PAULO H. DÍAZ, M.B.A.

MOBILE: 305-***-****

EMAIL: ad44x8@r.postjobfree.com

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PROFESSIONAL OVERVIEW

An accomplished digital marketing professional with over seven years of experience driving highly qualified organic leads and Google Ads campaigns efforts which have resulted in consistent high conversion rates. Possess excellent analytical skills and extremely resourceful in utilizing available tools to optimize outcomes. With a team-player mindset and demonstrated leadership qualities, committed to fostering collaborative environments that elevate performance and achievement. Tendency to thrive in dynamic and fluid environments while remaining pragmatic and focused. SELECTED ACHIEVEMENTS

• Designated by executive leadership team to create and implement successfully Advenir Living’s corporate website, thus displaying Advenir’s culture, mission, and value proposition, which resulted in the organization’s goal of attracting and recruiting outside talent.

• Lowered CPL via GoogleAds (in-house) by creating a regional landing page through a third-party vendor.

• Independently conducted UX audits and website template selection to improve user engagement and behavior to venture beyond the original landing page.

• Initiated new vendor relationships and negotiated contracts which leveraged Advenir’s market opportunities and presence.

SKILLS SUMMARY

GoogleAds, Google

Analytics and Bing Ads

Certified Professional

Fluent in Spanish

WordPress CMS

knowledge

Project Development &

Management

Microsoft Office (Excel, Word,

Power Point, Outlook)

Budget Management

Team Management & Training

Research & Development

Email Marketing

Sales Inventory Control

Contract Negotiation

Client Relations Management

New Business Development

EXPERIENCE

ADVENIR LIVING May 2019 – December 2023

DIGITAL ADVERTISING AND SEO MANAGER

• Continuously gathered feedback from stakeholders and improved user experience and engagement on websites in various markets.

• Collaborated with executive leadership to ensure website content and strategy align with organization’s standards.

• Analyzed various lead sources along with performance and allocated budget accordingly.

• Created, strategized, and implemented in-office GoogleAds campaigns for both Advenir and LEO Living brands.

• Monitored key performance measurements for website page performance (speed accessibility, compliance, and SEO) utilizing a variety of tools for desktop and mobile optimization.

• Crafted a roadmap and blueprint for website functionality with collaboration from team members.

• Managed the selection of creative ad copy, content promotion, production, service offering, landing page’s "Call to Action" CTAs to increase user conversion resulting in an average of 60% closing ratio. PAULO H. DÍAZ, M.B.A.

MOBILE: 305-***-****

EMAIL: ad44x8@r.postjobfree.com

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• Regularly published content regularly, targeting new trend keywords, building, and strengthening internal page association links on Advenirliving.com to increase domain ranking (ILS robust strategy).

CHETU, INC, PLANTATION, FLORIDA October 2018 – April 2019 TEAM MANAGER (DIGITAL MARKETING)

• Wrote content and created new landing pages to improve user experience, increase quality score and generated more qualified leads.

• Increased Conversion Rate by 45% by eliminating ineffective keywords and spearheading efforts to redesigning landing pages.

• Worked with team of 4 onshore and 2 offshore PPC marketers in the daily oversight of company GoogleAds and Bing accounts with over 8.5k active keywords.

TAMBOURINE (CPS GRAPHICS, INC.), FORT LAUDERDALE, FLORIDA January 2017 – September 2018 SEARCH ENGINE MARKETING MANAGER

• Boosted clients ROAS by 25% by identifying opportunities on different media platforms such as Bing and Yahoo. Have implemented position-based attribution model to analyze and make optimizations.

• Functioned as Account Executive managing and supervising workflow and quality before deployment. Met KPI requested by client of $8.00 CPA for a Co-Op account consisting of 40 plus hotel members.

• Improved ROI (8:1) repeatedly on different CPC platforms by implementation of RLSA and targeting audience researching or planning (In-Market.) In Addition, translated Ads in Spanish and Portuguese in the Geo locations with substantial traffic volume to achieve optimal returns.

• Successfully communicated SEM/PPC efforts with clients on monthly calls to strategize on how to continue to increase client visibility and ROAS from paid search campaigns.

INTELLIGENTROI, MIAMI, FLORIDA April 2016 – December 2016 DIGITAL MARKETING ANALYST

• Analyzed marketing data to identify trends and opportunities, generate bi-weekly client reports and adjust online marketing campaigns as necessary using Bing Ads Center and Google Ads accounts to produce the most optimal ROI

– on average client results are a 10:1 ROI.

• Managed display remarketing campaigns to push last-click sales and convert new customers. EDUCATION and ACCREDITATIONS

UNIVERSITY OF MIAMI, CORAL GABLES, FL

MBA, Masters in Business Administration with concentration in Marketing

AdWords, Google Analytics, and Bing Ads Certified

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