ROBERTA HERNANDEZ

ad45as@r.postjobfree.com 628-***-****

OVERVIEW: Innovative leader with the ability to balance both the business and employee needs. Position People & Culture as vital strategic partners by promoting a “Team First” concept with personal and team accountability. Identify, coach and mentor high performance contributors to drive change for people, processes and products to meet business realities and create a more collaborative and inclusive culture. Champion of change and innovation, with success in streamlining and automating processes. Recognized as a trusted advisor and thought leader throughout the organization.

CORE COMPETENCIES: HR Strategic Planning & Execution; Culture, Diversity & Inclusion; Talent & Leadership Development; Executive Coaching & Succession Planning; Workforce Planning, Data Driven HR Analytics; Learning Management Strategies; HR Business Operations Alignment

PROFESSIONAL EXPERIENCE

ESL FACEIT Group, New York April 2021 - August 2023

Senior Vice President, People & Culture

ESL FACEIT Group is an eSports company with three areas of focus; 1) Production of live arena events, 2) Festivals focused on gaming communities, and 3) Online digital gaming platform.

Refocused and aligned human resources as strategic business partner. With a focus on creating and executing human capital strategies to strengthen and align the HR function for immediate and long-term support to the business strategy, in the areas of culture, diversity & inclusion, talent acquisition and learning, training & development. Manage a People & Culture strategy for a complex global organization with employees in over 56 different countries.

●Partnered with executives and global leaders on implementing strategic and innovative solutions to support the growth and transformation of the global organization, across 13 countries, 2 mergers and nearly tripling the size of the organization.

●Transformed the People & Culture team from local administrators to global strategic business partners collaborating with managers on all talent topics. Solidified HR’s role and reputation as a strategic business partner that sets the stage for future organizational success.

●Developed, executed and now maintaining a global compensation strategy creating a competitive advantage for our teams in a challenging global market.

●Led a team of 10 to execute the first All General Meeting in Cancun Mexico; travel for 900 from over 50 countries, all programming for 3 days including general meeting, educational seminars, engagement activities, dinners, and entertainment. Also designed all branding and marketing materials.

●Ensure efficient and effective operations of all aspects of human resources including recruiting and retention, compensation/benefits, onboarding, performance management, learning and development, diversity, equity & inclusion, and employee relations.

●Lead and inspire the People team by hiring, retaining, mentoring, and growing high-performing talent.

●Ensure the organization's design and structure continues to reflect the priorities of the business and its growth strategy, in the near- and long-term.

●Establish global priorities for diversity, equity & inclusion by creating our platform branded as #GGFORALL.

●Built strong trusted relationships across once siloed country teams to allow stronger business collaboration across cultures and lines of business.

●Coach the global People & Culture team on effective contributions to see the big picture and focus on the details that matter in diving the broader global human capital strategy.

●High performing and engaged team working across diverse cultures to drive business results.

LIVE NATION CLUBS & THEATERS, Los Angeles, CA October 2018 – December 2020

Vice President, Human Resources

Refocused, recalibrated, and aligned human resources as a strategic business partner. With a focus on creating and executing human capital strategies to strengthen and align the HR function for immediate and long-term business goals, in the area of culture, diversity & inclusion, talent acquisition and learning, training & development. Report directly to the President of the division; supervise, train and coach team of 8 direct reports and 18 indirect reports.

Earned the trust and respect of senior leaders by providing strategic expertise and counsel to senior leaders directly and through a staff of top-performing HR professionals.

●Designed and implemented a best-in-class human resources organization serving as a benchmark for new business practices adopted by corporate and rolled out across Live Nation, domestic and international.

●Transformed the department’s chronically disrespected image to a highly respected world-class corporate business partner with enterprise-wide impact.

●Assembled an HR Data & Analytics team designed to analyze any information related to human capital. Increased HR value as a strategic business partner for business success with President and senior leaders.

●Served as the visionary in creating an internal human resources and human capital infrastructure, spearheading transformation initiatives, impacting 1,200 corporate employees and 11,000 venue employees to turn around talent acquisition, compensation, training and development, and succession planning.

●Changed the organizational structure and shifted the direction within HR from a daily “fighting fires” model to a proactive, responsive operation. Solidified HR’s role and reputation as a strategic business partner that set the stage for future organizational success.

●Unified the efforts of a previously disparate siloed group of operators across 100+ sites, each with unique environments and needs. Created synergy and cooperation that paved the way for future successful collaborations and business growth.

●Contributed big-picture and detail focused value to the global HR leadership team by providing innovative direction on broader global human capital initiatives.

●Highly engaged HR team to reduce employee conflict and resolved employee issues successfully within a diverse workforce.

CREDIBLE LABS INC., San Francisco, CA October 2017 – October 2018

Sr. Director, People Operations

Strategically directed all Human Resources functions including compensation, benefits, talent management, training, employee relations, organizational design and technology. Designed company equity refresh programs and compensation structure.

