultural attitudes and behaviours which inform strategic recommendations for event planning and delivery.

Sponsorship strategy: Assess and challenge current sponsorship programs for associations, develop strategy for sponsorship income and design promotional materials for organizations to bolster sponsorship revenues.

International Services Inc – Chicago, IL

March 2021 - July 2021

Senior Business Consultant

Analyse business practices (sales, operations, finance, and management) for 6 small and medium businesses ($5m - $20m) and provide turn around strategies thereof.

Remodel organisational structures and coach small business managers through critical path methodology to create and sustain value in the small and medium businesses.

Execute business strategy on behalf of clients and help with financing proposals.

Michiana Land Services, Inc, St Joseph, MI

November 2017 - November 2020

Senior Project Management Associate

Project Planning: Support the company President in forecasting and planning projects, allocating resources and budgeting for right of way projects outsourced by large energy and/or utility companies prior to their major capital projects.

Project Cost and Control: Track project expenses, anticipate and mitigate risks that may strain budgets, ensuring Cost Performance and Schedule Performances Indexes are within or above acceptable levels.

Project Operations: Process financial requisitions from field staff towards payment of land easements and damage settlements attributed from construction activities. Reconcile the trust account for easement payments and produce KPI reports (monthly).

Real Estate Operations Support: Assisting the right of way supervisors in appraisal of property titles, abstracts, survey documents to determine land rights regarding locations of gas and transmission lines.

Data Management: Created a new data management portfolio to assemble data gathered by right of way agents using Microsoft Dynamics 365. Coordinate the company’s cloud-based Microsoft SharePoint to ensure data integrity and business continuity.

Deloitte Consulting LLP (Southern Africa Practice)

June 2014 – May 2017

Business Consultant

Project Management: Project Management Office Outsourcing for the following organizations.

oThe United Kingdom Department for International Development: Third party fiduciary responsibility for the Business Enabling Environment Programme in Malawi.

oKindernothilfe – Third Party Project Management for Community Self Help Groups in Africa.

Programme Evaluations: Evaluation of the Provision of Warehousing and Distribution Services for Medicines in Malawi - funded by the United Kingdom government - GBP2,400,000.

Business Development: Proposal coordination

oDevelop the proposal schedule dashboard with input from proposal team members and track proposal progress throughout the proposal cycle; assist in problem resolution during proposal writing.

oAssist the proposal leader in securing key proposal team resources (experts).

oEnsure compliance of all client requirements of RFPs and/or RFQs.

Market Research: on behalf of various clients, conducted qualitative and/or quantitative market research for products and services, analyse data and draw recommendations supporting corporate business goals through market scoping, benchmarking, sales strategy and brand positioning. Also conducted commercial due diligence for acquisition targets supporting M&A deals for clients.

Deloitte Research and Eminence: Performing subject matter reviews, conference presentations and prepare thought leadership publications for Deloitte Southern Africa consulting practice).

Prior Work Experience [Over 10 years]

2004-2010: Research Associate, University of Pennsylavnia Population Studies Center (USA & Malawi)

2012-2014: Business Development Manager, Telekom Networks Malawi Limited (Malawi)

Additional Skills

Expert proficiency - Microsoft Office Suite (Word, Excel, PowerPoint, Project)

Expert proficiency - SharePoint, Dynamics 365 CRM

Expert proficiency - Quantitative Analysis (STATA, Epi-Info and SPSS, SQL, Tableau, PowerBi)

Advanced proficiency - Geo-Mapping and GIS (ESRI Arcview)

Membership

Insights Association (USA) Pro Member No. 10006207



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