RESUME

Charles A. Oguntubi

phone:

(***) - *** -7412

work samples:

email:

ad450k@r.postjobfree.com

https://invis.io/ZRZWO514UCM

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Highly skilled hands-on User Experience(UX) designer with over 12+ years of experience with proven expertise leading and delivering user-centered design projects across multifunction disciplines in digital design, and leading cross-functional design teams within the purview of products and services, marketing communications, brand management, business development and strategy. Working with enterprise level corporations in healthcare, manufacturing, banking, retail, food and beverage - deliver engaging web, mobile and desktop experiences. I am passionate about creating valuable, functional and scalable digital experiences that impact people positively and enable businesses using empathy, research, data, design and technology. Excellent presentation, written and verbal communication skills, including techniques to persuade and negotiate with technical

& non technical stakeholders and team members; and the ability to articulate alternative approaches to create meaningful experience that deliver value for the business and their customers/end user. PROFESSIONAL EXPERIENCE

CORE COMPETENCIES

Experience with design strategy, design research, experience design, service design and visual design, ideally in either a consultancy or large enterprise

Experience leading creative strategy, designing multi-platform digital experiences (mobile, web and native) Identifying latest techniques and web standards in interaction and design patterns that can be used across product ecosystem to ensure a consistent user and brand experience Experience with user research methodologies and working closely with user researchers to create delightful user experiences Broad knowledge and skills in visual design, information architecture, usability evaluation, and related UX methodologies Excels at interpersonal skills required to: present to executives/stakeholders, empathize with users, and drive product excellence with Agile dev teams while balancing business needs, user experience, technical feasibility, managing time e ectively and execute according to commitments

Senior UX Designer

Fresenius Medical Care, Lexington, MA July 2021 to Present Responsible for all product design vision and UX Design for medical device focused on providing an integrated, connected care experience to support and engage CKD stage 4 and 5 members in their health, and developing the design framework and user experience for water technology applications - AquaPlus (water management system) and Granumix Plus (dialysis concentrate mixing system) for Global Fresenius

Responsible for the user experience vision driving the development of the User Interfasce that controls the water technology applications, developing a consistent design framework to unify the water and concentrate UI control modules Conduct extensive usability studies to improve core application capabilities and continuous improvement against business and customer KPIs, understand, plan and prioritize business, functional and technical requirements then work with core UX and Agile development teams to e ciently implement user experiences that are cohesive, inclusive, and well-informed Provide leadership, direction, and mentorship for a team of UX Designers and developers; by leading the creative and holistic design thinking across diverse product releases, platforms, and devices. Some Achievements

Delivered the rst software design framework with improved documentation on UX speci cation and guidelines, for all the water technology application to unify the experience and remove the learning curve associated with the cumbersome legacy interface. Redesigned the new user experience for the device interface with integration to web application to be used on desktops/mobile devices by clinicians, care givers, and clinic administrators. Conducted usability studies to uncover critical painpoints that was blocking e ciencies and reduced sta attrition, signi cantly improved care delivery and planning.

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Lead UX Designer

Philips Lifeline, Framingham, MA May 2016 to March 2021 Leading UX Design for a shared-services group that provides design deliverables to cross-functional business units in Philips Health Management, Philips Home monitoring and Philips Lifeline Business group agile delivery teams. Responsible for the user experience, service design and owning the design strategy across di erent web, enterprise and mobile applications; improving the user experience for legacy applications and the entire B2B and B2C website sites, with an ongoing focus on core application capabilities and continuous improvement against business and customer KPIs. Execute the UX vision, along with a plan for evolutionary, iterative updates that actualize the larger vision over time Build strong relationships and operating rhythms with Product, Marketing, Business and IT teams to obtain, understand, plan and prioritize business, functional and technical requirements then work with core UX and Agile development teams to e ciently implement user experiences that are cohesive, inclusive, and well-informed Provide leadership, direction, and mentorship for a team of UX Designers and developers; lead creative and holistic design thinking across diverse product releases, platforms, and devices. Some Achievements

Standardization of the User Experience of the Philips Lifeline eCommerce website, continuous improvement of customer experience across eCommerce channels.