●Designed & implemented company equity refresh program and compensation structure

●Spearheading the research, selection and implementation of new web based performance management, quarterly goal tracking, HRIS and payroll systems

●Implemented culture activities: People’s Choice award, on spot peer recognition, internship program, new hire announcements and on boarding plans

●Benefit broker selection and enhancing current benefit offerings to include plan design, implementation of LTD, STD, DCAP, flexible spending & life insurance to attract and retain talent

●Designing performance management framework

●Restructuring full life cycle recruiting to establish recruiting strategy with a focus on proficiency and candidate experience

●Implemented company 401(k) plan

●Transitioned immigrations services to local counsel

●Implemented employee engagement survey tool and launched first company survey within 2 weeks of implementation

●Establishing company Culture & Engagement group

●Established employee leave of absence process and procedures

●Created crisis management and confidential reporting

ZYNGA, INC., San Francisco, CA March 2014 – June 2017

Sr. Director, HR Operations

Lead the People Operations strategy for total rewards, learning & development, benefits, HR systems & processes, analytics and diversity. Restructured team to focus on day to day tactical matters while improving on the services we provide to build a foundation to enhance our processes for performance management, talent management and total rewards. Providing leadership and maintaining the daily operations for our global People Operations in a time where our senior leadership role is vacant.

Strategic HR Leadership, HR Operations Management

●Ability to work as a member of the senior leadership team to provide a high level of service while driving efficiencies and People Operations strategy.

●Implemented consistent data formats to review analyze total rewards for assessing retention risks

●Continuing to drive the global Workday strategy to provide visibility and transparency to our talent processes.

●Developing the talent management process for managers to engage in open dialogue regarding their top and critical talent.

●Enhanced the onboarding experience by developing the first 30 day on boarding plans and creating an award winning new hire orientation.

●Prepared People Operations board & compensation committee materials; attended and presented compensation updates at the compensation committee meetings.

●Developed global people analytics for reporting for senior leadership and the board of directors

●Leading strategic direction of benefit programs to drive retention and competitive advantage to attract top talent.

●Appointed to lead the White House Tech Inclusion Plan for the company, with an expanded global view of our diversity and inclusion efforts.

●Manage People Operations budgets for all locations: India, Canada, UK, Ireland and United States.

HR CONSULTANT, San Francisco, CA August 2017 – October 2017

HR Consultant, Los Angeles, CA January 2014 – April 2014

Specialized in technology start up experiencing growth and management changes. Strategic partner to CEO and executive leaders to focus on employee morale, recruiting processes & procedures, talent pipeline, candidate experience, change management, policy development and employee relations issues.

RED BULL DISTRIBUTION COMPANY, INC., Santa Monica, CA June 2010 – June 2013

Director, Human Resources (Top Human Resources Role)

Joined the company at a pivotal juncture in its growth to direct HR operations and strategy to support the company’s long term strategic direction of doubling the Red Bull owned distribution business. Providing leadership and maintaining the daily operations of the HR function while ensuring that each building is operating at a consistent/optimal level and developing/changing our processes & policies while growing our employee base from 426 employees to over 1,200 at 38 new locations within two years. Currently directing employee engagement, recruiting, management training, talent review, compensation redesign, performance management and time & labor system implementation.

Strategic HR Leadership & Operations Management

●Ability to work as a member of the senior leadership team to integrate human resource functions within the business; provide legal perspective and resource implications on organization changes.

●Developed and lead national meetings to train key stakeholders on positive employee relations and union avoidance.

●Responsible to write, change or delete any policies necessary to adapt to the changing organization.

●Developed and reviewed all company communications sent to the distribution organization.

●Expertise in all HR areas including recruitment, HRIS, training & development, process efficiencies, wage and salary administration, talent review and succession planning.

●Worked with leadership team to create the company core values, ensuring that the values were posted in every branch location while leading the company branding efforts by developing the company history wall.

●Developed a national emergency response policy & procedures for effective communication during emergencies.

●Evaluation to add communication boards and upgrade hand-held technology to bridge communication gap with employees.

●Developed and managed HR Business Partner routines and metrics to ensure HR is aligned with business strategy to drive employee engagement and performance optimization.

●Established the HR standards for the Red Bull Distributor Partner Excellence manual which established minimum HR standards that Red Bull expects our distributor partners to implement while distributing Red Bull products.

●Establishing total rewards and branding into the concept of “the World of Red Bull”, rewarding employees with a VIP experience at a company event

●Lead national compensation team in developing a total compensation program for sales employees, using monthly key performance indicators to drive in store execution and increase sales.

UNIVERSAL MUSIC GROUP, Santa Monica, CA 1998 – May 2010

Vice President, Human Resources West Coast Operations (various roles)

Responsible for leading seven human resources professionals and five support staff who administered HR and corporate services policies/procedures for over 2100 employees across North America, which included information technology, Latin music labels, finance, royalties, distribution, publishing and more.

●Human resources lead for acquisitions, divestitures, outsourcing and HR projects across North America. (Global telecommunications and IT application outsourcing, Vendor selection and implementation of the talent management system, transitioned employees from NBC Universal; including communications and implementation of time tracking systems).

●Proactive involvement in highly sensitive and complex investigations regarding workplace violence, discrimination and harassment and employee relations issues.

●Discrimination & harassment prevention program design and training to meet legal compliance.

●Developed and maintained corporate policies and prepared employee communications.

●Managed in house North America recruiting and internship team resulting in an annualized savings of over $1 million.

●Primary human resources contact with North America Finance for Sarbanes Oxley documentation and testing.

●Managed the development of the human resources process manual.

●Maintained relationships and negotiated rates with human resources’ vendors for temporary labor, applicant tracking and search engines, independent contractors, unemployment insurance and compliance posting boards.

COMPUTER SKILLS

Workday & various HR systems

Microsoft Office: Word, Excel, PowerPoint, Outlook

Learning Management Systems

EDUCATION

Southern New Hampshire University – in progress

Cornell University – Strategic Human Resources Management Ceritificate

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