Delivering a self-service enrollment single digital platform for large deals with partners across di erent healthcare practices with focus on co-branding, creating delightful personalized experiences for membership veri cation, authentication, product selection/approval and eCommerce transaction solutions. Instrumental to updating the Philips Software design language program, improved documentation on UX speci cation and guidelines, advocate for brand compliance with the goals of providing global functional parity,

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Senior UX Designer

Fresenius Medical Care, Lexington, MA March 2021 to July 2022 Leading UX Design for vertical product management (inCenter, Home & Critical Care) as well as engineering to de ne and implement best-in-class user-experience, user-centric design for digital products across di erent platforms and cross-device such as web and mobile for the Fresenius Kidney Care program within an agile delivery process. Conceptualize original ideas that bring simplicity and user friendliness to complex design roadblocks within the Patient enrollment, onboarding, medical records, periodic assesment, care plan, and intervention phases of the care delivery systems. Execute all experience design stages from concept to nal hand-o to engineering, own the UX vision, along with a plan for evolutionary, iterative updates that actualize the larger vision over time Create wireframes, storyboards, user ows, process ows and site maps to e ectively communicate interaction and design ideas while also responsible to present and defend designs and key milestone deliverables executive level stakeholders Establish and promote design guidelines, best practices and standards and contribute to the global Fresenius Design Community Partner with product and engineering teams in the design, execution, and delivery of features Build strong relationships and operating rhythms with Product, Marketing, Business and IT teams to obtain, understand, plan and prioritize business, functional and technical requirements then work with core UX and Agile development teams to e ciently implement user experiences that are cohesive, inclusive, and well-informed Provide leadership, direction, and mentorship for a team of UX Designers and developers; lead creative and holistic design thinking across diverse product releases, platforms, and devices. Some Achievements

Rede ne sta e ciencies through the improvement of user experience of all the major phases of the Kidney Care program. Designed and delivered improvements to care administration experiences across the Kidney Care program application for registered Nurses who administer care to patients and responsible for medical reporting on their performance duing intervention. Instrumental to the research that led to a better understanding of how member-centered app could assist in helping members engaged in the Kidney Care program by conducting a series of member, nonmember and caregiver deep dive interviews, complemented by desktop research. This research expanded the lens of the Member Engagement App discovery phase to uncover key insights to address these three critical goals: Get Members Enrolled, Get members to Engage with Programs, and Get Members To A Nephrologist.

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Digital Experience (UX) Design (Consultant)

Careforte Health Solutions, Worcester, MA August 2015 to May 2016 Lead UX Designer for the redesign of the Corporate Website, Sta Administration Portal, Online Employment Application for Certi ed Nurses to improved the usability across all operations, processes with quicker and easier accessibility. Working with product managers, business stakeholders & developers in delivering the long-term product vision - ensuring user focused execution and resposible for the adoption of user research ndings in redesigns. Evaluation of existing customer and competitor websites, providing a meaningful analysis of the ndings and presented UX design deliverables to clients – articulating the reasoning behind the decisions made, while managing feedback constructively, and solution negotiations.

Requirements gathering, persona creation, wireframes, high-res mockups, functional speci cations, technical and feasibility analysis.

Conducted product and service design sessions for internal sta to identify the important features critical for e ciency and business processes improvement while uncovering previous bottle necks. Built clickable desktop and mobile device prototypes for feature testing client-facing and internal training applications, and sta intranets sites for product discovery and to de ne success metrics Pg. 3

Digital Experience (UX) Design (Consultant)

Premier Health Systems, Auburn, MA September 2014 to June 2015 Worked with product managers, di erent business stakeholders and developers from the initial concept through to the design process, development and launch for the redesign of the sta administration portal, corporate website, online employment application for certi ed nurses, caregivers, the creation and documentation of corporate digital brand standards and style guidelines for all websites.

Also worked in collaboration with senior management and internal and external stakeholders in delivering the future digital roadmap

Review and analyze complex interface requirements and speci cations to address business and brand requirements, technical constraints, and the audiences' processes, tasks and goals across several small projects or programs Produced a range of design deliverables appropriate for the project; this includes UX artifacts, user/competitor research and recommendations, journey maps, user ows, annotated wireframes, high- delity mocks, and interactive prototype. Created design patterns that can be used across our product ecosystem to ensure a consistent user and brand experience PROFESSIONAL SKILLS TECHNICAL TOOLS

Design & Product Strategy

User Research

User Experience & Interaction Design

Usability Testing

Content Strategy

Agile Methodologies & artifacts

Productivity Process

Team Leadership

Design - Adobe Creative Suite, Figma, Sketch, Balsamic Prototyping & Wireframing - Axure RP, Sketch, Invision, Figma Collaboration - Miro (Presentation/Whiteboarding), Figma FigJam Component based work ow - Abstract

Web & Mobile Dev - HTML5, CSS3, Javascript, Bootstrap CMS & Digital Asset Management - Adobe Experience Manager, Hybris, Wordpres, Joomla, Drupla, Contentful

EDUCATION

Masters in Digital Media (Interactive Design)

Northeastern University - Boston, MA - 2015

MSc Global Consumer Marketing (International Marketing) University of Liverpool - United Kingdom - 2009

B.A Fine Arts (Graphic Design & Advertising)

Obafemi Awolowo University, Nigeria - 2004

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